--- title: "So Good vs Vitasoy: Which is searched more in Australia?" description: "Is So Good or Vitasoy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant milk brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/so-good-vs-vitasoy" publisher: "Brandwave" --- # So Good vs Vitasoy: Which is searched more in Australia? Is So Good or Vitasoy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant milk brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: So Good and Vitasoy - **Competitive set**: Plant milk brands - **Market**: Australia - **Month measured**: Sep 2026 - **So Good Share of Search**: 1.1% - **Vitasoy Share of Search**: 5.5% ## Is So Good or Vitasoy more popular in search? - In September 2026, Vitasoy had more branded searches than So Good among plant milk brands in Australia. Vitasoy had about 2,400 branded searches, while So Good had 480. Vitasoy made up 5.5% of all plant milk brand searches we track, and So Good accounted for 1.1%. - Vitasoy was ahead of So Good in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, So Good’s share of searches among plant milk brands in Australia moved from 0.73% to 1.1%, and its estimated monthly branded searches moved from 320 to 480. - Across the 12 months ending September 2026, Vitasoy’s share of searches among plant milk brands in Australia held steady at 5.5%, and its estimated monthly branded searches held steady at 2.4K. ## Top plant milk brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, So Good and Vitasoy were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. So Good was listed before Vitasoy in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | So Good | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Vitasoy | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Bonsoy | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Oatly | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Milklab | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about plant milk brands - Asked ChatGPT "What's the best oat milk brand in Australia?": 1. Vitasoy, 2. So Good, 3. Oatly - Asked ChatGPT "Which plant milk is best for coffee?": named none of the brands we track - Asked ChatGPT "Which soy or almond milk brand tastes best?": 1. Bonsoy, 2. So Good, 3. Vitasoy - Searched Google, AI Overview "plant milk": 1. So Good, 2. Vitasoy Not named in any answer: Milklab. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia plant milk brands in September 2026? - Estimated monthly branded searches for So Good in Australia rose 50% over 12 measured months, from 320 to 480 in September 2026. ## Month by month | Month | So Good estimated searches | So Good Share of Search | So Good rank | Vitasoy estimated searches | Vitasoy Share of Search | Vitasoy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 0.73% | 5 | 2.4K | 5.5% | 4 | | Nov 2025 | 390 | 0.87% | 5 | 2.4K | 5.3% | 4 | | Dec 2025 | 260 | 0.7% | 5 | 1.6K | 4.3% | 4 | | Jan 2026 | 320 | 0.86% | 5 | 2.4K | 6.5% | 4 | | Feb 2026 | 320 | 0.75% | 5 | 1.9K | 4.5% | 4 | | Mar 2026 | 320 | 0.7% | 5 | 2.4K | 5.3% | 4 | | Apr 2026 | 320 | 0.72% | 5 | 2.4K | 5.4% | 4 | | May 2026 | 390 | 0.87% | 5 | 2.4K | 5.3% | 4 | | Jun 2026 | 390 | 1% | 5 | 2.4K | 6.3% | 4 | | Jul 2026 | 320 | 0.71% | 5 | 2.4K | 5.4% | 4 | | Aug 2026 | 390 | 0.87% | 5 | 2.4K | 5.3% | 4 | | Sep 2026 | 480 | 1.1% | 5 | 2.4K | 5.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using So Good’s and Vitasoy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **So Good**: Measured on the search term “so good milk”. - **Vitasoy**: Measured on the search term “vitasoy”. - [So Good profile](/demand/au/brands/so-good) - [Vitasoy profile](/demand/au/brands/vitasoy) - [All plant milk brands in Australia](/demand/au/categories/au-plant-milk-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is So Good or Vitasoy more popular in search? In September 2026, Vitasoy had more branded searches than So Good among plant milk brands in Australia. Vitasoy had about 2,400 branded searches, while So Good had 480. Vitasoy made up 5.5% of all plant milk brand searches we track, and So Good accounted for 1.1%. ## Cite this page Brandwave. "So Good vs Vitasoy: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/so-good-vs-vitasoy This page is also available as HTML at https://gobrandwave.com/demand/au/compare/so-good-vs-vitasoy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.