--- title: "Sony vs TCL: Which is searched more in Australia?" description: "Is Sony or TCL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/sony-vs-tcl" publisher: "Brandwave" --- # Sony vs TCL: Which is searched more in Australia? Is Sony or TCL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sony and TCL - **Competitive set**: TV brands - **Market**: Australia - **Month measured**: Sep 2026 - **Sony Share of Search**: 7% - **TCL Share of Search**: 10.4% ## Is Sony or TCL more popular in search? - In September 2026, TCL had more branded searches than Sony among TV brands in Australia. TCL had about 9,900 branded searches, while Sony had 6,600. TCL made up 10.4% of all TV brand searches we track, and Sony accounted for 7%. - TCL was ahead of Sony in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sony’s share of searches among TV brands in Australia moved from 7.4% to 7%, and its estimated monthly branded searches held steady at 6.6K. - Across the 12 months ending September 2026, TCL’s share of searches among TV brands in Australia moved from 11.2% to 10.4%, and its estimated monthly branded searches held steady at 9.9K. ## Top TV brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TCL was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sony was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sony and TCL were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | LG | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | TCL | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Hisense | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Sony | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Kogan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FFALCON | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Panasonic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about TV brands - Asked ChatGPT "What's the best TV brand in Australia?": 1. Samsung, 2. LG, 3. Sony, 4. TCL, 5. Hisense - Asked ChatGPT "Which TV should I buy for the money?": 1. TCL, 2. Hisense, 3. LG - Asked ChatGPT "Which TV is best for watching sport?": 1. Samsung, 2. Hisense, 3. LG, 4. TCL - Searched Google, AI Overview "tv": 1. Samsung, 2. LG - Searched Google, AI Overview "best tv": 1. Samsung, 2. LG, 3. Sony, 4. TCL Not named in any answer: Kogan, FFALCON, Panasonic and Philips. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia TV brands in September 2026? - In September 2026, TCL lost share of searches among TV brands in Australia, from 11.9% to 10.4%. - In September 2026, Sony lost share of searches among TV brands in Australia, from 8% to 7%. ## Month by month | Month | Sony estimated searches | Sony Share of Search | Sony rank | TCL estimated searches | TCL Share of Search | TCL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 7.4% | 7 | 9.9K | 11.2% | 5 | | Nov 2025 | 8.1K | 7% | 6 | 12.1K | 10.4% | 5 | | Dec 2025 | 6.6K | 6.8% | 6 | 12.1K | 12.4% | 5 | | Jan 2026 | 6.6K | 7.1% | 6 | 12.1K | 13% | 5 | | Feb 2026 | 5.4K | 7.3% | 6 | 9.9K | 13.5% | 4 | | Mar 2026 | 6.6K | 8.2% | 6 | 9.9K | 12.4% | 5 | | Apr 2026 | 6.6K | 8.2% | 6 | 9.9K | 12.3% | 5 | | May 2026 | 6.6K | 8.3% | 6 | 9.9K | 12.4% | 5 | | Jun 2026 | 8.1K | 8.3% | 6 | 12.1K | 12.5% | 5 | | Jul 2026 | 6.6K | 7.4% | 6 | 12.1K | 13.5% | 4 | | Aug 2026 | 6.6K | 8% | 6 | 9.9K | 11.9% | 5 | | Sep 2026 | 6.6K | 7% | 6 | 9.9K | 10.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Sony’s and TCL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sony**: Measured on the search term “sony tv”. - **TCL**: Measured on the search term “tcl tv”. - [Sony profile](/demand/au/brands/sony) - [TCL profile](/demand/au/brands/tcl) - [All TV brands in Australia](/demand/au/categories/au-tv-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sony or TCL more popular in search? In September 2026, TCL had more branded searches than Sony among TV brands in Australia. TCL had about 9,900 branded searches, while Sony had 6,600. TCL made up 10.4% of all TV brand searches we track, and Sony accounted for 7%. ## Cite this page Brandwave. "Sony vs TCL: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/sony-vs-tcl This page is also available as HTML at https://gobrandwave.com/demand/au/compare/sony-vs-tcl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.