--- title: "Tom Ford vs Viktor&Rolf: Which is searched more in Australia?" description: "Is Tom Ford or Viktor&Rolf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/tom-ford-vs-viktor-and-rolf" publisher: "Brandwave" --- # Tom Ford vs Viktor&Rolf: Which is searched more in Australia? Is Tom Ford or Viktor&Rolf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tom Ford and Viktor&Rolf - **Competitive set**: Fragrance brands - **Market**: Australia - **Month measured**: Sep 2026 - **Tom Ford Share of Search**: 6% - **Viktor&Rolf Share of Search**: 0.93% ## Is Tom Ford or Viktor&Rolf more popular in search? - In September 2026, Tom Ford had more branded searches than Viktor&Rolf among fragrance brands in Australia. Tom Ford had about 14,800 branded searches, while Viktor&Rolf had 2,290. Tom Ford made up 6% of all fragrance brand searches we track, and Viktor&Rolf accounted for 0.93%. - Tom Ford was ahead of Viktor&Rolf in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tom Ford’s share of searches among fragrance brands in Australia moved from 6.9% to 6%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Viktor&Rolf’s share of searches among fragrance brands in Australia moved from 1% to 0.93%, and its estimated monthly branded searches moved from 2.2K to 2.3K. ## Top fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Tom Ford was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Viktor&Rolf did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yves Saint Laurent | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Chanel | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Dior Beauty | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Maison Francis Kurkdjian | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Tom Ford | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Le Labo | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Jo Malone | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Versace | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Burberry | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Prada | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | KAYALI | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Marc Jacobs | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Gucci | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Rabanne | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Viktor&Rolf | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about fragrance brands - Asked ChatGPT "What are the best perfume brands in Australia?": 1. Chanel, 2. Dior Beauty, 3. Yves Saint Laurent, 4. Maison Francis Kurkdjian, 5. Le Labo, 6. Jo Malone, 7. Versace - Asked ChatGPT "Which women's perfume is most popular in Australia?": 1. Chanel, 2. Yves Saint Laurent - Asked ChatGPT "What's a good long-lasting perfume?": 1. Yves Saint Laurent, 2. Tom Ford - Searched Google, AI Overview "best perfume": 1. Chanel, 2. Yves Saint Laurent, 3. Prada Not named in any answer: Burberry, KAYALI, Marc Jacobs, Gucci, Rabanne and Viktor&Rolf. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia fragrance brands in September 2026? - In September 2026, Tom Ford lost share of searches among fragrance brands in Australia, from 7.8% to 6%. ## Month by month | Month | Tom Ford estimated searches | Tom Ford Share of Search | Tom Ford rank | Viktor&Rolf estimated searches | Viktor&Rolf Share of Search | Viktor&Rolf rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 6.9% | 9 | 2.2K | 1% | 15 | | Nov 2025 | 18.1K | 5.9% | 11 | 4.1K | 1.3% | 15 | | Dec 2025 | 18.1K | 5.4% | 10 | 4.9K | 1.5% | 15 | | Jan 2026 | 12.1K | 6.9% | 8 | 2.2K | 1.2% | 15 | | Feb 2026 | 9.9K | 6.1% | 10 | 1.9K | 1.1% | 15 | | Mar 2026 | 12.1K | 7% | 8 | 1.9K | 1.1% | 15 | | Apr 2026 | 9.9K | 5.4% | 10 | 1.9K | 1% | 15 | | May 2026 | 12.1K | 5.9% | 9 | 2.2K | 1.1% | 15 | | Jun 2026 | 9.9K | 5.7% | 9 | 1.9K | 1.1% | 15 | | Jul 2026 | 12.1K | 6.2% | 9 | 2.3K | 1.2% | 15 | | Aug 2026 | 18.1K | 7.8% | 8 | 2.2K | 0.93% | 15 | | Sep 2026 | 14.8K | 6% | 9 | 2.3K | 0.93% | 15 | ## How each brand is measured Brandwave collects information about searches that people make online using Tom Ford’s and Viktor&Rolf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tom Ford**: Measured on the search term “tom ford perfume”. - **Viktor&Rolf**: Measured on the search terms “viktor and rolf flowerbomb” and “viktor and rolf perfume”, summed into one figure. - [Tom Ford profile](/demand/au/brands/tom-ford) - [Viktor&Rolf profile](/demand/au/brands/viktor-and-rolf) - [All fragrance brands in Australia](/demand/au/categories/au-fragrance-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tom Ford or Viktor&Rolf more popular in search? In September 2026, Tom Ford had more branded searches than Viktor&Rolf among fragrance brands in Australia. Tom Ford had about 14,800 branded searches, while Viktor&Rolf had 2,290. Tom Ford made up 6% of all fragrance brand searches we track, and Viktor&Rolf accounted for 0.93%. ## Cite this page Brandwave. "Tom Ford vs Viktor&Rolf: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/tom-ford-vs-viktor-and-rolf This page is also available as HTML at https://gobrandwave.com/demand/au/compare/tom-ford-vs-viktor-and-rolf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.