--- title: "Reece vs The Blue Space: Which is searched more in Australia?" description: "Is Reece or The Blue Space more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bathroom retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/reece-vs-the-blue-space" publisher: "Brandwave" --- # Reece vs The Blue Space: Which is searched more in Australia? Is Reece or The Blue Space more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bathroom retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Reece and The Blue Space - **Competitive set**: Bathroom retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Reece Share of Search**: 4.1% - **The Blue Space Share of Search**: 5% ## Is Reece or The Blue Space more popular in search? - In September 2026, The Blue Space had more branded searches than Reece among bathroom retailers in Australia. The Blue Space had about 5,400 branded searches, while Reece had 4,400. The Blue Space made up 5% of all bathroom retailer searches we track, and Reece accounted for 4.1%. - The Blue Space was ahead of Reece in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Reece’s share of searches among bathroom retailers in Australia moved from 4.2% to 4.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K. - Across the 12 months ending September 2026, The Blue Space’s share of searches among bathroom retailers in Australia moved from 4.2% to 5%, and its estimated monthly branded searches held steady at 5.4K. ## Top bathroom retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Blue Space appeared in all five answers. Reece was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Reece was listed before The Blue Space in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Reece | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | The Blue Space | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Bunnings | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Bathroom Sales Direct | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Highgrove Bathrooms | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Tradelink | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | ABI Interiors | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Bathroom Warehouse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bathroom retailers - Asked ChatGPT "Where's the best place to buy a bathroom vanity in Australia?": 1. Reece, 2. Highgrove Bathrooms, 3. Bunnings, 4. The Blue Space - Asked ChatGPT "Which Australian shops have the best range of tapware and bathroom fittings?": 1. Reece, 2. The Blue Space, 3. ABI Interiors - Asked ChatGPT "Where can I buy affordable bathroom fittings online in Australia?": 1. Bathroom Sales Direct, 2. The Blue Space, 3. Bunnings, 4. Reece - Searched Google, AI Overview "bathroom vanities": 1. Reece, 2. The Blue Space, 3. Tradelink - Searched Google, AI Overview "bathroom supplies": 1. The Blue Space Not named in any answer: Bathroom Warehouse. Brands are listed in the order each answer named them. The answers were collected in Australia on October 28, 2026. ## How did search popularity change for Australia bathroom retailers in September 2026? - In September 2026, The Blue Space overtook Bathroom Sales Direct and Reece to rank 5th among bathroom retailers in Australia, with 5% of the searches. - Estimated monthly branded searches for Reece in Australia fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Month by month | Month | Reece estimated searches | Reece Share of Search | Reece rank | The Blue Space estimated searches | The Blue Space Share of Search | The Blue Space rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 4.2% | 6 | 5.4K | 4.2% | 7 | | Nov 2025 | 4.4K | 3.5% | 7 | 6.6K | 5.2% | 5 | | Dec 2025 | 2.9K | 3.3% | 7 | 3.6K | 4.1% | 6 | | Jan 2026 | 4.4K | 3.9% | 6 | 4.4K | 3.9% | 7 | | Feb 2026 | 4.4K | 3.9% | 7 | 5.4K | 4.7% | 6 | | Mar 2026 | 4.4K | 3.4% | 7 | 5.4K | 4.2% | 6 | | Apr 2026 | 4.4K | 3.7% | 7 | 5.4K | 4.5% | 6 | | May 2026 | 5.4K | 4.2% | 6 | 5.4K | 4.2% | 7 | | Jun 2026 | 5.4K | 4.2% | 7 | 6.6K | 5.1% | 6 | | Jul 2026 | 5.4K | 4.5% | 6 | 5.4K | 4.5% | 7 | | Aug 2026 | 5.4K | 4.5% | 6 | 5.4K | 4.5% | 7 | | Sep 2026 | 4.4K | 4.1% | 7 | 5.4K | 5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Reece’s and The Blue Space’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Reece**: Measured on the search term “reece bathrooms”. - **The Blue Space**: Measured on the search term “the blue space”. - [Reece profile](/demand/au/brands/reece) - [The Blue Space profile](/demand/au/brands/the-blue-space) - [All bathroom retailers in Australia](/demand/au/categories/au-bathroom-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Reece or The Blue Space more popular in search? In September 2026, The Blue Space had more branded searches than Reece among bathroom retailers in Australia. The Blue Space had about 5,400 branded searches, while Reece had 4,400. The Blue Space made up 5% of all bathroom retailer searches we track, and Reece accounted for 4.1%. ## Cite this page Brandwave. "Reece vs The Blue Space: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/reece-vs-the-blue-space This page is also available as HTML at https://gobrandwave.com/demand/au/compare/reece-vs-the-blue-space. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.