--- title: "Square Appointments vs Timely: Which is searched more in Australia?" description: "Is Square Appointments or Timely more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salon booking software set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/square-appointments-vs-timely-salon" publisher: "Brandwave" --- # Square Appointments vs Timely: Which is searched more in Australia? Is Square Appointments or Timely more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salon booking software set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Square Appointments and Timely - **Competitive set**: Salon booking software - **Market**: Australia - **Month measured**: Sep 2026 - **Square Appointments Share of Search**: 5.1% - **Timely Share of Search**: 0.03% ## Is Square Appointments or Timely more popular in search? - In September 2026, Square Appointments had more branded searches than Timely among salon booking software in Australia. Square Appointments had about 1,900 branded searches, while Timely had 10. Square Appointments made up 5.1% of all salon booking software searches we track, and Timely accounted for 0.03%. - Square Appointments was ahead of Timely in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Square Appointments’ share of searches among salon booking software in Australia moved from 6.1% to 5.1%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 12 months ending September 2026, Timely’s share of searches among salon booking software in Australia moved from 0.08% to 0.03%, and its estimated monthly branded searches moved from 30 to 10. ## Top salon booking software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Square Appointments was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Timely was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Square Appointments and Timely were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fresha | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Square Appointments | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Timely | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Simple Salon | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Phorest | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Kitomba | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Vagaro | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Shortcuts | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about salon booking software - Asked ChatGPT "What's the best salon booking software in Australia?": 1. Fresha, 2. Timely, 3. Kitomba, 4. Phorest, 5. Square Appointments - Asked ChatGPT "Which booking app is best for a small hair salon?": 1. Fresha, 2. Timely, 3. Square Appointments - Asked ChatGPT "What software should a beauty salon use for bookings and payments?": 1. Fresha, 2. Square Appointments, 3. Timely, 4. Kitomba - Searched Google, AI Overview "salon software": 1. Fresha, 2. Simple Salon, 3. Phorest - Searched Google, AI Overview "hair salon software": 1. Square Appointments, 2. Simple Salon, 3. Phorest, 4. Vagaro Not named in any answer: Shortcuts. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia salon booking software in September 2026? - Estimated monthly branded searches for Timely in Australia fell 66.7% over 12 measured months, from 30 to 10 in September 2026. - Estimated monthly branded searches for Square Appointments in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | Square Appointments estimated searches | Square Appointments Share of Search | Square Appointments rank | Timely estimated searches | Timely Share of Search | Timely rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 6.1% | 4 | 30 | 0.08% | 8 | | Nov 2025 | 2.4K | 6.2% | 4 | 20 | 0.05% | 8 | | Dec 2025 | 1.6K | 4.4% | 4 | 10 | 0.03% | 8 | | Jan 2026 | 2.4K | 6.1% | 4 | 10 | 0.03% | 8 | | Feb 2026 | 2.4K | 6.3% | 4 | 30 | 0.08% | 8 | | Mar 2026 | 2.4K | 5.9% | 4 | 20 | 0.05% | 8 | | Apr 2026 | 2.4K | 6.3% | 4 | 20 | 0.05% | 8 | | May 2026 | 2.4K | 6.1% | 4 | 50 | 0.13% | 8 | | Jun 2026 | 1.9K | 5% | 4 | 40 | 0.11% | 8 | | Jul 2026 | 1.9K | 5.1% | 4 | 10 | 0.03% | 8 | | Aug 2026 | 1.9K | 5.1% | 4 | 20 | 0.05% | 8 | | Sep 2026 | 1.9K | 5.1% | 4 | 10 | 0.03% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Square Appointments’ and Timely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Square Appointments**: Measured on the search term “square appointments”. - **Timely**: Measured on the search term “timely salon software”. - [Square Appointments profile](/demand/au/brands/square-appointments) - [Timely profile](/demand/au/brands/timely-salon) - [All salon booking software in Australia](/demand/au/categories/au-salon-booking-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Square Appointments or Timely more popular in search? In September 2026, Square Appointments had more branded searches than Timely among salon booking software in Australia. Square Appointments had about 1,900 branded searches, while Timely had 10. Square Appointments made up 5.1% of all salon booking software searches we track, and Timely accounted for 0.03%. ## Cite this page Brandwave. "Square Appointments vs Timely: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/square-appointments-vs-timely-salon This page is also available as HTML at https://gobrandwave.com/demand/au/compare/square-appointments-vs-timely-salon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.