--- title: "SKIN1004 vs Sulwhasoo: Which is searched more in Australia?" description: "Is SKIN1004 or Sulwhasoo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Korean skincare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/skin1004-vs-sulwhasoo" publisher: "Brandwave" --- # SKIN1004 vs Sulwhasoo: Which is searched more in Australia? Is SKIN1004 or Sulwhasoo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Korean skincare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SKIN1004 and Sulwhasoo - **Competitive set**: Korean skincare brands - **Market**: Australia - **Month measured**: Sep 2026 - **SKIN1004 Share of Search**: 3.6% - **Sulwhasoo Share of Search**: 3.6% ## Is SKIN1004 or Sulwhasoo more popular in search? - In September 2026, SKIN1004 and Sulwhasoo were level in searches among Korean skincare brands in Australia, with an estimated 5.4K branded searches each, at 3.6% of the total each. - The lead changed hands once in the 12 months ending September 2026: Sulwhasoo took it in March 2026. - Across the 12 months ending September 2026, SKIN1004’s share of searches among Korean skincare brands in Australia moved from 5.4% to 3.6%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, Sulwhasoo’s share of searches among Korean skincare brands in Australia moved from 5.4% to 3.6%, and its estimated monthly branded searches moved from 6.6K to 5.4K. ## Top Korean skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SKIN1004 appeared in all five answers. Sulwhasoo did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Beauty of Joseon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | COSRX | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | SKIN1004 | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Round Lab | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Anua | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Laneige | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Medicube | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Dr. Jart+ | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Innisfree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Torriden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sulwhasoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Some By Mi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Korean skincare brands - Asked ChatGPT "Which Korean skincare brand should I try?": 1. Beauty of Joseon, 2. Anua, 3. COSRX, 4. SKIN1004 - Asked ChatGPT "What are the best Korean skincare brands?": 1. Beauty of Joseon, 2. COSRX, 3. SKIN1004, 4. Round Lab, 5. Anua, 6. Laneige, 7. Medicube, 8. Dr. Jart+ - Asked ChatGPT "What's the best Korean sunscreen?": 1. Beauty of Joseon, 2. Round Lab, 3. SKIN1004 - Searched Google, AI Overview "korean skincare": 1. COSRX, 2. Beauty of Joseon, 3. SKIN1004, 4. Laneige, 5. Medicube, 6. Round Lab - Searched Google, AI Overview "k beauty": 1. COSRX, 2. Beauty of Joseon, 3. SKIN1004, 4. Medicube Not named in any answer: Innisfree, Torriden, Sulwhasoo and Some By Mi. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia Korean skincare brands in September 2026? - Estimated monthly branded searches for SKIN1004 in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. - Estimated monthly branded searches for Sulwhasoo in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Month by month | Month | SKIN1004 estimated searches | SKIN1004 Share of Search | SKIN1004 rank | Sulwhasoo estimated searches | Sulwhasoo Share of Search | Sulwhasoo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 5.4% | 7 | 6.6K | 5.4% | 8 | | Nov 2025 | 9.9K | 6.1% | 6 | 6.6K | 4.1% | 8 | | Dec 2025 | 6.6K | 4.9% | 7 | 5.4K | 4% | 8 | | Jan 2026 | 5.4K | 3.9% | 7 | 5.4K | 3.9% | 8 | | Feb 2026 | 4.4K | 4.1% | 7 | 4.4K | 4.1% | 8 | | Mar 2026 | 4.4K | 3.7% | 8 | 6.6K | 5.6% | 7 | | Apr 2026 | 5.4K | 4.2% | 8 | 6.6K | 5.2% | 7 | | May 2026 | 4.4K | 3% | 9 | 5.4K | 3.6% | 7 | | Jun 2026 | 4.4K | 3.1% | 9 | 5.4K | 3.8% | 7 | | Jul 2026 | 5.4K | 3.3% | 8 | 6.6K | 4% | 7 | | Aug 2026 | 5.4K | 3.3% | 8 | 5.4K | 3.3% | 9 | | Sep 2026 | 5.4K | 3.6% | 8 | 5.4K | 3.6% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using SKIN1004’s and Sulwhasoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SKIN1004**: Measured on the search term “skin1004”. - **Sulwhasoo**: Measured on the search term “sulwhasoo”. - [SKIN1004 profile](/demand/au/brands/skin1004) - [Sulwhasoo profile](/demand/au/brands/sulwhasoo) - [All Korean skincare brands in Australia](/demand/au/categories/au-korean-skincare-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SKIN1004 or Sulwhasoo more popular in search? In September 2026, SKIN1004 and Sulwhasoo were level in searches among Korean skincare brands in Australia, with an estimated 5.4K branded searches each, at 3.6% of the total each. ## Cite this page Brandwave. "SKIN1004 vs Sulwhasoo: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/skin1004-vs-sulwhasoo This page is also available as HTML at https://gobrandwave.com/demand/au/compare/skin1004-vs-sulwhasoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.