--- title: "Slater and Gordon vs Turner Freeman Lawyers: Which is searched more in Australia?" description: "Is Slater and Gordon or Turner Freeman Lawyers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personal injury lawyers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/slater-and-gordon-au-vs-turner-freeman" publisher: "Brandwave" --- # Slater and Gordon vs Turner Freeman Lawyers: Which is searched more in Australia? Is Slater and Gordon or Turner Freeman Lawyers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personal injury lawyers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Slater and Gordon and Turner Freeman Lawyers - **Competitive set**: Personal injury lawyers - **Market**: Australia - **Month measured**: Sep 2026 - **Slater and Gordon Share of Search**: 25.4% - **Turner Freeman Lawyers Share of Search**: 11.3% ## Is Slater and Gordon or Turner Freeman Lawyers more popular in search? - In September 2026, Slater and Gordon had more branded searches than Turner Freeman Lawyers among personal injury lawyers in Australia. Slater and Gordon had about 9,900 branded searches, while Turner Freeman Lawyers had 4,400. Slater and Gordon made up 25.4% of all personal injury lawyer searches we track, and Turner Freeman Lawyers accounted for 11.3%. - Slater and Gordon was ahead of Turner Freeman Lawyers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Slater and Gordon’s share of searches among personal injury lawyers in Australia moved from 26.6% to 25.4%, and its estimated monthly branded searches held steady at 9.9K. - Across the 12 months ending September 2026, Turner Freeman Lawyers’ share of searches among personal injury lawyers in Australia moved from 11.8% to 11.3%, and its estimated monthly branded searches held steady at 4.4K. ## Top personal injury lawyers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Slater and Gordon and Turner Freeman Lawyers were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Slater and Gordon was listed before Turner Freeman Lawyers in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maurice Blackburn | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Slater and Gordon | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Shine Lawyers | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Turner Freeman Lawyers | 4th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about personal injury lawyers - Asked ChatGPT "What's the best personal injury law firm in Australia?": 1. Maurice Blackburn, 2. Slater and Gordon, 3. Shine Lawyers - Asked ChatGPT "Which Australian law firm is best for a compensation claim?": 1. Turner Freeman Lawyers - Asked ChatGPT "What are the biggest personal injury law firms in Australia?": 1. Maurice Blackburn, 2. Slater and Gordon, 3. Shine Lawyers, 4. Turner Freeman Lawyers - Searched Google, AI Overview "personal injury lawyers": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia personal injury lawyers in September 2026? - In September 2026, Turner Freeman Lawyers gained share of searches among personal injury lawyers in Australia, from 10.7% to 11.3%. - In September 2026, Slater and Gordon lost share of searches among personal injury lawyers in Australia, from 29.4% to 25.4%. ## Month by month | Month | Slater and Gordon estimated searches | Slater and Gordon Share of Search | Slater and Gordon rank | Turner Freeman Lawyers estimated searches | Turner Freeman Lawyers Share of Search | Turner Freeman Lawyers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 26.6% | 2 | 4.4K | 11.8% | 4 | | Nov 2025 | 9.9K | 28.7% | 2 | 4.4K | 12.8% | 4 | | Dec 2025 | 8.1K | 24% | 3 | 3.6K | 10.7% | 4 | | Jan 2026 | 8.1K | 21.8% | 3 | 4.4K | 11.8% | 4 | | Feb 2026 | 9.9K | 25.7% | 3 | 4.4K | 11.4% | 4 | | Mar 2026 | 14.8K | 29.3% | 2 | 5.4K | 10.7% | 4 | | Apr 2026 | 9.9K | 25.9% | 2 | 5.4K | 14.1% | 4 | | May 2026 | 9.9K | 23.5% | 3 | 5.4K | 12.8% | 4 | | Jun 2026 | 9.9K | 28.7% | 2 | 4.4K | 12.8% | 4 | | Jul 2026 | 9.9K | 27.7% | 2 | 4.4K | 12.3% | 4 | | Aug 2026 | 12.1K | 29.4% | 2 | 4.4K | 10.7% | 4 | | Sep 2026 | 9.9K | 25.4% | 2 | 4.4K | 11.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Slater and Gordon’s and Turner Freeman Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Slater and Gordon**: Measured on the search term “slater and gordon”. - **Turner Freeman Lawyers**: Measured on the search term “turner freeman”. - [Slater and Gordon profile](/demand/au/brands/slater-and-gordon-au) - [Turner Freeman Lawyers profile](/demand/au/brands/turner-freeman) - [All personal injury lawyers in Australia](/demand/au/categories/au-personal-injury-lawyers): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Slater and Gordon or Turner Freeman Lawyers more popular in search? In September 2026, Slater and Gordon had more branded searches than Turner Freeman Lawyers among personal injury lawyers in Australia. Slater and Gordon had about 9,900 branded searches, while Turner Freeman Lawyers had 4,400. Slater and Gordon made up 25.4% of all personal injury lawyer searches we track, and Turner Freeman Lawyers accounted for 11.3%. ## Cite this page Brandwave. "Slater and Gordon vs Turner Freeman Lawyers: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/slater-and-gordon-au-vs-turner-freeman This page is also available as HTML at https://gobrandwave.com/demand/au/compare/slater-and-gordon-au-vs-turner-freeman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.