---
title: "Telstra vs Vodafone: Which is searched more in Australia?"
description: "Is Telstra or Vodafone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mobile providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/telstra-vs-vodafone-au"
publisher: "Brandwave"
---

# Telstra vs Vodafone: Which is searched more in Australia?

Is Telstra or Vodafone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mobile providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Telstra and Vodafone
- **Competitive set**: Mobile providers
- **Market**: Australia
- **Month measured**: Sep 2026
- **Telstra Share of Search**: 5.5%
- **Vodafone Share of Search**: 7.2%

## Is Telstra or Vodafone more popular in search?

- In September 2026, Vodafone had more branded searches than Telstra among mobile providers in Australia. Vodafone had about 40,500 branded searches, while Telstra had 30,700. Vodafone made up 7.2% of all mobile provider searches we track, and Telstra accounted for 5.5%.
- The lead changed hands 4 times in the 12 months ending September 2026: Telstra took it in March 2026, Vodafone took it in June 2026, Telstra took it in July 2026, Vodafone took it in September 2026.
- Across the 12 months ending September 2026, Telstra’s share of searches among mobile providers in Australia moved from 5.7% to 5.5%, and its estimated monthly branded searches moved from 31.5K to 30.7K.
- Across the 12 months ending September 2026, Vodafone’s share of searches among mobile providers in Australia moved from 7.3% to 7.2%, and its estimated monthly branded searches held steady at 40.5K.

## How did search popularity change for Australia mobile providers in September 2026?

- In September 2026, Vodafone overtook Telstra to rank 5th among mobile providers in Australia, with 7.2% of the searches.

## Month by month

| Month | Telstra estimated searches | Telstra Share of Search | Telstra rank | Vodafone estimated searches | Vodafone Share of Search | Vodafone rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 31.5K | 5.7% | 6 | 40.5K | 7.3% | 5 |
| Nov 2025 | 37.5K | 6.2% | 6 | 40.5K | 6.6% | 5 |
| Dec 2025 | 30.7K | 5.5% | 6 | 33.1K | 5.9% | 5 |
| Jan 2026 | 31.5K | 5.5% | 6 | 40.5K | 7% | 5 |
| Feb 2026 | 31.5K | 6% | 6 | 40.5K | 7.8% | 5 |
| Mar 2026 | 37.5K | 6.6% | 5 | 33.1K | 5.8% | 7 |
| Apr 2026 | 30.7K | 5.5% | 5 | 27.1K | 4.8% | 8 |
| May 2026 | 30.7K | 5.5% | 5 | 27.1K | 4.9% | 8 |
| Jun 2026 | 30.7K | 5.2% | 6 | 33.1K | 5.6% | 5 |
| Jul 2026 | 31.5K | 5.4% | 5 | 27.1K | 4.6% | 8 |
| Aug 2026 | 30K | 5.5% | 5 | 27.1K | 5% | 6 |
| Sep 2026 | 30.7K | 5.5% | 6 | 40.5K | 7.2% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Telstra’s and Vodafone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Telstra**: Measured on the search terms “telstra mobile” and “telstra prepaid”, summed into one figure.
- **Vodafone**: Measured on the search term “vodafone australia”.

- [Telstra profile](/demand/au/brands/telstra)
- [Vodafone profile](/demand/au/brands/vodafone-au)
- [All mobile providers in Australia](/demand/au/categories/au-mobile-providers): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Telstra or Vodafone more popular in search?

In September 2026, Vodafone had more branded searches than Telstra among mobile providers in Australia. Vodafone had about 40,500 branded searches, while Telstra had 30,700. Vodafone made up 7.2% of all mobile provider searches we track, and Telstra accounted for 5.5%.

## Cite this page

Brandwave. "Telstra vs Vodafone: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/telstra-vs-vodafone-au

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/telstra-vs-vodafone-au. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.