--- title: "Square vs Zeller: Which is searched more in Australia?" description: "Is Square or Zeller more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the EFTPOS providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/square-vs-zeller" publisher: "Brandwave" --- # Square vs Zeller: Which is searched more in Australia? Is Square or Zeller more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the EFTPOS providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Square and Zeller - **Competitive set**: EFTPOS providers - **Market**: Australia - **Month measured**: Sep 2026 - **Square Share of Search**: 15.6% - **Zeller Share of Search**: 35.2% ## Is Square or Zeller more popular in search? - In September 2026, Zeller had more branded searches than Square among EFTPOS providers in Australia. Zeller had about 18,700 branded searches, while Square had 8,300. Zeller made up 35.2% of all EFTPOS provider searches we track, and Square accounted for 15.6%. - Zeller was ahead of Square in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Square’s share of searches among EFTPOS providers in Australia moved from 13.6% to 15.6%, and its estimated monthly branded searches moved from 6K to 8.3K. - Across the 12 months ending September 2026, Zeller’s share of searches among EFTPOS providers in Australia moved from 34.3% to 35.2%, and its estimated monthly branded searches moved from 15.1K to 18.7K. ## Top EFTPOS providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zeller appeared in all five answers. Square was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zeller was listed before Square in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zeller | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | CommBank | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Square | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tyro | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Smartpay | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about EFTPOS providers - Asked ChatGPT "Which EFTPOS provider should my business use in Australia?": 1. Square, 2. Zeller, 3. Tyro - Asked ChatGPT "What are the best EFTPOS machines for small businesses in Australia?": 1. Zeller, 2. Square, 3. CommBank, 4. Tyro - Asked ChatGPT "What's the cheapest EFTPOS provider in Australia for a cafe?": 1. CommBank, 2. Zeller, 3. Tyro - Searched Google, AI Overview "eftpos machine": 1. Square, 2. Zeller, 3. CommBank, 4. Tyro - Searched Google, AI Overview "eftpos terminal": 1. CommBank, 2. Zeller Not named in any answer: Smartpay. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia EFTPOS providers in September 2026? - In September 2026, Zeller gained share of searches among EFTPOS providers in Australia, from 34.7% to 35.2%. - Estimated monthly branded searches for Square in Australia rose 38.3% over 12 measured months, from 6K to 8.3K in September 2026. ## Month by month | Month | Square estimated searches | Square Share of Search | Square rank | Zeller estimated searches | Zeller Share of Search | Zeller rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6K | 13.6% | 3 | 15.1K | 34.3% | 2 | | Nov 2025 | 6K | 13.8% | 3 | 15.1K | 34.7% | 2 | | Dec 2025 | 4.2K | 13% | 3 | 10.2K | 31.4% | 2 | | Jan 2026 | 5.5K | 14.8% | 3 | 12.4K | 33.4% | 2 | | Feb 2026 | 4.9K | 12.3% | 3 | 12.4K | 31.1% | 2 | | Mar 2026 | 6K | 13.6% | 3 | 15.2K | 34.5% | 2 | | Apr 2026 | 5.4K | 15% | 3 | 12.4K | 34.4% | 2 | | May 2026 | 6.3K | 15.6% | 3 | 12.4K | 30.8% | 2 | | Jun 2026 | 7.6K | 18.2% | 3 | 12.5K | 29.9% | 2 | | Jul 2026 | 7.9K | 18.7% | 3 | 12.4K | 29.3% | 2 | | Aug 2026 | 6.7K | 15.3% | 3 | 15.2K | 34.7% | 2 | | Sep 2026 | 8.3K | 15.6% | 3 | 18.7K | 35.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Square’s and Zeller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Square**: Measured on the search terms “square eftpos” and “square pos”, summed into one figure. - **Zeller**: Measured on the search terms “zeller” and “zeller eftpos”, summed into one figure. - [Square profile](/demand/au/brands/square) - [Zeller profile](/demand/au/brands/zeller) - [All EFTPOS providers in Australia](/demand/au/categories/au-eftpos-providers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Square or Zeller more popular in search? In September 2026, Zeller had more branded searches than Square among EFTPOS providers in Australia. Zeller had about 18,700 branded searches, while Square had 8,300. Zeller made up 35.2% of all EFTPOS provider searches we track, and Square accounted for 15.6%. ## Cite this page Brandwave. "Square vs Zeller: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/square-vs-zeller This page is also available as HTML at https://gobrandwave.com/demand/au/compare/square-vs-zeller. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.