--- title: "Starward vs Sullivans Cove: Which is searched more in Australia?" description: "Is Starward or Sullivans Cove more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/starward-vs-sullivans-cove" publisher: "Brandwave" --- # Starward vs Sullivans Cove: Which is searched more in Australia? Is Starward or Sullivans Cove more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Starward and Sullivans Cove - **Competitive set**: Whisky brands - **Market**: Australia - **Month measured**: Sep 2026 - **Starward Share of Search**: 16.8% - **Sullivans Cove Share of Search**: 13.6% ## Is Starward or Sullivans Cove more popular in search? - In September 2026, Starward had more branded searches than Sullivans Cove among whisky brands in Australia. Starward had about 3,600 branded searches, while Sullivans Cove had 2,900. Starward made up 16.8% of all whisky brand searches we track, and Sullivans Cove accounted for 13.6%. - The lead changed hands 2 times in the 12 months ending September 2026: Sullivans Cove took it in March 2026, Starward took it in August 2026. - Across the 12 months ending September 2026, Starward’s share of searches among whisky brands in Australia moved from 15.3% to 16.8%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending September 2026, Sullivans Cove’s share of searches among whisky brands in Australia moved from 15.3% to 13.6%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top whisky brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Sullivans Cove was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Starward was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sullivans Cove was listed before Starward in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sullivans Cove | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Lark | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Starward | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Archie Rose | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Hellyers Road | 5th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about whisky brands - Asked ChatGPT "What's the best Australian whisky?": 1. Sullivans Cove, 2. Starward, 3. Lark, 4. Archie Rose - Asked ChatGPT "Which Australian whisky distillery makes the best single malt?": 1. Sullivans Cove, 2. Hellyers Road, 3. Lark - Asked ChatGPT "What are the most popular whisky brands made in Australia?": 1. Starward, 2. Lark, 3. Sullivans Cove, 4. Archie Rose, 5. Hellyers Road - Searched Google, AI Overview "whisky": 1. Archie Rose, 2. Lark Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia whisky brands in September 2026? - In September 2026, Hellyers Road overtook Sullivans Cove to rank 4th among whisky brands in Australia, with 13.6% of the searches. - In September 2026, Starward gained share of searches among whisky brands in Australia, from 14.9% to 16.8%. - In September 2026, Sullivans Cove gained share of searches among whisky brands in Australia, from 12% to 13.6%. ## Month by month | Month | Starward estimated searches | Starward Share of Search | Starward rank | Sullivans Cove estimated searches | Sullivans Cove Share of Search | Sullivans Cove rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 15.3% | 3 | 3.6K | 15.3% | 4 | | Nov 2025 | 4.4K | 17% | 3 | 3.6K | 13.9% | 5 | | Dec 2025 | 6.6K | 19.4% | 3 | 4.4K | 12.9% | 5 | | Jan 2026 | 3.6K | 17.1% | 4 | 3.6K | 17.1% | 5 | | Feb 2026 | 2.9K | 17.6% | 4 | 2.4K | 14.5% | 5 | | Mar 2026 | 2.4K | 13.4% | 5 | 3.6K | 20.1% | 3 | | Apr 2026 | 2.9K | 14.8% | 5 | 3.6K | 18.4% | 3 | | May 2026 | 2.9K | 13.6% | 5 | 3.6K | 16.8% | 3 | | Jun 2026 | 2.9K | 14.4% | 3 | 2.9K | 14.4% | 4 | | Jul 2026 | 2.9K | 14.4% | 3 | 2.9K | 14.4% | 4 | | Aug 2026 | 3.6K | 14.9% | 3 | 2.9K | 12% | 4 | | Sep 2026 | 3.6K | 16.8% | 3 | 2.9K | 13.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Starward’s and Sullivans Cove’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Starward**: Measured on the search term “starward whisky”. - **Sullivans Cove**: Measured on the search term “sullivans cove”. - [Starward profile](/demand/au/brands/starward) - [Sullivans Cove profile](/demand/au/brands/sullivans-cove) - [All whisky brands in Australia](/demand/au/categories/au-whisky-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Starward or Sullivans Cove more popular in search? In September 2026, Starward had more branded searches than Sullivans Cove among whisky brands in Australia. Starward had about 3,600 branded searches, while Sullivans Cove had 2,900. Starward made up 16.8% of all whisky brand searches we track, and Sullivans Cove accounted for 13.6%. ## Cite this page Brandwave. "Starward vs Sullivans Cove: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/starward-vs-sullivans-cove This page is also available as HTML at https://gobrandwave.com/demand/au/compare/starward-vs-sullivans-cove. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.