--- title: "TESLA vs XPENG: Which is searched more in Australia?" description: "Is TESLA or XPENG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/tesla-vs-xpeng" publisher: "Brandwave" --- # TESLA vs XPENG: Which is searched more in Australia? Is TESLA or XPENG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: TESLA and XPENG - **Competitive set**: Electric car brands - **Market**: Australia - **Month measured**: Sep 2026 - **TESLA Share of Search**: 21.1% - **XPENG Share of Search**: 5.2% ## Is TESLA or XPENG more popular in search? - In September 2026, TESLA had more branded searches than XPENG among electric car brands in Australia. TESLA had about 165,000 branded searches, while XPENG had 40,500. TESLA made up 21.1% of all electric car brand searches we track, and XPENG accounted for 5.2%. - TESLA was ahead of XPENG in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, TESLA’s share of searches among electric car brands in Australia moved from 30.3% to 21.1%, and its estimated monthly branded searches held steady at 165K. - Across the 12 months ending September 2026, XPENG’s share of searches among electric car brands in Australia moved from 3.3% to 5.2%, and its estimated monthly branded searches moved from 18.1K to 40.5K. ## Top electric car brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TESLA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. XPENG did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BYD | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | TESLA | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Kia | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Zeekr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Denza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Polestar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Deepal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ora | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about electric car brands - Asked ChatGPT "What's the best electric car to buy in Australia?": 1. TESLA, 2. BYD, 3. Kia - Asked ChatGPT "What are the best electric cars for families?": 1. TESLA, 2. BYD, 3. Kia - Asked ChatGPT "What's the best value EV in Australia?": 1. BYD - Searched Google, AI Overview "electric cars": 1. BYD, 2. TESLA - Searched Google, AI Overview "ev cars": 1. BYD, 2. Kia, 3. TESLA Not named in any answer: Zeekr, Denza, XPENG, Polestar, Leapmotor, Deepal and Ora. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia electric car brands in September 2026? - In September 2026, TESLA lost share of searches among electric car brands in Australia, from 22.2% to 21.1%. - Estimated monthly branded searches for XPENG in Australia rose 123.8% over 12 measured months, from 18.1K to 40.5K in September 2026. ## Month by month | Month | TESLA estimated searches | TESLA Share of Search | TESLA rank | XPENG estimated searches | XPENG Share of Search | XPENG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 30.3% | 2 | 18.1K | 3.3% | 6 | | Nov 2025 | 135K | 25.1% | 2 | 27.1K | 5% | 6 | | Dec 2025 | 135K | 25.7% | 2 | 18.1K | 3.5% | 7 | | Jan 2026 | 135K | 23.3% | 2 | 22.2K | 3.8% | 7 | | Feb 2026 | 135K | 23.8% | 2 | 18.1K | 3.2% | 7 | | Mar 2026 | 301K | 25.1% | 2 | 33.1K | 2.8% | 7 | | Apr 2026 | 246K | 22.9% | 2 | 27.1K | 2.5% | 7 | | May 2026 | 165K | 19.6% | 2 | 22.2K | 2.6% | 7 | | Jun 2026 | 135K | 19.6% | 2 | 22.2K | 3.2% | 7 | | Jul 2026 | 135K | 20.4% | 2 | 74K | 11.2% | 4 | | Aug 2026 | 165K | 22.2% | 2 | 40.5K | 5.4% | 6 | | Sep 2026 | 165K | 21.1% | 2 | 40.5K | 5.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using TESLA’s and XPENG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **TESLA**: Measured on the search term “tesla”. - **XPENG**: Measured on the search term “xpeng”. - [TESLA profile](/demand/au/brands/tesla) - [XPENG profile](/demand/au/brands/xpeng) - [All electric car brands in Australia](/demand/au/categories/au-electric-car-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is TESLA or XPENG more popular in search? In September 2026, TESLA had more branded searches than XPENG among electric car brands in Australia. TESLA had about 165,000 branded searches, while XPENG had 40,500. TESLA made up 21.1% of all electric car brand searches we track, and XPENG accounted for 5.2%. ## Cite this page Brandwave. "TESLA vs XPENG: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/tesla-vs-xpeng This page is also available as HTML at https://gobrandwave.com/demand/au/compare/tesla-vs-xpeng. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.