--- title: "Skittles vs The Natural Confectionery Co.: Which is searched more in Australia?" description: "Is Skittles or The Natural Confectionery Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/skittles-vs-the-natural-confectionery-co" publisher: "Brandwave" --- # Skittles vs The Natural Confectionery Co.: Which is searched more in Australia? Is Skittles or The Natural Confectionery Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Skittles and The Natural Confectionery Co. - **Competitive set**: Lolly brands - **Market**: Australia - **Month measured**: Sep 2026 - **Skittles Share of Search**: 22.3% - **The Natural Confectionery Co. Share of Search**: 7.8% ## Is Skittles or The Natural Confectionery Co. more popular in search? - In September 2026, Skittles had more branded searches than The Natural Confectionery Co. among lolly brands in Australia. Skittles had about 14,800 branded searches, while The Natural Confectionery Co. had 5,200. Skittles made up 22.3% of all lolly brand searches we track, and The Natural Confectionery Co. accounted for 7.8%. - Skittles was ahead of The Natural Confectionery Co. in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Skittles’ share of searches among lolly brands in Australia moved from 25% to 22.3%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, The Natural Confectionery Co.’s share of searches among lolly brands in Australia moved from 6.6% to 7.8%, and its estimated monthly branded searches moved from 3.9K to 5.2K. ## Top lolly brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Natural Confectionery Co. was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Skittles did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Skittles | 0 of 3 | 0 of 2 | 0 of 5 | | Darrell Lea | 2 of 3 | 0 of 2 | 2 of 5 | | Allens | 0 of 3 | 0 of 2 | 0 of 5 | | Sour Patch Kids | 1 of 3 | 1 of 2 | 2 of 5 | | Haribo | 0 of 3 | 0 of 2 | 0 of 5 | | Starburst | 0 of 3 | 0 of 2 | 0 of 5 | | The Natural Confectionery Co. | 1 of 3 | 1 of 2 | 2 of 5 | | Nerds | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lolly brands - Asked ChatGPT "Which lollies should I buy in Australia?": 1. Darrell Lea - Asked ChatGPT "What are the best lolly brands in Australia?": 1. The Natural Confectionery Co., 2. Darrell Lea - Asked ChatGPT "What are the best sour lollies?": 1. Sour Patch Kids - Searched Google, AI Overview "lollies": 1. The Natural Confectionery Co. - Searched Google, AI Overview "sour lollies": 1. Sour Patch Kids Not named in any answer: Skittles, Allens, Haribo, Starburst and Nerds. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia lolly brands in September 2026? - In September 2026, Skittles overtook Allens to become the leader among lolly brands in Australia, with 22.3% of the searches. - The Natural Confectionery Co.’s share of searches among lolly brands in Australia has gained ground for 3 months in a row, from 6.7% to 7.8% in September 2026. ## Month by month | Month | Skittles estimated searches | Skittles Share of Search | Skittles rank | The Natural Confectionery Co. estimated searches | The Natural Confectionery Co. Share of Search | The Natural Confectionery Co. rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 25% | 1 | 3.9K | 6.6% | 7 | | Nov 2025 | 14.8K | 23% | 2 | 3.4K | 5.3% | 7 | | Dec 2025 | 9.9K | 18.5% | 2 | 3.3K | 6.1% | 7 | | Jan 2026 | 8.1K | 18.5% | 2 | 2.6K | 6% | 7 | | Feb 2026 | 9.9K | 22.2% | 1 | 2.6K | 5.9% | 7 | | Mar 2026 | 12.1K | 20.9% | 2 | 3.3K | 5.7% | 7 | | Apr 2026 | 12.1K | 22.4% | 2 | 3.3K | 6.1% | 7 | | May 2026 | 14.8K | 23.4% | 1 | 4.2K | 6.6% | 7 | | Jun 2026 | 12.1K | 20.7% | 1 | 3.9K | 6.7% | 7 | | Jul 2026 | 12.1K | 20.9% | 1 | 3.9K | 6.7% | 7 | | Aug 2026 | 14.8K | 21% | 2 | 5.2K | 7.4% | 7 | | Sep 2026 | 14.8K | 22.3% | 1 | 5.2K | 7.8% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Skittles’ and The Natural Confectionery Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Skittles**: Measured on the search term “skittles”. - **The Natural Confectionery Co.**: Measured on the search terms “natural confectionery” and “the natural confectionery co”, summed into one figure. - [Skittles profile](/demand/au/brands/skittles) - [The Natural Confectionery Co. profile](/demand/au/brands/the-natural-confectionery-co) - [All lolly brands in Australia](/demand/au/categories/au-lolly-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Skittles or The Natural Confectionery Co. more popular in search? In September 2026, Skittles had more branded searches than The Natural Confectionery Co. among lolly brands in Australia. Skittles had about 14,800 branded searches, while The Natural Confectionery Co. had 5,200. Skittles made up 22.3% of all lolly brand searches we track, and The Natural Confectionery Co. accounted for 7.8%. ## Cite this page Brandwave. "Skittles vs The Natural Confectionery Co.: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/skittles-vs-the-natural-confectionery-co This page is also available as HTML at https://gobrandwave.com/demand/au/compare/skittles-vs-the-natural-confectionery-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.