--- title: "SG Fleet vs Smartsalary: Which is searched more in Australia?" description: "Is SG Fleet or Smartsalary more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salary packaging providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/sg-fleet-vs-smartsalary" publisher: "Brandwave" --- # SG Fleet vs Smartsalary: Which is searched more in Australia? Is SG Fleet or Smartsalary more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salary packaging providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SG Fleet and Smartsalary - **Competitive set**: Salary packaging providers - **Market**: Australia - **Month measured**: Sep 2026 - **SG Fleet Share of Search**: 25.1% - **Smartsalary Share of Search**: 37.5% ## Is SG Fleet or Smartsalary more popular in search? - In September 2026, Smartsalary had more branded searches than SG Fleet among salary packaging providers in Australia. Smartsalary had about 60,500 branded searches, while SG Fleet had 40,500. Smartsalary made up 37.5% of all salary packaging provider searches we track, and SG Fleet accounted for 25.1%. - Smartsalary was ahead of SG Fleet in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, SG Fleet’s share of searches among salary packaging providers in Australia moved from 16.2% to 25.1%, and its estimated monthly branded searches moved from 27.1K to 40.5K. - Across the 12 months ending September 2026, Smartsalary’s share of searches among salary packaging providers in Australia moved from 44.2% to 37.5%, and its estimated monthly branded searches moved from 74K to 60.5K. ## Top salary packaging providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Smartsalary was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. SG Fleet was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SG Fleet was listed before Smartsalary in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maxxia | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | SG Fleet | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | RemServ | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Smartsalary | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Paywise | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Easi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about salary packaging providers - Asked ChatGPT "What's the best salary packaging provider in Australia?": 1. Maxxia, 2. Smartsalary, 3. RemServ - Asked ChatGPT "Which novated lease provider in Australia is best?": 1. SG Fleet, 2. Maxxia - Asked ChatGPT "Who are the main salary packaging companies in Australia?": 1. Maxxia, 2. RemServ, 3. Paywise, 4. SG Fleet, 5. Smartsalary - Searched Google, AI Overview "salary packaging": 1. Maxxia, 2. Smartsalary - Searched Google, AI Overview "novated lease": named none of the brands we track Not named in any answer: Easi. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia salary packaging providers in September 2026? - In September 2026, SG Fleet gained share of searches among salary packaging providers in Australia, from 22.4% to 25.1%. - In September 2026, Smartsalary lost share of searches among salary packaging providers in Australia, from 40.9% to 37.5%. ## Month by month | Month | SG Fleet estimated searches | SG Fleet Share of Search | SG Fleet rank | Smartsalary estimated searches | Smartsalary Share of Search | Smartsalary rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 16.2% | 3 | 74K | 44.2% | 1 | | Nov 2025 | 33.1K | 21.7% | 2 | 60.5K | 39.7% | 1 | | Dec 2025 | 27.1K | 19.1% | 3 | 60.5K | 42.6% | 1 | | Jan 2026 | 33.1K | 18.6% | 3 | 74K | 41.5% | 1 | | Feb 2026 | 33.1K | 18.6% | 3 | 74K | 41.5% | 1 | | Mar 2026 | 49.5K | 19.4% | 3 | 110K | 43% | 1 | | Apr 2026 | 40.5K | 19.3% | 3 | 90.5K | 43.1% | 1 | | May 2026 | 40.5K | 20.5% | 2 | 90.5K | 45.8% | 1 | | Jun 2026 | 40.5K | 23.2% | 2 | 74K | 42.4% | 1 | | Jul 2026 | 40.5K | 22.4% | 2 | 74K | 41% | 1 | | Aug 2026 | 40.5K | 22.4% | 2 | 74K | 40.9% | 1 | | Sep 2026 | 40.5K | 25.1% | 2 | 60.5K | 37.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using SG Fleet’s and Smartsalary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SG Fleet**: Measured on the search term “sg fleet”. - **Smartsalary**: Measured on the search terms “smart salary” and “smartsalary”, summed into one figure. - [SG Fleet profile](/demand/au/brands/sg-fleet) - [Smartsalary profile](/demand/au/brands/smartsalary) - [All salary packaging providers in Australia](/demand/au/categories/au-salary-packaging-providers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SG Fleet or Smartsalary more popular in search? In September 2026, Smartsalary had more branded searches than SG Fleet among salary packaging providers in Australia. Smartsalary had about 60,500 branded searches, while SG Fleet had 40,500. Smartsalary made up 37.5% of all salary packaging provider searches we track, and SG Fleet accounted for 25.1%. ## Cite this page Brandwave. "SG Fleet vs Smartsalary: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/sg-fleet-vs-smartsalary This page is also available as HTML at https://gobrandwave.com/demand/au/compare/sg-fleet-vs-smartsalary. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.