--- title: "Sarah & Sebastian vs Swarovski: Which is searched more in Australia?" description: "Is Sarah & Sebastian or Swarovski more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/sarah-and-sebastian-vs-swarovski" publisher: "Brandwave" --- # Sarah & Sebastian vs Swarovski: Which is searched more in Australia? Is Sarah & Sebastian or Swarovski more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sarah & Sebastian and Swarovski - **Competitive set**: Jewellery brands - **Market**: Australia - **Month measured**: Sep 2026 - **Sarah & Sebastian Share of Search**: 9.3% - **Swarovski Share of Search**: 31.1% ## Is Sarah & Sebastian or Swarovski more popular in search? - In September 2026, Swarovski had more branded searches than Sarah & Sebastian among jewellery brands in Australia. Swarovski had about 135,000 branded searches, while Sarah & Sebastian had 40,500. Swarovski made up 31.1% of all jewellery brand searches we track, and Sarah & Sebastian accounted for 9.3%. - Swarovski was ahead of Sarah & Sebastian in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sarah & Sebastian’s share of searches among jewellery brands in Australia moved from 10.1% to 9.3%, and its estimated monthly branded searches moved from 49.5K to 40.5K. - Across the 12 months ending September 2026, Swarovski’s share of searches among jewellery brands in Australia moved from 33.6% to 31.1%, and its estimated monthly branded searches moved from 165K to 135K. ## Top jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sarah & Sebastian and Swarovski were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sarah & Sebastian was listed before Swarovski in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | By Charlotte | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Temple of the Sun | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Sarah & Sebastian | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Mejuri | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Cushla Whiting | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Swarovski | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Pandora | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Arms of Eve | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Tiffany & Co. | 9th | 1 of 3 | 2 of 2 | 3 of 5 | | Natasha Schweitzer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lucy Folk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thomas Sabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery brands - Asked ChatGPT "Which jewellery brand should I buy from in Australia?": 1. Temple of the Sun, 2. By Charlotte, 3. Arms of Eve - Asked ChatGPT "What are the best jewellery brands in Australia?": 1. Sarah & Sebastian, 2. Temple of the Sun, 3. By Charlotte, 4. Arms of Eve, 5. Cushla Whiting - Asked ChatGPT "Which jewellery brand makes a good gift?": 1. Mejuri, 2. Pandora, 3. Swarovski, 4. Tiffany & Co., 5. Temple of the Sun - Searched Google, AI Overview "jewellery": 1. Tiffany & Co. - Searched Google, AI Overview "jewellery brands": 1. By Charlotte, 2. Cushla Whiting, 3. Sarah & Sebastian, 4. Mejuri, 5. Swarovski, 6. Tiffany & Co. Not named in any answer: Natasha Schweitzer, Lucy Folk and Thomas Sabo. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia jewellery brands in September 2026? - In September 2026, Swarovski gained share of searches among jewellery brands in Australia, from 29.6% to 31.1%. - In September 2026, Sarah & Sebastian lost share of searches among jewellery brands in Australia, from 10.8% to 9.3%. ## Month by month | Month | Sarah & Sebastian estimated searches | Sarah & Sebastian Share of Search | Sarah & Sebastian rank | Swarovski estimated searches | Swarovski Share of Search | Swarovski rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 10.1% | 4 | 165K | 33.6% | 1 | | Nov 2025 | 60.5K | 8.1% | 6 | 246K | 33% | 1 | | Dec 2025 | 74K | 9.2% | 6 | 301K | 37.6% | 1 | | Jan 2026 | 60.5K | 12.4% | 4 | 165K | 33.8% | 1 | | Feb 2026 | 49.5K | 10.9% | 4 | 165K | 36.3% | 1 | | Mar 2026 | 49.5K | 11.3% | 4 | 135K | 30.9% | 1 | | Apr 2026 | 49.5K | 11.1% | 4 | 135K | 30.4% | 1 | | May 2026 | 49.5K | 10.5% | 4 | 165K | 35.1% | 1 | | Jun 2026 | 40.5K | 8.7% | 5 | 165K | 35.6% | 1 | | Jul 2026 | 40.5K | 9.7% | 4 | 135K | 32.4% | 1 | | Aug 2026 | 49.5K | 10.8% | 4 | 135K | 29.6% | 1 | | Sep 2026 | 40.5K | 9.3% | 5 | 135K | 31.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Sarah & Sebastian’s and Swarovski’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sarah & Sebastian**: Measured on the search term “sarah and sebastian”. - **Swarovski**: Measured on the search term “swarovski”. - [Sarah & Sebastian profile](/demand/au/brands/sarah-and-sebastian) - [Swarovski profile](/demand/au/brands/swarovski) - [All jewellery brands in Australia](/demand/au/categories/au-jewellery-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sarah & Sebastian or Swarovski more popular in search? In September 2026, Swarovski had more branded searches than Sarah & Sebastian among jewellery brands in Australia. Swarovski had about 135,000 branded searches, while Sarah & Sebastian had 40,500. Swarovski made up 31.1% of all jewellery brand searches we track, and Sarah & Sebastian accounted for 9.3%. ## Cite this page Brandwave. "Sarah & Sebastian vs Swarovski: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/sarah-and-sebastian-vs-swarovski This page is also available as HTML at https://gobrandwave.com/demand/au/compare/sarah-and-sebastian-vs-swarovski. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.