--- title: "St.Tropez vs Tan-Luxe: Which is searched more in Australia?" description: "Is St.Tropez or Tan-Luxe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self-tan brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/st-tropez-vs-tan-luxe" publisher: "Brandwave" --- # St.Tropez vs Tan-Luxe: Which is searched more in Australia? Is St.Tropez or Tan-Luxe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self-tan brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: St.Tropez and Tan-Luxe - **Competitive set**: Self-tan brands - **Market**: Australia - **Month measured**: Sep 2026 - **St.Tropez Share of Search**: 7.3% - **Tan-Luxe Share of Search**: 0.83% ## Is St.Tropez or Tan-Luxe more popular in search? - In September 2026, St.Tropez had more branded searches than Tan-Luxe among self-tan brands in Australia. St.Tropez had about 4,190 branded searches, while Tan-Luxe had 480. St.Tropez made up 7.3% of all self-tan brand searches we track, and Tan-Luxe accounted for 0.83%. - St.Tropez was ahead of Tan-Luxe in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, St.Tropez’s share of searches among self-tan brands in Australia moved from 9.1% to 7.3%, and its estimated monthly branded searches moved from 5K to 4.2K. - Across the 12 months ending September 2026, Tan-Luxe’s share of searches among self-tan brands in Australia moved from 1.3% to 0.83%, and its estimated monthly branded searches moved from 720 to 480. ## Top self-tan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither St.Tropez nor Tan-Luxe showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bondi Sands | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Loving Tan | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bali Body | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Eco Tan | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Le Tan | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | St.Tropez | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | b.tan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tan-Luxe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Isle of Paradise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about self-tan brands - Asked ChatGPT "What's the best fake tan in Australia?": 1. Loving Tan, 2. Bondi Sands, 3. Eco Tan - Asked ChatGPT "Which self tan gives the most natural colour?": 1. Bondi Sands, 2. Loving Tan - Asked ChatGPT "What are the best Australian self tan brands?": 1. Loving Tan, 2. Bondi Sands, 3. Bali Body, 4. Le Tan, 5. Eco Tan - Searched Google, AI Overview "fake tan": 1. Bali Body, 2. Bondi Sands - Searched Google, AI Overview "best fake tan": 1. Bali Body, 2. Bondi Sands, 3. Loving Tan Not named in any answer: St.Tropez, b.tan, Tan-Luxe and Isle of Paradise. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia self-tan brands in September 2026? - In September 2026, St.Tropez gained share of searches among self-tan brands in Australia, from 6.1% to 7.3%. - Tan-Luxe’s share of searches among self-tan brands in Australia has lost ground for 3 months in a row, from 1.4% to 0.83% in September 2026. ## Month by month | Month | St.Tropez estimated searches | St.Tropez Share of Search | St.Tropez rank | Tan-Luxe estimated searches | Tan-Luxe Share of Search | Tan-Luxe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5K | 9.1% | 5 | 720 | 1.3% | 8 | | Nov 2025 | 3.4K | 5.8% | 5 | 590 | 1% | 8 | | Dec 2025 | 4.1K | 7.9% | 5 | 590 | 1.1% | 8 | | Jan 2026 | 2.8K | 7.3% | 5 | 590 | 1.5% | 7 | | Feb 2026 | 2.3K | 5.9% | 5 | 390 | 1% | 8 | | Mar 2026 | 2.2K | 5.7% | 5 | 390 | 1% | 8 | | Apr 2026 | 2.2K | 5.6% | 5 | 320 | 0.8% | 8 | | May 2026 | 3.3K | 7.7% | 5 | 390 | 0.91% | 8 | | Jun 2026 | 2.8K | 6.5% | 5 | 590 | 1.4% | 7 | | Jul 2026 | 2.8K | 6.3% | 5 | 480 | 1.1% | 8 | | Aug 2026 | 3.4K | 6.1% | 5 | 480 | 0.87% | 8 | | Sep 2026 | 4.2K | 7.3% | 5 | 480 | 0.83% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using St.Tropez’s and Tan-Luxe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **St.Tropez**: Measured on the search terms “st tropez self tan” and “st tropez tan”, summed into one figure. - **Tan-Luxe**: Measured on the search term “tan luxe”. - [St.Tropez profile](/demand/au/brands/st-tropez) - [Tan-Luxe profile](/demand/au/brands/tan-luxe) - [All self-tan brands in Australia](/demand/au/categories/au-self-tan-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is St.Tropez or Tan-Luxe more popular in search? In September 2026, St.Tropez had more branded searches than Tan-Luxe among self-tan brands in Australia. St.Tropez had about 4,190 branded searches, while Tan-Luxe had 480. St.Tropez made up 7.3% of all self-tan brand searches we track, and Tan-Luxe accounted for 0.83%. ## Cite this page Brandwave. "St.Tropez vs Tan-Luxe: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/st-tropez-vs-tan-luxe This page is also available as HTML at https://gobrandwave.com/demand/au/compare/st-tropez-vs-tan-luxe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.