--- title: "Spotlight vs The Blind Factory: Which is searched more in Australia?" description: "Is Spotlight or The Blind Factory more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blinds retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/spotlight-vs-the-blind-factory" publisher: "Brandwave" --- # Spotlight vs The Blind Factory: Which is searched more in Australia? Is Spotlight or The Blind Factory more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blinds retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Spotlight and The Blind Factory - **Competitive set**: Blinds retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Spotlight Share of Search**: 22.9% - **The Blind Factory Share of Search**: 3% ## Is Spotlight or The Blind Factory more popular in search? - In September 2026, Spotlight had more branded searches than The Blind Factory among blinds retailers in Australia. Spotlight had about 12,100 branded searches, while The Blind Factory had 1,600. Spotlight made up 22.9% of all blinds retailer searches we track, and The Blind Factory accounted for 3%. - Spotlight was ahead of The Blind Factory in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Spotlight’s share of searches among blinds retailers in Australia held steady at 22.9%, and its estimated monthly branded searches moved from 14.8K to 12.1K. - Across the 12 months ending September 2026, The Blind Factory’s share of searches among blinds retailers in Australia moved from 2.5% to 3%, and its estimated monthly branded searches held steady at 1.6K. ## Top blinds retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Spotlight was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. The Blind Factory was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Spotlight was listed before The Blind Factory in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spotlight | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Blinds Online | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | IKEA | 2nd | 0 of 3 | 1 of 1 | 1 of 4 | | Luxaflex | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Wynstan | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bunnings | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | The Blind Factory | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Blinds by Peter Meyer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about blinds retailers - Asked ChatGPT "Where's the best place to buy blinds in Australia?": 1. Blinds Online, 2. Spotlight, 3. Luxaflex - Asked ChatGPT "Which company makes the best made to measure blinds?": 1. The Blind Factory - Asked ChatGPT "Who should I get to quote for blinds and shutters near me?": named none of the brands we track - Searched Google, AI Overview "blinds": 1. IKEA, 2. Spotlight Not named in any answer: Wynstan, Bunnings and Blinds by Peter Meyer. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia blinds retailers in September 2026? - In September 2026, Spotlight lost share of searches among blinds retailers in Australia, from 23.9% to 22.9%. ## Month by month | Month | Spotlight estimated searches | Spotlight Share of Search | Spotlight rank | The Blind Factory estimated searches | The Blind Factory Share of Search | The Blind Factory rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 22.9% | 2 | 1.6K | 2.5% | 7 | | Nov 2025 | 14.8K | 23.7% | 2 | 1.6K | 2.6% | 7 | | Dec 2025 | 12.1K | 23.1% | 2 | 1K | 1.9% | 7 | | Jan 2026 | 14.8K | 22.5% | 2 | 1.6K | 2.4% | 7 | | Feb 2026 | 9.9K | 20.1% | 2 | 1.3K | 2.6% | 7 | | Mar 2026 | 9.9K | 20.9% | 2 | 1.6K | 3.4% | 7 | | Apr 2026 | 12.1K | 23.3% | 2 | 1.6K | 3.1% | 7 | | May 2026 | 12.1K | 24% | 2 | 1.6K | 3.2% | 7 | | Jun 2026 | 12.1K | 23.6% | 2 | 1.6K | 3.1% | 7 | | Jul 2026 | 12.1K | 23.4% | 2 | 1.6K | 3.1% | 7 | | Aug 2026 | 12.1K | 23.9% | 2 | 1.3K | 2.6% | 7 | | Sep 2026 | 12.1K | 22.9% | 2 | 1.6K | 3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Spotlight’s and The Blind Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Spotlight**: Measured on the search term “spotlight blinds”. - **The Blind Factory**: Measured on the search term “the blind factory”. - [Spotlight profile](/demand/au/brands/spotlight) - [The Blind Factory profile](/demand/au/brands/the-blind-factory) - [All blinds retailers in Australia](/demand/au/categories/au-blinds-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Spotlight or The Blind Factory more popular in search? In September 2026, Spotlight had more branded searches than The Blind Factory among blinds retailers in Australia. Spotlight had about 12,100 branded searches, while The Blind Factory had 1,600. Spotlight made up 22.9% of all blinds retailer searches we track, and The Blind Factory accounted for 3%. ## Cite this page Brandwave. "Spotlight vs The Blind Factory: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/spotlight-vs-the-blind-factory This page is also available as HTML at https://gobrandwave.com/demand/au/compare/spotlight-vs-the-blind-factory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.