--- title: "Tangerine vs Telstra: Which is searched more in Australia?" description: "Is Tangerine or Telstra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the NBN providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/tangerine-telecom-vs-telstra" publisher: "Brandwave" --- # Tangerine vs Telstra: Which is searched more in Australia? Is Tangerine or Telstra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the NBN providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tangerine and Telstra - **Competitive set**: NBN providers - **Market**: Australia - **Month measured**: Sep 2026 - **Tangerine Share of Search**: 0.57% - **Telstra Share of Search**: 2.4% ## Is Tangerine or Telstra more popular in search? - In September 2026, Telstra had more branded searches than Tangerine among NBN providers in Australia. Telstra had about 14,800 branded searches, while Tangerine had 3,600. Telstra made up 2.4% of all NBN provider searches we track, and Tangerine accounted for 0.57%. - Telstra was ahead of Tangerine in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tangerine’s share of searches among NBN providers in Australia moved from 0.74% to 0.57%, and its estimated monthly branded searches moved from 5.4K to 3.6K. - Across the 12 months ending September 2026, Telstra’s share of searches among NBN providers in Australia moved from 2.5% to 2.4%, and its estimated monthly branded searches moved from 18.1K to 14.8K. ## Top NBN providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Telstra was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tangerine did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aussie Broadband | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Superloop | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dodo | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Exetel | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Belong | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Leaptel | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Telstra | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | SpinTel | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Optus | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | TPG | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | iiNet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tangerine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about NBN providers - Asked ChatGPT "Which NBN provider should I switch to in Australia?": 1. Aussie Broadband, 2. Superloop, 3. Exetel, 4. SpinTel, 5. Telstra, 6. Optus, 7. TPG - Asked ChatGPT "What are the best NBN providers in Australia?": 1. Aussie Broadband, 2. Superloop, 3. Leaptel, 4. Dodo, 5. Telstra - Asked ChatGPT "What's the best NBN provider in Australia for fast speeds and good support?": 1. Aussie Broadband, 2. Superloop, 3. Leaptel - Searched Google, AI Overview "nbn plans": 1. Belong, 2. Dodo, 3. Exetel, 4. Telstra - Searched Google, AI Overview "best nbn provider": 1. Aussie Broadband, 2. Superloop, 3. Dodo, 4. SpinTel Not named in any answer: iiNet and Tangerine. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia NBN providers in September 2026? - In September 2026, Telstra overtook Optus to rank 9th among NBN providers in Australia, with 2.4% of the searches. - Tangerine’s share of searches among NBN providers in Australia has lost ground for 3 months in a row, from 1.1% to 0.57% in September 2026. ## Month by month | Month | Tangerine estimated searches | Tangerine Share of Search | Tangerine rank | Telstra estimated searches | Telstra Share of Search | Telstra rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 0.74% | 11 | 18.1K | 2.5% | 9 | | Nov 2025 | 5.4K | 0.75% | 11 | 18.1K | 2.5% | 9 | | Dec 2025 | 4.4K | 0.71% | 11 | 14.8K | 2.4% | 9 | | Jan 2026 | 5.4K | 0.79% | 11 | 14.8K | 2.2% | 10 | | Feb 2026 | 4.4K | 0.71% | 11 | 14.8K | 2.4% | 10 | | Mar 2026 | 8.1K | 1.2% | 11 | 14.8K | 2.2% | 9 | | Apr 2026 | 6.6K | 1% | 11 | 14.8K | 2.4% | 10 | | May 2026 | 8.1K | 1.1% | 11 | 14.8K | 2.1% | 10 | | Jun 2026 | 8.1K | 1.1% | 11 | 14.8K | 2% | 10 | | Jul 2026 | 6.6K | 0.97% | 11 | 12.1K | 1.8% | 10 | | Aug 2026 | 5.4K | 0.81% | 11 | 12.1K | 1.8% | 10 | | Sep 2026 | 3.6K | 0.57% | 11 | 14.8K | 2.4% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Tangerine’s and Telstra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tangerine**: Measured on the search term “tangerine telecom”. - **Telstra**: Measured on the search term “telstra nbn”. - [Tangerine profile](/demand/au/brands/tangerine-telecom) - [Telstra profile](/demand/au/brands/telstra) - [All NBN providers in Australia](/demand/au/categories/au-nbn-providers): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tangerine or Telstra more popular in search? In September 2026, Telstra had more branded searches than Tangerine among NBN providers in Australia. Telstra had about 14,800 branded searches, while Tangerine had 3,600. Telstra made up 2.4% of all NBN provider searches we track, and Tangerine accounted for 0.57%. ## Cite this page Brandwave. "Tangerine vs Telstra: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/tangerine-telecom-vs-telstra This page is also available as HTML at https://gobrandwave.com/demand/au/compare/tangerine-telecom-vs-telstra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.