--- title: "St. Agni vs Viktoria & Woods: Which is searched more in Australia?" description: "Is St. Agni or Viktoria & Woods more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Designer fashion labels set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/st-agni-vs-viktoria-and-woods" publisher: "Brandwave" --- # St. Agni vs Viktoria & Woods: Which is searched more in Australia? Is St. Agni or Viktoria & Woods more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Designer fashion labels set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: St. Agni and Viktoria & Woods - **Competitive set**: Designer fashion labels - **Market**: Australia - **Month measured**: Sep 2026 - **St. Agni Share of Search**: 5.4% - **Viktoria & Woods Share of Search**: 3.6% ## Is St. Agni or Viktoria & Woods more popular in search? - In September 2026, St. Agni had more branded searches than Viktoria & Woods among designer fashion labels in Australia. St. Agni had about 33,100 branded searches, while Viktoria & Woods had 22,200. St. Agni made up 5.4% of all designer fashion label searches we track, and Viktoria & Woods accounted for 3.6%. - St. Agni was ahead of Viktoria & Woods in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, St. Agni’s share of searches among designer fashion labels in Australia moved from 4.9% to 5.4%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, Viktoria & Woods’ share of searches among designer fashion labels in Australia moved from 4.1% to 3.6%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top designer fashion labels in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, St. Agni was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Viktoria & Woods did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aje | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Camilla and Marc | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Christopher Esber | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Camilla | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Zimmermann | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Rebecca Vallance | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Shona Joy | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Alémais | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | St. Agni | 9th | 2 of 3 | 1 of 2 | 3 of 5 | | Bec + Bridge | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Sir the Label | 11th | 1 of 3 | 1 of 2 | 2 of 5 | | Scanlan Theodore | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | Viktoria & Woods | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Faithfull the Brand | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sass & Bide | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about designer fashion labels - Asked ChatGPT "Which Australian designer fashion label should I shop?": 1. Aje, 2. Bec + Bridge, 3. Camilla and Marc, 4. Camilla, 5. Christopher Esber, 6. St. Agni - Asked ChatGPT "What are the best Australian fashion labels?": 1. Aje, 2. Camilla and Marc, 3. Camilla, 4. Christopher Esber, 5. St. Agni, 6. Scanlan Theodore, 7. Zimmermann, 8. Sir the Label, 9. Alémais - Asked ChatGPT "Which Australian label is best for a wedding guest dress?": 1. Aje, 2. Shona Joy, 3. Rebecca Vallance, 4. Alémais, 5. Zimmermann - Searched Google, AI Overview "designer dresses": 1. Aje, 2. Rebecca Vallance, 3. Shona Joy - Searched Google, AI Overview "australian designer brands": 1. Zimmermann, 2. Christopher Esber, 3. Aje, 4. Camilla and Marc, 5. Camilla, 6. Alémais, 7. Sir the Label, 8. St. Agni Not named in any answer: Viktoria & Woods, Faithfull the Brand and Sass & Bide. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia designer fashion labels in September 2026? - In September 2026, Alémais overtook St. Agni and 2 others to rank 7th among designer fashion labels in Australia, with 5.4% of the searches. - In September 2026, St. Agni lost share of searches among designer fashion labels in Australia, from 6.6% to 5.4%. - In September 2026, Viktoria & Woods lost share of searches among designer fashion labels in Australia, from 4.4% to 3.6%. ## Month by month | Month | St. Agni estimated searches | St. Agni Share of Search | St. Agni rank | Viktoria & Woods estimated searches | Viktoria & Woods Share of Search | Viktoria & Woods rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 4.9% | 9 | 27.1K | 4.1% | 11 | | Nov 2025 | 40.5K | 4.9% | 8 | 33.1K | 4% | 11 | | Dec 2025 | 33.1K | 5.5% | 7 | 27.1K | 4.5% | 10 | | Jan 2026 | 33.1K | 5.3% | 9 | 27.1K | 4.4% | 12 | | Feb 2026 | 33.1K | 5.8% | 7 | 27.1K | 4.8% | 10 | | Mar 2026 | 33.1K | 5.6% | 8 | 27.1K | 4.6% | 10 | | Apr 2026 | 40.5K | 7.1% | 5 | 27.1K | 4.7% | 10 | | May 2026 | 40.5K | 7% | 5 | 27.1K | 4.7% | 10 | | Jun 2026 | 33.1K | 5.9% | 7 | 22.2K | 4% | 10 | | Jul 2026 | 33.1K | 6.4% | 7 | 27.1K | 5.2% | 10 | | Aug 2026 | 40.5K | 6.6% | 6 | 27.1K | 4.4% | 11 | | Sep 2026 | 33.1K | 5.4% | 10 | 22.2K | 3.6% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using St. Agni’s and Viktoria & Woods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **St. Agni**: Measured on the search term “st agni”. - **Viktoria & Woods**: Measured on the search term “viktoria and woods”. - [St. Agni profile](/demand/au/brands/st-agni) - [Viktoria & Woods profile](/demand/au/brands/viktoria-and-woods) - [All designer fashion labels in Australia](/demand/au/categories/au-designer-fashion-labels): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is St. Agni or Viktoria & Woods more popular in search? In September 2026, St. Agni had more branded searches than Viktoria & Woods among designer fashion labels in Australia. St. Agni had about 33,100 branded searches, while Viktoria & Woods had 22,200. St. Agni made up 5.4% of all designer fashion label searches we track, and Viktoria & Woods accounted for 3.6%. ## Cite this page Brandwave. "St. Agni vs Viktoria & Woods: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/st-agni-vs-viktoria-and-woods This page is also available as HTML at https://gobrandwave.com/demand/au/compare/st-agni-vs-viktoria-and-woods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.