--- title: "Samsung Galaxy vs vivo: Which is searched more in Australia?" description: "Is Samsung Galaxy or vivo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/samsung-galaxy-vs-vivo" publisher: "Brandwave" --- # Samsung Galaxy vs vivo: Which is searched more in Australia? Is Samsung Galaxy or vivo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Samsung Galaxy and vivo - **Competitive set**: Smartphone brands - **Market**: Australia - **Month measured**: Sep 2026 - **Samsung Galaxy Share of Search**: 9.4% - **vivo Share of Search**: 0.33% ## Is Samsung Galaxy or vivo more popular in search? - In September 2026, Samsung Galaxy had more branded searches than vivo among smartphone brands in Australia. Samsung Galaxy had about 53,900 branded searches, while vivo had 1,900. Samsung Galaxy made up 9.4% of all smartphone brand searches we track, and vivo accounted for 0.33%. - Samsung Galaxy was ahead of vivo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Samsung Galaxy’s share of searches among smartphone brands in Australia moved from 14.6% to 9.4%, and its estimated monthly branded searches held steady at 53.9K. - Across the 12 months ending September 2026, vivo’s share of searches among smartphone brands in Australia moved from 0.51% to 0.33%, and its estimated monthly branded searches held steady at 1.9K. ## Top smartphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Samsung Galaxy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. vivo did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung Galaxy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Apple iPhone | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Google Pixel | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Nothing | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Motorola | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | OPPO | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Xiaomi | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | HONOR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | vivo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smartphone brands - Asked ChatGPT "What's the best smartphone to buy in Australia?": 1. Apple iPhone, 2. Samsung Galaxy, 3. Google Pixel, 4. Nothing - Asked ChatGPT "What are the best phones for the money?": 1. Nothing, 2. Google Pixel, 3. Samsung Galaxy, 4. Motorola, 5. Apple iPhone - Asked ChatGPT "What's the best value Android phone in Australia?": 1. Nothing, 2. Samsung Galaxy, 3. Google Pixel, 4. Motorola - Searched Google, AI Overview "smartphone": 1. Xiaomi, 2. Motorola, 3. OPPO, 4. Apple iPhone, 5. Google Pixel - Searched Google, AI Overview "best phone": 1. Apple iPhone, 2. Samsung Galaxy, 3. OPPO, 4. Google Pixel Not named in any answer: HONOR and vivo. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia smartphone brands in September 2026? - In September 2026, Samsung Galaxy rose from 3rd to 2nd among smartphone brands in Australia. ## Month by month | Month | Samsung Galaxy estimated searches | Samsung Galaxy Share of Search | Samsung Galaxy rank | vivo estimated searches | vivo Share of Search | vivo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 53.9K | 14.6% | 2 | 1.9K | 0.51% | 8 | | Nov 2025 | 54.9K | 14.3% | 2 | 1.9K | 0.49% | 8 | | Dec 2025 | 54.9K | 14.6% | 2 | 1.6K | 0.43% | 9 | | Jan 2026 | 44.9K | 12.7% | 2 | 1.6K | 0.45% | 9 | | Feb 2026 | 37.5K | 11.2% | 2 | 1.6K | 0.48% | 9 | | Mar 2026 | 36.7K | 10.1% | 4 | 1.9K | 0.52% | 9 | | Apr 2026 | 36K | 10.4% | 2 | 1.6K | 0.46% | 9 | | May 2026 | 36.7K | 9.1% | 3 | 1.6K | 0.4% | 9 | | Jun 2026 | 36.7K | 8.8% | 5 | 1.6K | 0.38% | 9 | | Jul 2026 | 44.9K | 10.4% | 2 | 1.6K | 0.37% | 9 | | Aug 2026 | 45.9K | 9.1% | 3 | 1.6K | 0.32% | 9 | | Sep 2026 | 53.9K | 9.4% | 2 | 1.9K | 0.33% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Samsung Galaxy’s and vivo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Samsung Galaxy**: Measured on the search terms “samsung galaxy phone” and “samsung phone”, summed into one figure. - **vivo**: Measured on the search term “vivo phone”. - [Samsung Galaxy profile](/demand/au/brands/samsung-galaxy) - [vivo profile](/demand/au/brands/vivo) - [All smartphone brands in Australia](/demand/au/categories/au-smartphone-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Samsung Galaxy or vivo more popular in search? In September 2026, Samsung Galaxy had more branded searches than vivo among smartphone brands in Australia. Samsung Galaxy had about 53,900 branded searches, while vivo had 1,900. Samsung Galaxy made up 9.4% of all smartphone brand searches we track, and vivo accounted for 0.33%. ## Cite this page Brandwave. "Samsung Galaxy vs vivo: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/samsung-galaxy-vs-vivo This page is also available as HTML at https://gobrandwave.com/demand/au/compare/samsung-galaxy-vs-vivo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.