--- title: "Simpson vs Westinghouse: Which is searched more in Australia?" description: "Is Simpson or Westinghouse more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/simpson-appliances-vs-westinghouse" publisher: "Brandwave" --- # Simpson vs Westinghouse: Which is searched more in Australia? Is Simpson or Westinghouse more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Simpson and Westinghouse - **Competitive set**: Washing machine brands - **Market**: Australia - **Month measured**: Sep 2026 - **Simpson Share of Search**: 1.6% - **Westinghouse Share of Search**: 4.7% ## Is Simpson or Westinghouse more popular in search? - In September 2026, Westinghouse had more branded searches than Simpson among washing machine brands in Australia. Westinghouse had about 5,400 branded searches, while Simpson had 1,900. Westinghouse made up 4.7% of all washing machine brand searches we track, and Simpson accounted for 1.6%. - Westinghouse was ahead of Simpson in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Simpson’s share of searches among washing machine brands in Australia moved from 2.1% to 1.6%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 12 months ending September 2026, Westinghouse’s share of searches among washing machine brands in Australia held steady at 4.7%, and its estimated monthly branded searches held steady at 5.4K. ## Top washing machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Westinghouse was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Simpson did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Haier | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Westinghouse | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Fisher & Paykel | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Miele | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | ASKO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Speed Queen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CHiQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simpson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Esatto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about washing machine brands - Asked ChatGPT "What's the best washing machine brand in Australia?": 1. LG, 2. Bosch, 3. Miele, 4. Fisher & Paykel - Asked ChatGPT "Which front loader washing machine should I buy?": 1. Bosch, 2. LG, 3. Westinghouse, 4. Miele - Asked ChatGPT "Which washing machine is best for a family?": 1. Bosch, 2. Westinghouse, 3. Haier, 4. LG - Searched Google, AI Overview "best washing machine": 1. Miele, 2. Samsung, 3. Bosch, 4. Haier - Searched Google, AI Overview "front loader washing machine": 1. Haier, 2. Fisher & Paykel Not named in any answer: ASKO, Hisense, Speed Queen, Electrolux, CHiQ, Beko, Simpson and Esatto. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia washing machine brands in September 2026? - In September 2026, Speed Queen overtook Westinghouse to rank 9th among washing machine brands in Australia, with 4.7% of the searches. - Westinghouse’s share of searches among washing machine brands in Australia has lost ground for 3 months in a row, from 5.4% to 4.7% in September 2026. - Estimated monthly branded searches for Simpson in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | Simpson estimated searches | Simpson Share of Search | Simpson rank | Westinghouse estimated searches | Westinghouse Share of Search | Westinghouse rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 2.1% | 13 | 5.4K | 4.7% | 10 | | Nov 2025 | 2.4K | 1.9% | 14 | 6.6K | 5.3% | 9 | | Dec 2025 | 2.4K | 2.2% | 13 | 5.4K | 5% | 9 | | Jan 2026 | 2.4K | 2% | 14 | 4.4K | 3.7% | 10 | | Feb 2026 | 2.4K | 2.1% | 13 | 4.4K | 3.9% | 10 | | Mar 2026 | 2.4K | 1.8% | 14 | 5.4K | 4% | 10 | | Apr 2026 | 1.9K | 1.5% | 14 | 5.4K | 4.3% | 10 | | May 2026 | 2.4K | 1.8% | 14 | 6.6K | 4.9% | 9 | | Jun 2026 | 2.4K | 1.6% | 14 | 8.1K | 5.4% | 8 | | Jul 2026 | 2.4K | 1.9% | 14 | 6.6K | 5.1% | 9 | | Aug 2026 | 2.4K | 1.8% | 14 | 6.6K | 5% | 9 | | Sep 2026 | 1.9K | 1.6% | 14 | 5.4K | 4.7% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Simpson’s and Westinghouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Simpson**: Measured on the search term “simpson washing machine”. - **Westinghouse**: Measured on the search term “westinghouse washing machine”. - [Simpson profile](/demand/au/brands/simpson-appliances) - [Westinghouse profile](/demand/au/brands/westinghouse) - [All washing machine brands in Australia](/demand/au/categories/au-washing-machine-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Simpson or Westinghouse more popular in search? In September 2026, Westinghouse had more branded searches than Simpson among washing machine brands in Australia. Westinghouse had about 5,400 branded searches, while Simpson had 1,900. Westinghouse made up 4.7% of all washing machine brand searches we track, and Simpson accounted for 1.6%. ## Cite this page Brandwave. "Simpson vs Westinghouse: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/simpson-appliances-vs-westinghouse This page is also available as HTML at https://gobrandwave.com/demand/au/compare/simpson-appliances-vs-westinghouse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.