--- title: "Stone & Wood vs XXXX: Which is searched more in Australia?" description: "Is Stone & Wood or XXXX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beer brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/stone-and-wood-vs-xxxx" publisher: "Brandwave" --- # Stone & Wood vs XXXX: Which is searched more in Australia? Is Stone & Wood or XXXX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beer brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Stone & Wood and XXXX - **Competitive set**: Beer brands - **Market**: Australia - **Month measured**: Sep 2026 - **Stone & Wood Share of Search**: 15.1% - **XXXX Share of Search**: 6.4% ## Is Stone & Wood or XXXX more popular in search? - In September 2026, Stone & Wood had more branded searches than XXXX among beer brands in Australia. Stone & Wood had about 14,800 branded searches, while XXXX had 6,300. Stone & Wood made up 15.1% of all beer brand searches we track, and XXXX accounted for 6.4%. - Stone & Wood was ahead of XXXX in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Stone & Wood’s share of searches among beer brands in Australia moved from 16% to 15.1%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, XXXX’s share of searches among beer brands in Australia moved from 7.3% to 6.4%, and its estimated monthly branded searches moved from 6.8K to 6.3K. ## Top beer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Stone & Wood and XXXX were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Great Northern | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Mountain Culture Beer Co | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Balter | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Coopers | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | XXXX | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Victoria Bitter | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Carlton Draught | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Stone & Wood | 8th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about beer brands - Asked ChatGPT "What's the best beer brand in Australia?": 1. Great Northern, 2. Coopers, 3. Balter, 4. Victoria Bitter - Asked ChatGPT "What are the most popular beer brands in Australia?": 1. Great Northern, 2. XXXX, 3. Coopers, 4. Victoria Bitter, 5. Carlton Draught, 6. Stone & Wood, 7. Balter - Asked ChatGPT "What's the best Australian craft beer brand?": 1. Mountain Culture Beer Co, 2. Balter, 3. Coopers - Searched Google, AI Overview "craft beer": 1. Mountain Culture Beer Co, 2. Balter Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia beer brands in September 2026? - In September 2026, Carlton Draught overtook Great Northern and Stone & Wood to rank 2nd among beer brands in Australia, with 15.1% of the searches. - In September 2026, XXXX gained share of searches among beer brands in Australia, from 5.8% to 6.4%. - In September 2026, Stone & Wood lost share of searches among beer brands in Australia, from 16.6% to 15.1%. ## Month by month | Month | Stone & Wood estimated searches | Stone & Wood Share of Search | Stone & Wood rank | XXXX estimated searches | XXXX Share of Search | XXXX rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 16% | 3 | 6.8K | 7.3% | 6 | | Nov 2025 | 14.8K | 15.8% | 3 | 5.5K | 5.9% | 7 | | Dec 2025 | 22.2K | 17.2% | 2 | 7.8K | 6.1% | 7 | | Jan 2026 | 14.8K | 14.1% | 3 | 6.3K | 6% | 7 | | Feb 2026 | 12.1K | 15.1% | 3 | 5.2K | 6.5% | 7 | | Mar 2026 | 12.1K | 15.1% | 3 | 5.2K | 6.5% | 7 | | Apr 2026 | 14.8K | 17.9% | 3 | 5.5K | 6.6% | 7 | | May 2026 | 12.1K | 15.4% | 3 | 5.5K | 7% | 7 | | Jun 2026 | 12.1K | 16% | 3 | 5.2K | 6.9% | 7 | | Jul 2026 | 12.1K | 15.2% | 3 | 5.2K | 6.5% | 7 | | Aug 2026 | 14.8K | 16.6% | 3 | 5.2K | 5.8% | 7 | | Sep 2026 | 14.8K | 15.1% | 4 | 6.3K | 6.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Stone & Wood’s and XXXX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Stone & Wood**: Measured on the search term “stone and wood”. - **XXXX**: Measured on the search terms “xxxx beer” and “xxxx gold”, summed into one figure. - [Stone & Wood profile](/demand/au/brands/stone-and-wood) - [XXXX profile](/demand/au/brands/xxxx) - [All beer brands in Australia](/demand/au/categories/au-beer-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Stone & Wood or XXXX more popular in search? In September 2026, Stone & Wood had more branded searches than XXXX among beer brands in Australia. Stone & Wood had about 14,800 branded searches, while XXXX had 6,300. Stone & Wood made up 15.1% of all beer brand searches we track, and XXXX accounted for 6.4%. ## Cite this page Brandwave. "Stone & Wood vs XXXX: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/stone-and-wood-vs-xxxx This page is also available as HTML at https://gobrandwave.com/demand/au/compare/stone-and-wood-vs-xxxx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.