--- title: "Shine Lawyers vs Turner Freeman Lawyers: Which is searched more in Australia?" description: "Is Shine Lawyers or Turner Freeman Lawyers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personal injury lawyers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/shine-lawyers-vs-turner-freeman" publisher: "Brandwave" --- # Shine Lawyers vs Turner Freeman Lawyers: Which is searched more in Australia? Is Shine Lawyers or Turner Freeman Lawyers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personal injury lawyers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Shine Lawyers and Turner Freeman Lawyers - **Competitive set**: Personal injury lawyers - **Market**: Australia - **Month measured**: Sep 2026 - **Shine Lawyers Share of Search**: 16.9% - **Turner Freeman Lawyers Share of Search**: 11.3% ## Is Shine Lawyers or Turner Freeman Lawyers more popular in search? - In September 2026, Shine Lawyers had more branded searches than Turner Freeman Lawyers among personal injury lawyers in Australia. Shine Lawyers had about 6,600 branded searches, while Turner Freeman Lawyers had 4,400. Shine Lawyers made up 16.9% of all personal injury lawyer searches we track, and Turner Freeman Lawyers accounted for 11.3%. - Shine Lawyers was ahead of Turner Freeman Lawyers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Shine Lawyers’ share of searches among personal injury lawyers in Australia moved from 21.8% to 16.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K. - Across the 12 months ending September 2026, Turner Freeman Lawyers’ share of searches among personal injury lawyers in Australia moved from 11.8% to 11.3%, and its estimated monthly branded searches held steady at 4.4K. ## Top personal injury lawyers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Shine Lawyers and Turner Freeman Lawyers were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Shine Lawyers was listed before Turner Freeman Lawyers in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maurice Blackburn | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Slater and Gordon | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Shine Lawyers | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Turner Freeman Lawyers | 4th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about personal injury lawyers - Asked ChatGPT "What's the best personal injury law firm in Australia?": 1. Maurice Blackburn, 2. Slater and Gordon, 3. Shine Lawyers - Asked ChatGPT "Which Australian law firm is best for a compensation claim?": 1. Turner Freeman Lawyers - Asked ChatGPT "What are the biggest personal injury law firms in Australia?": 1. Maurice Blackburn, 2. Slater and Gordon, 3. Shine Lawyers, 4. Turner Freeman Lawyers - Searched Google, AI Overview "personal injury lawyers": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia personal injury lawyers in September 2026? - In September 2026, Shine Lawyers gained share of searches among personal injury lawyers in Australia, from 16% to 16.9%. - In September 2026, Turner Freeman Lawyers gained share of searches among personal injury lawyers in Australia, from 10.7% to 11.3%. ## Month by month | Month | Shine Lawyers estimated searches | Shine Lawyers Share of Search | Shine Lawyers rank | Turner Freeman Lawyers estimated searches | Turner Freeman Lawyers Share of Search | Turner Freeman Lawyers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 21.8% | 3 | 4.4K | 11.8% | 4 | | Nov 2025 | 8.1K | 23.5% | 3 | 4.4K | 12.8% | 4 | | Dec 2025 | 9.9K | 29.4% | 2 | 3.6K | 10.7% | 4 | | Jan 2026 | 9.9K | 26.6% | 2 | 4.4K | 11.8% | 4 | | Feb 2026 | 12.1K | 31.4% | 2 | 4.4K | 11.4% | 4 | | Mar 2026 | 8.1K | 16% | 3 | 5.4K | 10.7% | 4 | | Apr 2026 | 8.1K | 21.2% | 3 | 5.4K | 14.1% | 4 | | May 2026 | 12.1K | 28.7% | 2 | 5.4K | 12.8% | 4 | | Jun 2026 | 8.1K | 23.5% | 3 | 4.4K | 12.8% | 4 | | Jul 2026 | 6.6K | 18.5% | 3 | 4.4K | 12.3% | 4 | | Aug 2026 | 6.6K | 16% | 3 | 4.4K | 10.7% | 4 | | Sep 2026 | 6.6K | 16.9% | 3 | 4.4K | 11.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Shine Lawyers’ and Turner Freeman Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Shine Lawyers**: Measured on the search term “shine lawyers”. - **Turner Freeman Lawyers**: Measured on the search term “turner freeman”. - [Shine Lawyers profile](/demand/au/brands/shine-lawyers) - [Turner Freeman Lawyers profile](/demand/au/brands/turner-freeman) - [All personal injury lawyers in Australia](/demand/au/categories/au-personal-injury-lawyers): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Shine Lawyers or Turner Freeman Lawyers more popular in search? In September 2026, Shine Lawyers had more branded searches than Turner Freeman Lawyers among personal injury lawyers in Australia. Shine Lawyers had about 6,600 branded searches, while Turner Freeman Lawyers had 4,400. Shine Lawyers made up 16.9% of all personal injury lawyer searches we track, and Turner Freeman Lawyers accounted for 11.3%. ## Cite this page Brandwave. "Shine Lawyers vs Turner Freeman Lawyers: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/shine-lawyers-vs-turner-freeman This page is also available as HTML at https://gobrandwave.com/demand/au/compare/shine-lawyers-vs-turner-freeman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.