--- title: "Reolink vs TP-Link Tapo: Which is searched more in Australia?" description: "Is Reolink or TP-Link Tapo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/reolink-vs-tp-link-tapo" publisher: "Brandwave" --- # Reolink vs TP-Link Tapo: Which is searched more in Australia? Is Reolink or TP-Link Tapo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Reolink and TP-Link Tapo - **Competitive set**: Home security camera brands - **Market**: Australia - **Month measured**: Sep 2026 - **Reolink Share of Search**: 13.4% - **TP-Link Tapo Share of Search**: 8.9% ## Is Reolink or TP-Link Tapo more popular in search? - In September 2026, Reolink had more branded searches than TP-Link Tapo among home security camera brands in Australia. Reolink had about 18,100 branded searches, while TP-Link Tapo had 12,100. Reolink made up 13.4% of all home security camera brand searches we track, and TP-Link Tapo accounted for 8.9%. - Reolink was ahead of TP-Link Tapo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Reolink’s share of searches among home security camera brands in Australia moved from 12.8% to 13.4%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among home security camera brands in Australia moved from 5.7% to 8.9%, and its estimated monthly branded searches moved from 8.1K to 12.1K. ## Top home security camera brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TP-Link Tapo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Reolink was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TP-Link Tapo was listed before Reolink in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link Tapo | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Eufy | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Reolink | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Ring | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Google Nest | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Arlo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Hikvision | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Swann | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Uniden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home security camera brands - Asked ChatGPT "Which home security camera should I buy in Australia?": 1. TP-Link Tapo, 2. Reolink - Asked ChatGPT "What are the best security camera brands in Australia?": 1. Eufy, 2. Reolink, 3. TP-Link Tapo, 4. Arlo, 5. Swann, 6. Google Nest, 7. Hikvision - Asked ChatGPT "What's the best video doorbell?": 1. Eufy, 2. Ring, 3. Google Nest - Searched Google, AI Overview "security camera": 1. TP-Link Tapo, 2. Eufy - Searched Google, AI Overview "home security cameras": 1. TP-Link Tapo, 2. Eufy, 3. Hikvision Not named in any answer: Uniden. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia home security camera brands in September 2026? - In September 2026, Reolink gained share of searches among home security camera brands in Australia, from 11.4% to 13.4%. - Estimated monthly branded searches for TP-Link Tapo in Australia rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026. ## Month by month | Month | Reolink estimated searches | Reolink Share of Search | Reolink rank | TP-Link Tapo estimated searches | TP-Link Tapo Share of Search | TP-Link Tapo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 12.8% | 3 | 8.1K | 5.7% | 6 | | Nov 2025 | 22.2K | 14.2% | 3 | 9.9K | 6.4% | 6 | | Dec 2025 | 18.1K | 13% | 3 | 9.9K | 7.1% | 5 | | Jan 2026 | 14.8K | 11.4% | 3 | 9.9K | 7.6% | 5 | | Feb 2026 | 12.1K | 10.9% | 4 | 8.1K | 7.3% | 6 | | Mar 2026 | 14.8K | 12.6% | 3 | 8.1K | 6.9% | 6 | | Apr 2026 | 14.8K | 12.6% | 3 | 8.1K | 6.9% | 6 | | May 2026 | 14.8K | 12.6% | 3 | 8.1K | 6.9% | 6 | | Jun 2026 | 18.1K | 13.6% | 3 | 9.9K | 7.4% | 5 | | Jul 2026 | 18.1K | 13.3% | 3 | 9.9K | 7.3% | 5 | | Aug 2026 | 14.8K | 11.4% | 3 | 12.1K | 9.3% | 4 | | Sep 2026 | 18.1K | 13.4% | 3 | 12.1K | 8.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Reolink’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Reolink**: Measured on the search term “reolink”. - **TP-Link Tapo**: Measured on the search term “tapo camera”. - [Reolink profile](/demand/au/brands/reolink) - [TP-Link Tapo profile](/demand/au/brands/tp-link-tapo) - [All home security camera brands in Australia](/demand/au/categories/au-home-security-camera-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Reolink or TP-Link Tapo more popular in search? In September 2026, Reolink had more branded searches than TP-Link Tapo among home security camera brands in Australia. Reolink had about 18,100 branded searches, while TP-Link Tapo had 12,100. Reolink made up 13.4% of all home security camera brand searches we track, and TP-Link Tapo accounted for 8.9%. ## Cite this page Brandwave. "Reolink vs TP-Link Tapo: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/reolink-vs-tp-link-tapo This page is also available as HTML at https://gobrandwave.com/demand/au/compare/reolink-vs-tp-link-tapo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.