--- title: "Red Rock Deli vs Smith's: Which is searched more in Australia?" description: "Is Red Rock Deli or Smith's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chip brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/red-rock-deli-vs-smiths-chips" publisher: "Brandwave" --- # Red Rock Deli vs Smith's: Which is searched more in Australia? Is Red Rock Deli or Smith's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chip brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Red Rock Deli and Smith's - **Competitive set**: Chip brands - **Market**: Australia - **Month measured**: Sep 2026 - **Red Rock Deli Share of Search**: 12.6% - **Smith's Share of Search**: 28.3% ## Is Red Rock Deli or Smith's more popular in search? - In September 2026, Smith's had more branded searches than Red Rock Deli among chip brands in Australia. Smith's had about 14,800 branded searches, while Red Rock Deli had 6,600. Smith's made up 28.3% of all chip brand searches we track, and Red Rock Deli accounted for 12.6%. - Smith's was ahead of Red Rock Deli in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Red Rock Deli’s share of searches among chip brands in Australia moved from 15.5% to 12.6%, and its estimated monthly branded searches held steady at 6.6K. - Across the 12 months ending September 2026, Smith's’ share of searches among chip brands in Australia moved from 28.5% to 28.3%, and its estimated monthly branded searches moved from 12.1K to 14.8K. ## Top chip brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Smith's appeared in all four answers. Red Rock Deli was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Smith's was listed before Red Rock Deli in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Smith's | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Kettle | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Red Rock Deli | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Thins | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Doritos | 5th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about chip brands - Asked ChatGPT "What's the best chip brand in Australia?": 1. Smith's, 2. Kettle, 3. Red Rock Deli, 4. Thins, 5. Doritos - Asked ChatGPT "Which brand of potato chips in Australia tastes best?": 1. Kettle, 2. Red Rock Deli, 3. Smith's - Asked ChatGPT "What are the most popular chip brands in Australia?": 1. Smith's, 2. Red Rock Deli, 3. Kettle, 4. Thins, 5. Doritos - Searched Google, AI Overview "potato chips": 1. Smith's, 2. Thins, 3. Kettle Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia chip brands in September 2026? - In September 2026, Smith's lost share of searches among chip brands in Australia, from 29.8% to 28.3%. - In September 2026, Red Rock Deli lost share of searches among chip brands in Australia, from 13.3% to 12.6%. ## Month by month | Month | Red Rock Deli estimated searches | Red Rock Deli Share of Search | Red Rock Deli rank | Smith's estimated searches | Smith's Share of Search | Smith's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 15.5% | 4 | 12.1K | 28.5% | 2 | | Nov 2025 | 8.1K | 18.6% | 3 | 12.1K | 27.8% | 2 | | Dec 2025 | 6.6K | 18.4% | 3 | 9.9K | 27.6% | 2 | | Jan 2026 | 6.6K | 17.8% | 4 | 9.9K | 26.7% | 2 | | Feb 2026 | 5.4K | 14.4% | 4 | 9.9K | 26.5% | 2 | | Mar 2026 | 6.6K | 15.5% | 4 | 12.1K | 28.5% | 2 | | Apr 2026 | 5.4K | 13.1% | 4 | 12.1K | 29.3% | 2 | | May 2026 | 6.6K | 14.6% | 4 | 14.8K | 32.7% | 2 | | Jun 2026 | 5.4K | 10.6% | 4 | 18.1K | 35.4% | 2 | | Jul 2026 | 6.6K | 13.5% | 4 | 18.1K | 36.9% | 1 | | Aug 2026 | 6.6K | 13.3% | 4 | 14.8K | 29.8% | 2 | | Sep 2026 | 6.6K | 12.6% | 4 | 14.8K | 28.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Red Rock Deli’s and Smith's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Red Rock Deli**: Measured on the search term “red rock deli”. - **Smith's**: Measured on the search term “smiths chips”. - [Red Rock Deli profile](/demand/au/brands/red-rock-deli) - [Smith's profile](/demand/au/brands/smiths-chips) - [All chip brands in Australia](/demand/au/categories/au-chip-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Red Rock Deli or Smith's more popular in search? In September 2026, Smith's had more branded searches than Red Rock Deli among chip brands in Australia. Smith's had about 14,800 branded searches, while Red Rock Deli had 6,600. Smith's made up 28.3% of all chip brand searches we track, and Red Rock Deli accounted for 12.6%. ## Cite this page Brandwave. "Red Rock Deli vs Smith's: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/red-rock-deli-vs-smiths-chips This page is also available as HTML at https://gobrandwave.com/demand/au/compare/red-rock-deli-vs-smiths-chips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.