--- title: "The RealReal vs Vestiaire Collective: Which is searched more in Australia?" description: "Is The RealReal or Vestiaire Collective more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Resale fashion platforms set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/the-realreal-vs-vestiaire-collective" publisher: "Brandwave" --- # The RealReal vs Vestiaire Collective: Which is searched more in Australia? Is The RealReal or Vestiaire Collective more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Resale fashion platforms set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The RealReal and Vestiaire Collective - **Competitive set**: Resale fashion platforms - **Market**: Australia - **Month measured**: Sep 2026 - **The RealReal Share of Search**: 1.9% - **Vestiaire Collective Share of Search**: 1.1% ## Is The RealReal or Vestiaire Collective more popular in search? - In September 2026, The RealReal had more branded searches than Vestiaire Collective among resale fashion platforms in Australia. The RealReal had about 9,900 branded searches, while Vestiaire Collective had 5,400. The RealReal made up 1.9% of all resale fashion platform searches we track, and Vestiaire Collective accounted for 1.1%. - The RealReal was ahead of Vestiaire Collective in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The RealReal’s share of searches among resale fashion platforms in Australia moved from 2.9% to 1.9%, and its estimated monthly branded searches moved from 8.1K to 9.9K. - Across the 12 months ending September 2026, Vestiaire Collective’s share of searches among resale fashion platforms in Australia moved from 2.4% to 1.1%, and its estimated monthly branded searches moved from 6.6K to 5.4K. ## Top resale fashion platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vestiaire Collective was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The RealReal did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Depop | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Vinted | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Vestiaire Collective | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | The RealReal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Designer Wardrobe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about resale fashion platforms - Asked ChatGPT "What's the best app to sell second-hand clothes in Australia?": 1. Vinted, 2. Depop - Asked ChatGPT "Where can I buy pre-loved designer clothes in Australia?": 1. Vestiaire Collective, 2. Depop - Asked ChatGPT "Where's the best place to sell a designer handbag online?": 1. Vestiaire Collective, 2. Depop - Searched Google, AI Overview "second hand designer bags": named none of the brands we track - Searched Google, AI Overview "sell clothes online": 1. Vinted, 2. Depop Not named in any answer: The RealReal and Designer Wardrobe. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How did search popularity change for Australia resale fashion platforms in September 2026? - Estimated monthly branded searches for The RealReal in Australia rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. - Estimated monthly branded searches for Vestiaire Collective in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Month by month | Month | The RealReal estimated searches | The RealReal Share of Search | The RealReal rank | Vestiaire Collective estimated searches | Vestiaire Collective Share of Search | Vestiaire Collective rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 2.9% | 3 | 6.6K | 2.4% | 4 | | Nov 2025 | 8.1K | 2.9% | 3 | 6.6K | 2.4% | 4 | | Dec 2025 | 8.1K | 4.1% | 3 | 5.4K | 2.7% | 4 | | Jan 2026 | 12.1K | 4.1% | 3 | 8.1K | 2.7% | 4 | | Feb 2026 | 9.9K | 3.5% | 3 | 6.6K | 2.3% | 4 | | Mar 2026 | 9.9K | 3.5% | 3 | 6.6K | 2.3% | 4 | | Apr 2026 | 9.9K | 3.5% | 3 | 6.6K | 2.3% | 4 | | May 2026 | 12.1K | 3.5% | 3 | 6.6K | 1.9% | 4 | | Jun 2026 | 9.9K | 2.8% | 3 | 6.6K | 1.9% | 4 | | Jul 2026 | 9.9K | 1.9% | 3 | 6.6K | 1.3% | 4 | | Aug 2026 | 12.1K | 2.4% | 3 | 6.6K | 1.3% | 4 | | Sep 2026 | 9.9K | 1.9% | 3 | 5.4K | 1.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using The RealReal’s and Vestiaire Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The RealReal**: Measured on the search term “the real real”. - **Vestiaire Collective**: Measured on the search term “vestiaire collective”. - [The RealReal profile](/demand/au/brands/the-realreal) - [Vestiaire Collective profile](/demand/au/brands/vestiaire-collective) - [All resale fashion platforms in Australia](/demand/au/categories/au-resale-fashion-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The RealReal or Vestiaire Collective more popular in search? In September 2026, The RealReal had more branded searches than Vestiaire Collective among resale fashion platforms in Australia. The RealReal had about 9,900 branded searches, while Vestiaire Collective had 5,400. The RealReal made up 1.9% of all resale fashion platform searches we track, and Vestiaire Collective accounted for 1.1%. ## Cite this page Brandwave. "The RealReal vs Vestiaire Collective: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/the-realreal-vs-vestiaire-collective This page is also available as HTML at https://gobrandwave.com/demand/au/compare/the-realreal-vs-vestiaire-collective. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.