--- title: "Sour Patch Kids vs Starburst: Which is searched more in Australia?" description: "Is Sour Patch Kids or Starburst more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/sour-patch-kids-vs-starburst-candy" publisher: "Brandwave" --- # Sour Patch Kids vs Starburst: Which is searched more in Australia? Is Sour Patch Kids or Starburst more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sour Patch Kids and Starburst - **Competitive set**: Lolly brands - **Market**: Australia - **Month measured**: Sep 2026 - **Sour Patch Kids Share of Search**: 14.9% - **Starburst Share of Search**: 9.9% ## Is Sour Patch Kids or Starburst more popular in search? - In September 2026, Sour Patch Kids had more branded searches than Starburst among lolly brands in Australia. Sour Patch Kids had about 9,900 branded searches, while Starburst had 6,600. Sour Patch Kids made up 14.9% of all lolly brand searches we track, and Starburst accounted for 9.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Starburst took it in January 2026, Sour Patch Kids took it in February 2026. - Across the 12 months ending September 2026, Sour Patch Kids’ share of searches among lolly brands in Australia moved from 13.7% to 14.9%, and its estimated monthly branded searches moved from 8.1K to 9.9K. - Across the 12 months ending September 2026, Starburst’s share of searches among lolly brands in Australia moved from 13.7% to 9.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top lolly brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sour Patch Kids was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Starburst did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Skittles | 0 of 3 | 0 of 2 | 0 of 5 | | Darrell Lea | 2 of 3 | 0 of 2 | 2 of 5 | | Allens | 0 of 3 | 0 of 2 | 0 of 5 | | Sour Patch Kids | 1 of 3 | 1 of 2 | 2 of 5 | | Haribo | 0 of 3 | 0 of 2 | 0 of 5 | | Starburst | 0 of 3 | 0 of 2 | 0 of 5 | | The Natural Confectionery Co. | 1 of 3 | 1 of 2 | 2 of 5 | | Nerds | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lolly brands - Asked ChatGPT "Which lollies should I buy in Australia?": 1. Darrell Lea - Asked ChatGPT "What are the best lolly brands in Australia?": 1. The Natural Confectionery Co., 2. Darrell Lea - Asked ChatGPT "What are the best sour lollies?": 1. Sour Patch Kids - Searched Google, AI Overview "lollies": 1. The Natural Confectionery Co. - Searched Google, AI Overview "sour lollies": 1. Sour Patch Kids Not named in any answer: Skittles, Allens, Haribo, Starburst and Nerds. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia lolly brands in September 2026? - In September 2026, Haribo overtook Starburst to rank 5th among lolly brands in Australia, with 9.9% of the searches. - In September 2026, Sour Patch Kids gained share of searches among lolly brands in Australia, from 14% to 14.9%. - In September 2026, Starburst lost share of searches among lolly brands in Australia, from 11.5% to 9.9%. ## Month by month | Month | Sour Patch Kids estimated searches | Sour Patch Kids Share of Search | Sour Patch Kids rank | Starburst estimated searches | Starburst Share of Search | Starburst rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 13.7% | 3 | 8.1K | 13.7% | 4 | | Nov 2025 | 9.9K | 15.4% | 3 | 6.6K | 10.3% | 6 | | Dec 2025 | 8.1K | 15.1% | 3 | 5.4K | 10.1% | 5 | | Jan 2026 | 5.4K | 12.3% | 6 | 6.6K | 15.1% | 4 | | Feb 2026 | 6.6K | 14.8% | 4 | 5.4K | 12.1% | 5 | | Mar 2026 | 8.1K | 14% | 3 | 6.6K | 11.4% | 5 | | Apr 2026 | 8.1K | 15% | 3 | 5.4K | 10% | 6 | | May 2026 | 9.9K | 15.7% | 4 | 6.6K | 10.4% | 6 | | Jun 2026 | 9.9K | 17% | 3 | 6.6K | 11.3% | 6 | | Jul 2026 | 8.1K | 14% | 4 | 6.6K | 11.4% | 5 | | Aug 2026 | 9.9K | 14% | 4 | 8.1K | 11.5% | 5 | | Sep 2026 | 9.9K | 14.9% | 4 | 6.6K | 9.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Sour Patch Kids’ and Starburst’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sour Patch Kids**: Measured on the search term “sour patch kids”. - **Starburst**: Measured on the search term “starburst”. - [Sour Patch Kids profile](/demand/au/brands/sour-patch-kids) - [Starburst profile](/demand/au/brands/starburst-candy) - [All lolly brands in Australia](/demand/au/categories/au-lolly-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sour Patch Kids or Starburst more popular in search? In September 2026, Sour Patch Kids had more branded searches than Starburst among lolly brands in Australia. Sour Patch Kids had about 9,900 branded searches, while Starburst had 6,600. Sour Patch Kids made up 14.9% of all lolly brand searches we track, and Starburst accounted for 9.9%. ## Cite this page Brandwave. "Sour Patch Kids vs Starburst: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/sour-patch-kids-vs-starburst-candy This page is also available as HTML at https://gobrandwave.com/demand/au/compare/sour-patch-kids-vs-starburst-candy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.