--- title: "Skyscanner vs Trip.com: Which is searched more in Australia?" description: "Is Skyscanner or Trip.com more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online travel agencies set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/skyscanner-vs-trip-com" publisher: "Brandwave" --- # Skyscanner vs Trip.com: Which is searched more in Australia? Is Skyscanner or Trip.com more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online travel agencies set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Skyscanner and Trip.com - **Competitive set**: Online travel agencies - **Market**: Australia - **Month measured**: Sep 2026 - **Skyscanner Share of Search**: 37.6% - **Trip.com Share of Search**: 1.2% ## Is Skyscanner or Trip.com more popular in search? - In September 2026, Skyscanner had more branded searches than Trip.com among online travel agencies in Australia. Skyscanner had about 1.2 million branded searches, while Trip.com had 40,500. Skyscanner made up 37.6% of all online travel agency searches we track, and Trip.com accounted for 1.2%. - Skyscanner was ahead of Trip.com in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Skyscanner’s share of searches among online travel agencies in Australia moved from 35.3% to 37.6%, and its estimated monthly branded searches held steady at 1.2M. - Across the 12 months ending September 2026, Trip.com’s share of searches among online travel agencies in Australia moved from 0.64% to 1.2%, and its estimated monthly branded searches moved from 22.2K to 40.5K. ## Top online travel agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Skyscanner was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Trip.com was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Skyscanner was listed before Trip.com in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Skyscanner | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Expedia | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Webjet | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Flight Centre | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Booking.com | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Luxury Escapes | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Agoda | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Trip.com | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about online travel agencies - Asked ChatGPT "Where should I book flights and hotels in Australia?": 1. Skyscanner, 2. Booking.com, 3. Agoda, 4. Expedia - Asked ChatGPT "What are the best travel booking sites in Australia?": 1. Skyscanner, 2. Booking.com, 3. Expedia, 4. Webjet, 5. Luxury Escapes, 6. Flight Centre, 7. Agoda, 8. Trip.com - Asked ChatGPT "What's the best site in Australia for booking a holiday package?": 1. Luxury Escapes, 2. Expedia, 3. Webjet, 4. Flight Centre - Searched Google, AI Overview "travel agency": named none of the brands we track - Searched Google, AI Overview "holiday packages": 1. Flight Centre, 2. Webjet Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia online travel agencies in September 2026? - Estimated monthly branded searches for Trip.com in Australia rose 82.4% over 12 measured months, from 22.2K to 40.5K in September 2026. ## Month by month | Month | Skyscanner estimated searches | Skyscanner Share of Search | Skyscanner rank | Trip.com estimated searches | Trip.com Share of Search | Trip.com rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 35.3% | 1 | 22.2K | 0.64% | 8 | | Nov 2025 | 1.2M | 37.2% | 1 | 22.2K | 0.68% | 8 | | Dec 2025 | 1.2M | 41.2% | 1 | 22.2K | 0.75% | 8 | | Jan 2026 | 1.5M | 38.8% | 1 | 22.2K | 0.57% | 8 | | Feb 2026 | 1.2M | 38.1% | 1 | 18.1K | 0.57% | 8 | | Mar 2026 | 1.5M | 42.1% | 1 | 27.1K | 0.76% | 8 | | Apr 2026 | 1.2M | 41.2% | 1 | 22.2K | 0.75% | 8 | | May 2026 | 1.2M | 38% | 1 | 27.1K | 0.85% | 8 | | Jun 2026 | 1.2M | 38% | 1 | 27.1K | 0.85% | 8 | | Jul 2026 | 1.2M | 38% | 1 | 27.1K | 0.85% | 8 | | Aug 2026 | 1.2M | 37.7% | 1 | 33.1K | 1% | 8 | | Sep 2026 | 1.2M | 37.6% | 1 | 40.5K | 1.2% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Skyscanner’s and Trip.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Skyscanner**: Measured on the search term “skyscanner”. - **Trip.com**: Measured on the search term “trip.com”. - [Skyscanner profile](/demand/au/brands/skyscanner) - [Trip.com profile](/demand/au/brands/trip-com) - [All online travel agencies in Australia](/demand/au/categories/au-online-travel-agencies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Skyscanner or Trip.com more popular in search? In September 2026, Skyscanner had more branded searches than Trip.com among online travel agencies in Australia. Skyscanner had about 1.2 million branded searches, while Trip.com had 40,500. Skyscanner made up 37.6% of all online travel agency searches we track, and Trip.com accounted for 1.2%. ## Cite this page Brandwave. "Skyscanner vs Trip.com: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/skyscanner-vs-trip-com This page is also available as HTML at https://gobrandwave.com/demand/au/compare/skyscanner-vs-trip-com. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.