--- title: "Samsung vs Speed Queen: Which is searched more in Australia?" description: "Is Samsung or Speed Queen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/samsung-vs-speed-queen" publisher: "Brandwave" --- # Samsung vs Speed Queen: Which is searched more in Australia? Is Samsung or Speed Queen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Samsung and Speed Queen - **Competitive set**: Washing machine brands - **Market**: Australia - **Month measured**: Sep 2026 - **Samsung Share of Search**: 5.7% - **Speed Queen Share of Search**: 4.7% ## Is Samsung or Speed Queen more popular in search? - In September 2026, Samsung had more branded searches than Speed Queen among washing machine brands in Australia. Samsung had about 6,600 branded searches, while Speed Queen had 5,400. Samsung made up 5.7% of all washing machine brand searches we track, and Speed Queen accounted for 4.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Speed Queen took it in April 2026, Samsung took it in May 2026. - Across the 12 months ending September 2026, Samsung’s share of searches among washing machine brands in Australia moved from 7% to 5.7%, and its estimated monthly branded searches moved from 8.1K to 6.6K. - Across the 12 months ending September 2026, Speed Queen’s share of searches among washing machine brands in Australia moved from 3.8% to 4.7%, and its estimated monthly branded searches moved from 4.4K to 5.4K. ## Top washing machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Samsung was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Speed Queen did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Haier | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Westinghouse | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Fisher & Paykel | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Miele | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | ASKO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Speed Queen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CHiQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simpson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Esatto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about washing machine brands - Asked ChatGPT "What's the best washing machine brand in Australia?": 1. LG, 2. Bosch, 3. Miele, 4. Fisher & Paykel - Asked ChatGPT "Which front loader washing machine should I buy?": 1. Bosch, 2. LG, 3. Westinghouse, 4. Miele - Asked ChatGPT "Which washing machine is best for a family?": 1. Bosch, 2. Westinghouse, 3. Haier, 4. LG - Searched Google, AI Overview "best washing machine": 1. Miele, 2. Samsung, 3. Bosch, 4. Haier - Searched Google, AI Overview "front loader washing machine": 1. Haier, 2. Fisher & Paykel Not named in any answer: ASKO, Hisense, Speed Queen, Electrolux, CHiQ, Beko, Simpson and Esatto. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia washing machine brands in September 2026? - In September 2026, ASKO overtook Samsung to rank 6th among washing machine brands in Australia, with 5.7% of the searches. - In September 2026, Speed Queen overtook Westinghouse to rank 9th among washing machine brands in Australia, with 4.7% of the searches. - In September 2026, Samsung lost share of searches among washing machine brands in Australia, from 7.5% to 5.7%. ## Month by month | Month | Samsung estimated searches | Samsung Share of Search | Samsung rank | Speed Queen estimated searches | Speed Queen Share of Search | Speed Queen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 7% | 6 | 4.4K | 3.8% | 11 | | Nov 2025 | 9.9K | 8% | 6 | 4.4K | 3.5% | 11 | | Dec 2025 | 8.1K | 7.5% | 6 | 3.6K | 3.3% | 11 | | Jan 2026 | 8.1K | 6.9% | 6 | 3.6K | 3.1% | 12 | | Feb 2026 | 8.1K | 7.2% | 6 | 3.6K | 3.2% | 11 | | Mar 2026 | 8.1K | 6% | 6 | 5.4K | 4% | 9 | | Apr 2026 | 8.1K | 6.5% | 7 | 9.9K | 7.9% | 6 | | May 2026 | 9.9K | 7.4% | 6 | 5.4K | 4% | 11 | | Jun 2026 | 9.9K | 6.7% | 6 | 4.4K | 3% | 11 | | Jul 2026 | 8.1K | 6.3% | 6 | 5.4K | 4.2% | 11 | | Aug 2026 | 9.9K | 7.5% | 6 | 5.4K | 4.1% | 10 | | Sep 2026 | 6.6K | 5.7% | 7 | 5.4K | 4.7% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Samsung’s and Speed Queen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Samsung**: Measured on the search term “samsung washing machine”. - **Speed Queen**: Measured on the search term “speed queen washing machine”. - [Samsung profile](/demand/au/brands/samsung) - [Speed Queen profile](/demand/au/brands/speed-queen) - [All washing machine brands in Australia](/demand/au/categories/au-washing-machine-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Samsung or Speed Queen more popular in search? In September 2026, Samsung had more branded searches than Speed Queen among washing machine brands in Australia. Samsung had about 6,600 branded searches, while Speed Queen had 5,400. Samsung made up 5.7% of all washing machine brand searches we track, and Speed Queen accounted for 4.7%. ## Cite this page Brandwave. "Samsung vs Speed Queen: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/samsung-vs-speed-queen This page is also available as HTML at https://gobrandwave.com/demand/au/compare/samsung-vs-speed-queen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.