--- title: "Repco vs Supercheap Auto: Which is searched more in Australia?" description: "Is Repco or Supercheap Auto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car parts retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/repco-vs-supercheap-auto-nz" publisher: "Brandwave" --- # Repco vs Supercheap Auto: Which is searched more in Australia? Is Repco or Supercheap Auto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car parts retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Repco and Supercheap Auto - **Competitive set**: Car parts retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Repco Share of Search**: 39% - **Supercheap Auto Share of Search**: 39% ## Is Repco or Supercheap Auto more popular in search? - In September 2026, Repco and Supercheap Auto were level in searches among car parts retailers in Australia, with an estimated 450K branded searches each, at 39% of the total each. - Repco was ahead of Supercheap Auto in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Repco’s share of searches among car parts retailers in Australia moved from 39.1% to 39%, and its estimated monthly branded searches moved from 550K to 450K. - Across the 12 months ending September 2026, Supercheap Auto’s share of searches among car parts retailers in Australia moved from 39.1% to 39%, and its estimated monthly branded searches moved from 550K to 450K. ## Top car parts retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Supercheap Auto was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Repco was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Supercheap Auto was listed before Repco in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Supercheap Auto | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Repco | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Burson Auto Parts | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Sparesbox | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Autobarn | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Autopro | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about car parts retailers - Asked ChatGPT "Where's the best place to buy car parts in Australia?": 1. Repco, 2. Supercheap Auto - Asked ChatGPT "Which car parts store is cheapest in Australia?": 1. Supercheap Auto, 2. Repco, 3. Sparesbox - Asked ChatGPT "What are the best auto parts stores near me?": 1. Supercheap Auto, 2. Burson Auto Parts - Searched Google, AI Overview "car parts": named none of the brands we track Not named in any answer: Autobarn and Autopro. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia car parts retailers in September 2026? - Estimated monthly branded searches for Repco in Australia fell 18.2% over 12 measured months, from 550K to 450K in September 2026. - Estimated monthly branded searches for Supercheap Auto in Australia fell 18.2% over 12 measured months, from 550K to 450K in September 2026. ## Month by month | Month | Repco estimated searches | Repco Share of Search | Repco rank | Supercheap Auto estimated searches | Supercheap Auto Share of Search | Supercheap Auto rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 39.1% | 1 | 550K | 39.1% | 2 | | Nov 2025 | 550K | 37.6% | 1 | 550K | 37.6% | 2 | | Dec 2025 | 550K | 34.5% | 2 | 673K | 42.2% | 1 | | Jan 2026 | 450K | 34.3% | 2 | 550K | 41.9% | 1 | | Feb 2026 | 450K | 38.9% | 1 | 450K | 38.9% | 2 | | Mar 2026 | 450K | 34.5% | 2 | 550K | 42.1% | 1 | | Apr 2026 | 450K | 37.4% | 1 | 450K | 37.4% | 2 | | May 2026 | 450K | 37.3% | 1 | 450K | 37.3% | 2 | | Jun 2026 | 450K | 37.3% | 1 | 450K | 37.3% | 2 | | Jul 2026 | 450K | 38.9% | 1 | 450K | 38.9% | 2 | | Aug 2026 | 450K | 38.9% | 1 | 450K | 38.9% | 2 | | Sep 2026 | 450K | 39% | 1 | 450K | 39% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Repco’s and Supercheap Auto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Repco**: Measured on the search term “repco”. - **Supercheap Auto**: Measured on the search term “supercheap auto”. - [Repco profile](/demand/au/brands/repco) - [Supercheap Auto profile](/demand/au/brands/supercheap-auto-nz) - [All car parts retailers in Australia](/demand/au/categories/au-car-parts-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Repco or Supercheap Auto more popular in search? In September 2026, Repco and Supercheap Auto were level in searches among car parts retailers in Australia, with an estimated 450K branded searches each, at 39% of the total each. ## Cite this page Brandwave. "Repco vs Supercheap Auto: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/repco-vs-supercheap-auto-nz This page is also available as HTML at https://gobrandwave.com/demand/au/compare/repco-vs-supercheap-auto-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.