--- title: "Stone & Wood vs Victoria Bitter: Which is searched more in Australia?" description: "Is Stone & Wood or Victoria Bitter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beer brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/stone-and-wood-vs-victoria-bitter" publisher: "Brandwave" --- # Stone & Wood vs Victoria Bitter: Which is searched more in Australia? Is Stone & Wood or Victoria Bitter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beer brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Stone & Wood and Victoria Bitter - **Competitive set**: Beer brands - **Market**: Australia - **Month measured**: Sep 2026 - **Stone & Wood Share of Search**: 15.1% - **Victoria Bitter Share of Search**: 8.3% ## Is Stone & Wood or Victoria Bitter more popular in search? - In September 2026, Stone & Wood had more branded searches than Victoria Bitter among beer brands in Australia. Stone & Wood had about 14,800 branded searches, while Victoria Bitter had 8,100. Stone & Wood made up 15.1% of all beer brand searches we track, and Victoria Bitter accounted for 8.3%. - Stone & Wood was ahead of Victoria Bitter in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Stone & Wood’s share of searches among beer brands in Australia moved from 16% to 15.1%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Victoria Bitter’s share of searches among beer brands in Australia moved from 7.1% to 8.3%, and its estimated monthly branded searches moved from 6.6K to 8.1K. ## Top beer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Victoria Bitter was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Stone & Wood was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Victoria Bitter was listed before Stone & Wood in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Great Northern | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Mountain Culture Beer Co | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Balter | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Coopers | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | XXXX | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Victoria Bitter | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Carlton Draught | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Stone & Wood | 8th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about beer brands - Asked ChatGPT "What's the best beer brand in Australia?": 1. Great Northern, 2. Coopers, 3. Balter, 4. Victoria Bitter - Asked ChatGPT "What are the most popular beer brands in Australia?": 1. Great Northern, 2. XXXX, 3. Coopers, 4. Victoria Bitter, 5. Carlton Draught, 6. Stone & Wood, 7. Balter - Asked ChatGPT "What's the best Australian craft beer brand?": 1. Mountain Culture Beer Co, 2. Balter, 3. Coopers - Searched Google, AI Overview "craft beer": 1. Mountain Culture Beer Co, 2. Balter Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia beer brands in September 2026? - In September 2026, Carlton Draught overtook Great Northern and Stone & Wood to rank 2nd among beer brands in Australia, with 15.1% of the searches. - In September 2026, Victoria Bitter gained share of searches among beer brands in Australia, from 7.4% to 8.3%. - In September 2026, Stone & Wood lost share of searches among beer brands in Australia, from 16.6% to 15.1%. ## Month by month | Month | Stone & Wood estimated searches | Stone & Wood Share of Search | Stone & Wood rank | Victoria Bitter estimated searches | Victoria Bitter Share of Search | Victoria Bitter rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 16% | 3 | 6.6K | 7.1% | 8 | | Nov 2025 | 14.8K | 15.8% | 3 | 8.1K | 8.6% | 6 | | Dec 2025 | 22.2K | 17.2% | 2 | 9.9K | 7.7% | 6 | | Jan 2026 | 14.8K | 14.1% | 3 | 8.1K | 7.7% | 6 | | Feb 2026 | 12.1K | 15.1% | 3 | 6.6K | 8.3% | 6 | | Mar 2026 | 12.1K | 15.1% | 3 | 6.6K | 8.3% | 6 | | Apr 2026 | 14.8K | 17.9% | 3 | 6.6K | 8% | 6 | | May 2026 | 12.1K | 15.4% | 3 | 6.6K | 8.4% | 6 | | Jun 2026 | 12.1K | 16% | 3 | 6.6K | 8.7% | 6 | | Jul 2026 | 12.1K | 15.2% | 3 | 6.6K | 8.3% | 6 | | Aug 2026 | 14.8K | 16.6% | 3 | 6.6K | 7.4% | 6 | | Sep 2026 | 14.8K | 15.1% | 4 | 8.1K | 8.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Stone & Wood’s and Victoria Bitter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Stone & Wood**: Measured on the search term “stone and wood”. - **Victoria Bitter**: Measured on the search terms “vb beer” and “victoria bitter”, summed into one figure. - [Stone & Wood profile](/demand/au/brands/stone-and-wood) - [Victoria Bitter profile](/demand/au/brands/victoria-bitter) - [All beer brands in Australia](/demand/au/categories/au-beer-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Stone & Wood or Victoria Bitter more popular in search? In September 2026, Stone & Wood had more branded searches than Victoria Bitter among beer brands in Australia. Stone & Wood had about 14,800 branded searches, while Victoria Bitter had 8,100. Stone & Wood made up 15.1% of all beer brand searches we track, and Victoria Bitter accounted for 8.3%. ## Cite this page Brandwave. "Stone & Wood vs Victoria Bitter: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/stone-and-wood-vs-victoria-bitter This page is also available as HTML at https://gobrandwave.com/demand/au/compare/stone-and-wood-vs-victoria-bitter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.