--- title: "Redken vs TRESemmé: Which is searched more in Australia?" description: "Is Redken or TRESemmé more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/redken-vs-tresemme" publisher: "Brandwave" --- # Redken vs TRESemmé: Which is searched more in Australia? Is Redken or TRESemmé more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Redken and TRESemmé - **Competitive set**: Shampoo and haircare brands - **Market**: Australia - **Month measured**: Sep 2026 - **Redken Share of Search**: 8.9% - **TRESemmé Share of Search**: 2.1% ## Is Redken or TRESemmé more popular in search? - In September 2026, Redken had more branded searches than TRESemmé among shampoo and haircare brands in Australia. Redken had about 12,100 branded searches, while TRESemmé had 2,900. Redken made up 8.9% of all shampoo and haircare brand searches we track, and TRESemmé accounted for 2.1%. - Redken was ahead of TRESemmé in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Redken’s share of searches among shampoo and haircare brands in Australia moved from 7.2% to 8.9%, and its estimated monthly branded searches moved from 9.9K to 12.1K. - Across the 12 months ending September 2026, TRESemmé’s share of searches among shampoo and haircare brands in Australia held steady at 2.1%, and its estimated monthly branded searches held steady at 2.9K. ## Top shampoo and haircare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Redken was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TRESemmé did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Olaplex | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Redken | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Kérastase | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Pureology | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Kevin.Murphy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | OGX | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Davroe | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Head & Shoulders | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sukin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Herbal Essences | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ELEVEN Australia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo and haircare brands - Asked ChatGPT "Which shampoo should I buy in Australia?": 1. OGX, 2. Olaplex - Asked ChatGPT "What are the best shampoo brands in Australia?": 1. Olaplex, 2. Kérastase, 3. Kevin.Murphy, 4. Redken, 5. Davroe - Asked ChatGPT "What's the best shampoo for dry, damaged hair?": 1. Redken, 2. Olaplex - Searched Google, AI Overview "shampoo": named none of the brands we track - Searched Google, AI Overview "best shampoo": 1. Pureology, 2. Olaplex, 3. OGX, 4. Kérastase Not named in any answer: Moroccanoil, Head & Shoulders, Dove, Sukin, Pantene, TRESemmé, Herbal Essences and ELEVEN Australia. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia shampoo and haircare brands in September 2026? - In September 2026, Redken gained share of searches among shampoo and haircare brands in Australia, from 8% to 8.9%. ## Month by month | Month | Redken estimated searches | Redken Share of Search | Redken rank | TRESemmé estimated searches | TRESemmé Share of Search | TRESemmé rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 7.2% | 3 | 2.9K | 2.1% | 12 | | Nov 2025 | 12.1K | 6.4% | 3 | 2.4K | 1.3% | 14 | | Dec 2025 | 9.9K | 6.9% | 3 | 2.4K | 1.7% | 13 | | Jan 2026 | 12.1K | 8.4% | 3 | 2.4K | 1.7% | 13 | | Feb 2026 | 9.9K | 8.3% | 3 | 2.4K | 2% | 13 | | Mar 2026 | 14.8K | 9.8% | 3 | 2.9K | 1.9% | 14 | | Apr 2026 | 12.1K | 9.3% | 3 | 2.4K | 1.8% | 14 | | May 2026 | 9.9K | 7.4% | 3 | 2.4K | 1.8% | 13 | | Jun 2026 | 12.1K | 9.1% | 3 | 2.4K | 1.8% | 13 | | Jul 2026 | 12.1K | 8.9% | 3 | 2.9K | 2.1% | 13 | | Aug 2026 | 12.1K | 8% | 3 | 2.9K | 1.9% | 13 | | Sep 2026 | 12.1K | 8.9% | 3 | 2.9K | 2.1% | 13 | ## How each brand is measured Brandwave collects information about searches that people make online using Redken’s and TRESemmé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Redken**: Measured on the search term “redken”. - **TRESemmé**: Measured on the search term “tresemme”. - [Redken profile](/demand/au/brands/redken) - [TRESemmé profile](/demand/au/brands/tresemme) - [All shampoo and haircare brands in Australia](/demand/au/categories/au-shampoo-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Redken or TRESemmé more popular in search? In September 2026, Redken had more branded searches than TRESemmé among shampoo and haircare brands in Australia. Redken had about 12,100 branded searches, while TRESemmé had 2,900. Redken made up 8.9% of all shampoo and haircare brand searches we track, and TRESemmé accounted for 2.1%. ## Cite this page Brandwave. "Redken vs TRESemmé: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/redken-vs-tresemme This page is also available as HTML at https://gobrandwave.com/demand/au/compare/redken-vs-tresemme. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.