--- title: "Roborock vs Shark: Which is searched more in Australia?" description: "Is Roborock or Shark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/roborock-vs-shark" publisher: "Brandwave" --- # Roborock vs Shark: Which is searched more in Australia? Is Roborock or Shark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Roborock and Shark - **Competitive set**: Vacuum cleaner brands - **Market**: Australia - **Month measured**: Sep 2026 - **Roborock Share of Search**: 15.9% - **Shark Share of Search**: 23.7% ## Is Roborock or Shark more popular in search? - In September 2026, Shark had more branded searches than Roborock among vacuum cleaner brands in Australia. Shark had about 49,500 branded searches, while Roborock had 33,100. Shark made up 23.7% of all vacuum cleaner brand searches we track, and Roborock accounted for 15.9%. - The lead changed hands once in the 12 months ending September 2026: Shark took it in August 2026. - Across the 12 months ending September 2026, Roborock’s share of searches among vacuum cleaner brands in Australia moved from 21% to 15.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, Shark’s share of searches among vacuum cleaner brands in Australia moved from 14% to 23.7%, and its estimated monthly branded searches moved from 27.1K to 49.5K. ## Top vacuum cleaner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Shark was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Roborock was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shark was listed before Roborock in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dyson | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Shark | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Ecovacs | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | BISSELL | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Roborock | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Samsung | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Electrolux | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Dreame | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Miele | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | iRobot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hoover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vacuum cleaner brands - Asked ChatGPT "What's the best robot vacuum in Australia?": 1. Ecovacs, 2. Roborock, 3. Dreame - Asked ChatGPT "Which stick vacuum should I buy?": 1. Dyson, 2. Samsung, 3. Shark - Asked ChatGPT "Which vacuum is best for pet hair?": 1. Dyson, 2. Shark, 3. Miele - Searched Google, AI Overview "robot vacuum": 1. Dreame - Searched Google, AI Overview "stick vacuum": 1. BISSELL, 2. Shark, 3. Electrolux, 4. Dyson, 5. Dreame Not named in any answer: iRobot and Hoover. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia vacuum cleaner brands in September 2026? - In September 2026, Shark gained share of searches among vacuum cleaner brands in Australia, from 20.8% to 23.7%. - In September 2026, Roborock lost share of searches among vacuum cleaner brands in Australia, from 17% to 15.9%. ## Month by month | Month | Roborock estimated searches | Roborock Share of Search | Roborock rank | Shark estimated searches | Shark Share of Search | Shark rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 21% | 2 | 27.1K | 14% | 3 | | Nov 2025 | 74K | 23.9% | 2 | 49.5K | 16% | 3 | | Dec 2025 | 49.5K | 20.1% | 2 | 40.5K | 16.4% | 3 | | Jan 2026 | 33.1K | 17.8% | 2 | 33.1K | 17.8% | 3 | | Feb 2026 | 27.1K | 17% | 2 | 27.1K | 17% | 3 | | Mar 2026 | 33.1K | 19.5% | 2 | 27.1K | 16% | 3 | | Apr 2026 | 33.1K | 18.8% | 2 | 27.1K | 15.4% | 3 | | May 2026 | 33.1K | 18.1% | 2 | 33.1K | 18.1% | 3 | | Jun 2026 | 40.5K | 18.2% | 2 | 40.5K | 18.2% | 3 | | Jul 2026 | 40.5K | 20.4% | 2 | 33.1K | 16.6% | 3 | | Aug 2026 | 33.1K | 17% | 3 | 40.5K | 20.8% | 2 | | Sep 2026 | 33.1K | 15.9% | 3 | 49.5K | 23.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Roborock’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Roborock**: Measured on the search term “roborock”. - **Shark**: Measured on the search term “shark vacuum”. - [Roborock profile](/demand/au/brands/roborock) - [Shark profile](/demand/au/brands/shark) - [All vacuum cleaner brands in Australia](/demand/au/categories/au-vacuum-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Roborock or Shark more popular in search? In September 2026, Shark had more branded searches than Roborock among vacuum cleaner brands in Australia. Shark had about 49,500 branded searches, while Roborock had 33,100. Shark made up 23.7% of all vacuum cleaner brand searches we track, and Roborock accounted for 15.9%. ## Cite this page Brandwave. "Roborock vs Shark: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/roborock-vs-shark This page is also available as HTML at https://gobrandwave.com/demand/au/compare/roborock-vs-shark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.