--- title: "Starbucks vs The Coffee Club: Which is searched more in Australia?" description: "Is Starbucks or The Coffee Club more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee chains set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/starbucks-vs-the-coffee-club" publisher: "Brandwave" --- # Starbucks vs The Coffee Club: Which is searched more in Australia? Is Starbucks or The Coffee Club more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee chains set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Starbucks and The Coffee Club - **Competitive set**: Coffee chains - **Market**: Australia - **Month measured**: Sep 2026 - **Starbucks Share of Search**: 54.4% - **The Coffee Club Share of Search**: 10.9% ## Is Starbucks or The Coffee Club more popular in search? - In September 2026, Starbucks had more branded searches than The Coffee Club among coffee chains in Australia. Starbucks had about 165,000 branded searches, while The Coffee Club had 33,100. Starbucks made up 54.4% of all coffee chain searches we track, and The Coffee Club accounted for 10.9%. - Starbucks was ahead of The Coffee Club in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Starbucks’ share of searches among coffee chains in Australia moved from 60.9% to 54.4%, and its estimated monthly branded searches moved from 246K to 165K. - Across the 12 months ending September 2026, The Coffee Club’s share of searches among coffee chains in Australia moved from 8.2% to 10.9%, and its estimated monthly branded searches held steady at 33.1K. ## Top coffee chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, The Coffee Club was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Starbucks did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Campos Coffee | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Merlo Coffee | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Muffin Break | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Dôme Café | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | The Coffee Club | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Zarraffa's Coffee | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Gloria Jean's | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Starbucks | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about coffee chains - Asked ChatGPT "Which coffee chain has the best coffee in Australia?": 1. Campos Coffee, 2. Merlo Coffee, 3. Dôme Café - Asked ChatGPT "What are the best coffee chains in Australia?": 1. Campos Coffee, 2. Merlo Coffee, 3. Dôme Café, 4. Zarraffa's Coffee, 5. The Coffee Club, 6. Gloria Jean's - Asked ChatGPT "Which café chain in Australia is best for a quick coffee and snack?": 1. Muffin Break, 2. The Coffee Club - Searched Google, AI Overview "coffee shops": named none of the brands we track Not named in any answer: Starbucks. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia coffee chains in September 2026? - In September 2026, Starbucks gained share of searches among coffee chains in Australia, from 51.2% to 54.4%. - In September 2026, The Coffee Club gained share of searches among coffee chains in Australia, from 10.3% to 10.9%. ## Month by month | Month | Starbucks estimated searches | Starbucks Share of Search | Starbucks rank | The Coffee Club estimated searches | The Coffee Club Share of Search | The Coffee Club rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 60.9% | 1 | 33.1K | 8.2% | 3 | | Nov 2025 | 301K | 66.1% | 1 | 33.1K | 7.3% | 3 | | Dec 2025 | 301K | 63.2% | 1 | 33.1K | 7% | 3 | | Jan 2026 | 246K | 60.3% | 1 | 33.1K | 8.1% | 3 | | Feb 2026 | 246K | 62.8% | 1 | 33.1K | 8.5% | 3 | | Mar 2026 | 246K | 62.1% | 1 | 33.1K | 8.4% | 3 | | Apr 2026 | 201K | 56% | 1 | 40.5K | 11.3% | 3 | | May 2026 | 201K | 58.4% | 1 | 33.1K | 9.6% | 3 | | Jun 2026 | 165K | 54.2% | 1 | 33.1K | 10.9% | 3 | | Jul 2026 | 165K | 54.2% | 1 | 33.1K | 10.9% | 3 | | Aug 2026 | 165K | 51.2% | 1 | 33.1K | 10.3% | 3 | | Sep 2026 | 165K | 54.4% | 1 | 33.1K | 10.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Starbucks’ and The Coffee Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Starbucks**: Measured on the search term “starbucks”. - **The Coffee Club**: Measured on the search term “the coffee club”. - [Starbucks profile](/demand/au/brands/starbucks) - [The Coffee Club profile](/demand/au/brands/the-coffee-club) - [All coffee chains in Australia](/demand/au/categories/au-coffee-chains): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Starbucks or The Coffee Club more popular in search? In September 2026, Starbucks had more branded searches than The Coffee Club among coffee chains in Australia. Starbucks had about 165,000 branded searches, while The Coffee Club had 33,100. Starbucks made up 54.4% of all coffee chain searches we track, and The Coffee Club accounted for 10.9%. ## Cite this page Brandwave. "Starbucks vs The Coffee Club: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/starbucks-vs-the-coffee-club This page is also available as HTML at https://gobrandwave.com/demand/au/compare/starbucks-vs-the-coffee-club. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.