--- title: "Roxy vs Volcom: Which is searched more in Australia?" description: "Is Roxy or Volcom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/roxy-vs-volcom" publisher: "Brandwave" --- # Roxy vs Volcom: Which is searched more in Australia? Is Roxy or Volcom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Roxy and Volcom - **Competitive set**: Surf brands - **Market**: Australia - **Month measured**: Sep 2026 - **Roxy Share of Search**: 10.1% - **Volcom Share of Search**: 3% ## Is Roxy or Volcom more popular in search? - In September 2026, Roxy had more branded searches than Volcom among surf brands in Australia. Roxy had about 27,100 branded searches, while Volcom had 8,100. Roxy made up 10.1% of all surf brand searches we track, and Volcom accounted for 3%. - Roxy was ahead of Volcom in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Roxy’s share of searches among surf brands in Australia moved from 8.6% to 10.1%, and its estimated monthly branded searches moved from 22.2K to 27.1K. - Across the 12 months ending September 2026, Volcom’s share of searches among surf brands in Australia moved from 3.8% to 3%, and its estimated monthly branded searches moved from 9.9K to 8.1K. ## Top surf brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Volcom was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Roxy was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Volcom was listed before Roxy in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rip Curl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Billabong | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Quiksilver | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Rhythm | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Volcom | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Ocean & Earth | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Vissla | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | O'Neill | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Afends | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Rusty | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Deus Ex Machina | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Roxy | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | The Critical Slide Society | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | Mambo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Salty Crew | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about surf brands - Asked ChatGPT "Which surf brand should I buy from in Australia?": 1. Rip Curl, 2. Rhythm, 3. Billabong, 4. Vissla, 5. Ocean & Earth - Asked ChatGPT "What are the best surf brands in Australia?": 1. Billabong, 2. Rip Curl, 3. Quiksilver, 4. Ocean & Earth, 5. Afends, 6. Deus Ex Machina, 7. Rhythm, 8. Rusty, 9. Roxy, 10. The Critical Slide Society, 11. O'Neill - Asked ChatGPT "Which boardshorts are best for surfing?": 1. Rip Curl, 2. Quiksilver, 3. Billabong - Searched Google, AI Overview "boardshorts": 1. Rip Curl, 2. Volcom, 3. Quiksilver, 4. Billabong - Searched Google, AI Overview "surf brands": 1. Rip Curl, 2. Quiksilver, 3. Billabong, 4. O'Neill, 5. Vissla, 6. Volcom, 7. Rusty, 8. Ocean & Earth Not named in any answer: Mambo and Salty Crew. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia surf brands in September 2026? - In September 2026, Roxy gained share of searches among surf brands in Australia, from 8.7% to 10.1%. - In September 2026, Volcom lost share of searches among surf brands in Australia, from 3.9% to 3%. ## Month by month | Month | Roxy estimated searches | Roxy Share of Search | Roxy rank | Volcom estimated searches | Volcom Share of Search | Volcom rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 8.6% | 4 | 9.9K | 3.8% | 6 | | Nov 2025 | 33.1K | 8% | 4 | 18.1K | 4.4% | 6 | | Dec 2025 | 27.1K | 7.3% | 4 | 12.1K | 3.3% | 7 | | Jan 2026 | 22.2K | 7.3% | 4 | 9.9K | 3.2% | 7 | | Feb 2026 | 14.8K | 7.1% | 4 | 8.1K | 3.9% | 7 | | Mar 2026 | 14.8K | 6.2% | 5 | 8.1K | 3.4% | 7 | | Apr 2026 | 14.8K | 6.5% | 5 | 8.1K | 3.6% | 7 | | May 2026 | 14.8K | 7.2% | 5 | 8.1K | 3.9% | 7 | | Jun 2026 | 18.1K | 7.7% | 4 | 9.9K | 4.2% | 6 | | Jul 2026 | 18.1K | 9% | 4 | 8.1K | 4% | 6 | | Aug 2026 | 18.1K | 8.7% | 4 | 8.1K | 3.9% | 7 | | Sep 2026 | 27.1K | 10.1% | 4 | 8.1K | 3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Roxy’s and Volcom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Roxy**: Measured on the search term “roxy”. - **Volcom**: Measured on the search term “volcom”. - [Roxy profile](/demand/au/brands/roxy) - [Volcom profile](/demand/au/brands/volcom) - [All surf brands in Australia](/demand/au/categories/au-surf-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Roxy or Volcom more popular in search? In September 2026, Roxy had more branded searches than Volcom among surf brands in Australia. Roxy had about 27,100 branded searches, while Volcom had 8,100. Roxy made up 10.1% of all surf brand searches we track, and Volcom accounted for 3%. ## Cite this page Brandwave. "Roxy vs Volcom: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/roxy-vs-volcom This page is also available as HTML at https://gobrandwave.com/demand/au/compare/roxy-vs-volcom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.