--- title: "The RealReal vs Vinted: Which is searched more in Australia?" description: "Is The RealReal or Vinted more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Resale fashion platforms set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/the-realreal-vs-vinted" publisher: "Brandwave" --- # The RealReal vs Vinted: Which is searched more in Australia? Is The RealReal or Vinted more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Resale fashion platforms set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The RealReal and Vinted - **Competitive set**: Resale fashion platforms - **Market**: Australia - **Month measured**: Sep 2026 - **The RealReal Share of Search**: 1.9% - **Vinted Share of Search**: 48.4% ## Is The RealReal or Vinted more popular in search? - In September 2026, Vinted had more branded searches than The RealReal among resale fashion platforms in Australia. Vinted had about 246,000 branded searches, while The RealReal had 9,900. Vinted made up 48.4% of all resale fashion platform searches we track, and The RealReal accounted for 1.9%. - Vinted was ahead of The RealReal in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The RealReal’s share of searches among resale fashion platforms in Australia moved from 2.9% to 1.9%, and its estimated monthly branded searches moved from 8.1K to 9.9K. - Across the 12 months ending September 2026, Vinted’s share of searches among resale fashion platforms in Australia moved from 6.4% to 48.4%, and its estimated monthly branded searches moved from 18.1K to 246K. ## Top resale fashion platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vinted was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. The RealReal did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Depop | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Vinted | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Vestiaire Collective | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | The RealReal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Designer Wardrobe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about resale fashion platforms - Asked ChatGPT "What's the best app to sell second-hand clothes in Australia?": 1. Vinted, 2. Depop - Asked ChatGPT "Where can I buy pre-loved designer clothes in Australia?": 1. Vestiaire Collective, 2. Depop - Asked ChatGPT "Where's the best place to sell a designer handbag online?": 1. Vestiaire Collective, 2. Depop - Searched Google, AI Overview "second hand designer bags": named none of the brands we track - Searched Google, AI Overview "sell clothes online": 1. Vinted, 2. Depop Not named in any answer: The RealReal and Designer Wardrobe. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How did search popularity change for Australia resale fashion platforms in September 2026? - Vinted’s share of searches among resale fashion platforms in Australia has gained ground for 3 months in a row, from 25.5% to 48.4% in September 2026. - Estimated monthly branded searches for The RealReal in Australia rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. ## Month by month | Month | The RealReal estimated searches | The RealReal Share of Search | The RealReal rank | Vinted estimated searches | Vinted Share of Search | Vinted rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 2.9% | 3 | 18.1K | 6.4% | 2 | | Nov 2025 | 8.1K | 2.9% | 3 | 18.1K | 6.5% | 2 | | Dec 2025 | 8.1K | 4.1% | 3 | 18.1K | 9.1% | 2 | | Jan 2026 | 12.1K | 4.1% | 3 | 27.1K | 9.2% | 2 | | Feb 2026 | 9.9K | 3.5% | 3 | 18.1K | 6.4% | 2 | | Mar 2026 | 9.9K | 3.5% | 3 | 22.2K | 7.8% | 2 | | Apr 2026 | 9.9K | 3.5% | 3 | 22.2K | 7.7% | 2 | | May 2026 | 12.1K | 3.5% | 3 | 27.1K | 7.8% | 2 | | Jun 2026 | 9.9K | 2.8% | 3 | 90.5K | 25.5% | 2 | | Jul 2026 | 9.9K | 1.9% | 3 | 201K | 38.6% | 2 | | Aug 2026 | 12.1K | 2.4% | 3 | 246K | 48% | 2 | | Sep 2026 | 9.9K | 1.9% | 3 | 246K | 48.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using The RealReal’s and Vinted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The RealReal**: Measured on the search term “the real real”. - **Vinted**: Measured on the search term “vinted”. - [The RealReal profile](/demand/au/brands/the-realreal) - [Vinted profile](/demand/au/brands/vinted) - [All resale fashion platforms in Australia](/demand/au/categories/au-resale-fashion-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The RealReal or Vinted more popular in search? In September 2026, Vinted had more branded searches than The RealReal among resale fashion platforms in Australia. Vinted had about 246,000 branded searches, while The RealReal had 9,900. Vinted made up 48.4% of all resale fashion platform searches we track, and The RealReal accounted for 1.9%. ## Cite this page Brandwave. "The RealReal vs Vinted: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/the-realreal-vs-vinted This page is also available as HTML at https://gobrandwave.com/demand/au/compare/the-realreal-vs-vinted. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.