--- title: "Telfast vs Zyrtec: Which is searched more in Australia?" description: "Is Telfast or Zyrtec more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hay fever and allergy brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/telfast-vs-zyrtec" publisher: "Brandwave" --- # Telfast vs Zyrtec: Which is searched more in Australia? Is Telfast or Zyrtec more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hay fever and allergy brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Telfast and Zyrtec - **Competitive set**: Hay fever and allergy brands - **Market**: Australia - **Month measured**: Sep 2026 - **Telfast Share of Search**: 26.5% - **Zyrtec Share of Search**: 32.5% ## Is Telfast or Zyrtec more popular in search? - In September 2026, Zyrtec had more branded searches than Telfast among hay fever and allergy brands in Australia. Zyrtec had about 40,500 branded searches, while Telfast had 33,100. Zyrtec made up 32.5% of all hay fever and allergy brand searches we track, and Telfast accounted for 26.5%. - Zyrtec was ahead of Telfast in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Telfast’s share of searches among hay fever and allergy brands in Australia moved from 24.4% to 26.5%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, Zyrtec’s share of searches among hay fever and allergy brands in Australia moved from 36.6% to 32.5%, and its estimated monthly branded searches moved from 49.5K to 40.5K. ## Top hay fever and allergy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Telfast and Zyrtec were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Telfast was listed before Zyrtec in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Telfast | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Claratyne | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Zyrtec | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nasonex | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Flixonase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hay fever and allergy brands - Asked ChatGPT "Which hay fever tablets should I take in Australia?": 1. Telfast, 2. Claratyne, 3. Zyrtec, 4. Nasonex - Asked ChatGPT "What are the best antihistamines for hay fever in Australia?": 1. Telfast, 2. Claratyne, 3. Zyrtec - Asked ChatGPT "What's the best nasal spray for hay fever?": 1. Nasonex - Searched Google, AI Overview "antihistamine": named none of the brands we track - Searched Google, AI Overview "hay fever tablets": 1. Telfast, 2. Claratyne, 3. Zyrtec Not named in any answer: Flixonase. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia hay fever and allergy brands in September 2026? - In September 2026, Telfast overtook Claratyne to rank 2nd among hay fever and allergy brands in Australia, with 26.5% of the searches. - Estimated monthly branded searches for Zyrtec in Australia fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## Month by month | Month | Telfast estimated searches | Telfast Share of Search | Telfast rank | Zyrtec estimated searches | Zyrtec Share of Search | Zyrtec rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 24.4% | 3 | 49.5K | 36.6% | 1 | | Nov 2025 | 27.1K | 24.5% | 3 | 40.5K | 36.6% | 1 | | Dec 2025 | 22.2K | 24.4% | 3 | 33.1K | 36.4% | 1 | | Jan 2026 | 18.1K | 24.4% | 3 | 27.1K | 36.5% | 1 | | Feb 2026 | 14.8K | 22.4% | 3 | 22.2K | 33.6% | 1 | | Mar 2026 | 18.1K | 22.4% | 3 | 27.1K | 33.5% | 1 | | Apr 2026 | 18.1K | 23.6% | 3 | 27.1K | 35.3% | 1 | | May 2026 | 14.8K | 20.2% | 3 | 27.1K | 36.9% | 1 | | Jun 2026 | 14.8K | 21.6% | 3 | 22.2K | 32.4% | 1 | | Jul 2026 | 14.8K | 20.8% | 4 | 22.2K | 31.2% | 1 | | Aug 2026 | 18.1K | 21.6% | 3 | 27.1K | 32.3% | 1 | | Sep 2026 | 33.1K | 26.5% | 2 | 40.5K | 32.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Telfast’s and Zyrtec’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Telfast**: Measured on the search term “telfast”. - **Zyrtec**: Measured on the search term “zyrtec”. - [Telfast profile](/demand/au/brands/telfast) - [Zyrtec profile](/demand/au/brands/zyrtec) - [All hay fever and allergy brands in Australia](/demand/au/categories/au-hayfever-and-allergy-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Telfast or Zyrtec more popular in search? In September 2026, Zyrtec had more branded searches than Telfast among hay fever and allergy brands in Australia. Zyrtec had about 40,500 branded searches, while Telfast had 33,100. Zyrtec made up 32.5% of all hay fever and allergy brand searches we track, and Telfast accounted for 26.5%. ## Cite this page Brandwave. "Telfast vs Zyrtec: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/telfast-vs-zyrtec This page is also available as HTML at https://gobrandwave.com/demand/au/compare/telfast-vs-zyrtec. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.