---
title: "Scanlan Theodore vs Shona Joy: Which is searched more in Australia?"
description: "Is Scanlan Theodore or Shona Joy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Designer fashion labels set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/scanlan-theodore-vs-shona-joy"
publisher: "Brandwave"
---

# Scanlan Theodore vs Shona Joy: Which is searched more in Australia?

Is Scanlan Theodore or Shona Joy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Designer fashion labels set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Scanlan Theodore and Shona Joy
- **Competitive set**: Designer fashion labels
- **Market**: Australia
- **Month measured**: Sep 2026
- **Scanlan Theodore Share of Search**: 9.8%
- **Shona Joy Share of Search**: 6.6%

## Is Scanlan Theodore or Shona Joy more popular in search?

- In September 2026, Scanlan Theodore had more branded searches than Shona Joy among designer fashion labels in Australia. Scanlan Theodore had about 60,500 branded searches, while Shona Joy had 40,500. Scanlan Theodore made up 9.8% of all designer fashion label searches we track, and Shona Joy accounted for 6.6%.
- Scanlan Theodore was ahead of Shona Joy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Scanlan Theodore’s share of searches among designer fashion labels in Australia moved from 9% to 9.8%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Shona Joy’s share of searches among designer fashion labels in Australia moved from 7.4% to 6.6%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## Top designer fashion labels in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shona Joy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Scanlan Theodore was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shona Joy was listed before Scanlan Theodore in two out of three answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Aje | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Camilla and Marc | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Christopher Esber | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Camilla | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Zimmermann | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Rebecca Vallance | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Shona Joy | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Alémais | 8th | 2 of 3 | 1 of 2 | 3 of 5 |
| St. Agni | 9th | 2 of 3 | 1 of 2 | 3 of 5 |
| Bec + Bridge | 10th | 1 of 3 | 0 of 2 | 1 of 5 |
| Sir the Label | 11th | 1 of 3 | 1 of 2 | 2 of 5 |
| Scanlan Theodore | 12th | 1 of 3 | 0 of 2 | 1 of 5 |
| Viktoria & Woods | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Faithfull the Brand | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sass & Bide | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about designer fashion labels

- Asked ChatGPT "Which Australian designer fashion label should I shop?": 1. Aje, 2. Bec + Bridge, 3. Camilla and Marc, 4. Camilla, 5. Christopher Esber, 6. St. Agni
- Asked ChatGPT "What are the best Australian fashion labels?": 1. Aje, 2. Camilla and Marc, 3. Camilla, 4. Christopher Esber, 5. St. Agni, 6. Scanlan Theodore, 7. Zimmermann, 8. Sir the Label, 9. Alémais
- Asked ChatGPT "Which Australian label is best for a wedding guest dress?": 1. Aje, 2. Shona Joy, 3. Rebecca Vallance, 4. Alémais, 5. Zimmermann
- Searched Google, AI Overview "designer dresses": 1. Aje, 2. Rebecca Vallance, 3. Shona Joy
- Searched Google, AI Overview "australian designer brands": 1. Zimmermann, 2. Christopher Esber, 3. Aje, 4. Camilla and Marc, 5. Camilla, 6. Alémais, 7. Sir the Label, 8. St. Agni

Not named in any answer: Viktoria & Woods, Faithfull the Brand and Sass & Bide.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How did search popularity change for Australia designer fashion labels in September 2026?

- In September 2026, Shona Joy lost share of searches among designer fashion labels in Australia, from 8% to 6.6%.

## Month by month

| Month | Scanlan Theodore estimated searches | Scanlan Theodore Share of Search | Scanlan Theodore rank | Shona Joy estimated searches | Shona Joy Share of Search | Shona Joy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 9% | 3 | 49.5K | 7.4% | 4 |
| Nov 2025 | 60.5K | 7.4% | 3 | 60.5K | 7.4% | 4 |
| Dec 2025 | 49.5K | 8.2% | 3 | 27.1K | 4.5% | 9 |
| Jan 2026 | 49.5K | 7.9% | 4 | 40.5K | 6.5% | 5 |
| Feb 2026 | 60.5K | 10.7% | 3 | 40.5K | 7.1% | 5 |
| Mar 2026 | 60.5K | 10.3% | 3 | 40.5K | 6.9% | 5 |
| Apr 2026 | 60.5K | 10.6% | 3 | 33.1K | 5.8% | 6 |
| May 2026 | 60.5K | 10.5% | 3 | 33.1K | 5.7% | 7 |
| Jun 2026 | 60.5K | 10.8% | 3 | 49.5K | 8.9% | 4 |
| Jul 2026 | 60.5K | 11.6% | 3 | 33.1K | 6.4% | 6 |
| Aug 2026 | 60.5K | 9.8% | 3 | 49.5K | 8% | 4 |
| Sep 2026 | 60.5K | 9.8% | 3 | 40.5K | 6.6% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Scanlan Theodore’s and Shona Joy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Scanlan Theodore**: Measured on the search term “scanlan theodore”.
- **Shona Joy**: Measured on the search term “shona joy”.

- [Scanlan Theodore profile](/demand/au/brands/scanlan-theodore)
- [Shona Joy profile](/demand/au/brands/shona-joy)
- [All designer fashion labels in Australia](/demand/au/categories/au-designer-fashion-labels): The set both shares are measured inside, 15 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Scanlan Theodore or Shona Joy more popular in search?

In September 2026, Scanlan Theodore had more branded searches than Shona Joy among designer fashion labels in Australia. Scanlan Theodore had about 60,500 branded searches, while Shona Joy had 40,500. Scanlan Theodore made up 9.8% of all designer fashion label searches we track, and Shona Joy accounted for 6.6%.

## Cite this page

Brandwave. "Scanlan Theodore vs Shona Joy: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/scanlan-theodore-vs-shona-joy

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/scanlan-theodore-vs-shona-joy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.