--- title: "RACV vs ROLLiN': Which is searched more in Australia?" description: "Is RACV or ROLLiN' more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car insurance brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/racv-vs-rollin-insurance" publisher: "Brandwave" --- # RACV vs ROLLiN': Which is searched more in Australia? Is RACV or ROLLiN' more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car insurance brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: RACV and ROLLiN' - **Competitive set**: Car insurance brands - **Market**: Australia - **Month measured**: Sep 2026 - **RACV Share of Search**: 1.6% - **ROLLiN' Share of Search**: 1.6% ## Is RACV or ROLLiN' more popular in search? - In September 2026, RACV and ROLLiN' were level in searches among car insurance brands in Australia, with an estimated 14.8K versus 14.3K branded searches, at 1.6% of the total each. - RACV was ahead of ROLLiN' in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, RACV’s share of searches among car insurance brands in Australia moved from 1.5% to 1.6%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, ROLLiN'’s share of searches among car insurance brands in Australia moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 11K to 14.3K. ## Top car insurance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ROLLiN' was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. RACV was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ROLLiN' was listed before RACV in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Budget Direct | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | AAMI | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Youi | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | NRMA Insurance | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | ROLLiN' | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bingle | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | RACV | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Allianz | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about car insurance brands - Asked ChatGPT "Which car insurance company should I use in Australia?": 1. AAMI, 2. Budget Direct, 3. RACV, 4. Allianz, 5. NRMA Insurance, 6. Youi, 7. Bingle - Asked ChatGPT "What are the best car insurance brands in Australia?": 1. Youi, 2. Budget Direct, 3. AAMI, 4. Bingle, 5. NRMA Insurance, 6. ROLLiN' - Asked ChatGPT "What's the best comprehensive car insurance in Australia for a young driver?": 1. ROLLiN', 2. Budget Direct, 3. AAMI, 4. Youi - Searched Google, AI Overview "car insurance": named none of the brands we track - Searched Google, AI Overview "compare car insurance": 1. Budget Direct, 2. NRMA Insurance, 3. Youi, 4. Bingle Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia car insurance brands in September 2026? - Estimated monthly branded searches for ROLLiN' in Australia rose 30% over 12 measured months, from 11K to 14.3K in September 2026. ## Month by month | Month | RACV estimated searches | RACV Share of Search | RACV rank | ROLLiN' estimated searches | ROLLiN' Share of Search | ROLLiN' rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 1.5% | 7 | 11K | 1.1% | 8 | | Nov 2025 | 14.8K | 1.5% | 7 | 11K | 1.1% | 8 | | Dec 2025 | 14.8K | 1.8% | 7 | 11K | 1.3% | 8 | | Jan 2026 | 18.1K | 1.9% | 7 | 11.7K | 1.2% | 8 | | Feb 2026 | 14.8K | 1.6% | 7 | 11.7K | 1.3% | 8 | | Mar 2026 | 14.8K | 1.6% | 7 | 11.7K | 1.2% | 8 | | Apr 2026 | 14.8K | 1.7% | 7 | 11.7K | 1.4% | 8 | | May 2026 | 14.8K | 1.6% | 7 | 14.3K | 1.6% | 8 | | Jun 2026 | 14.8K | 1.6% | 7 | 14.3K | 1.6% | 8 | | Jul 2026 | 14.8K | 1.7% | 7 | 14.3K | 1.6% | 8 | | Aug 2026 | 14.8K | 1.7% | 7 | 14.3K | 1.6% | 8 | | Sep 2026 | 14.8K | 1.6% | 7 | 14.3K | 1.6% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using RACV’s and ROLLiN'’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **RACV**: Measured on the search term “racv insurance”. - **ROLLiN'**: Measured on the search terms “rollin car insurance” and “rollin insurance”, summed into one figure. - [RACV profile](/demand/au/brands/racv) - [ROLLiN' profile](/demand/au/brands/rollin-insurance) - [All car insurance brands in Australia](/demand/au/categories/au-car-insurance-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is RACV or ROLLiN' more popular in search? In September 2026, RACV and ROLLiN' were level in searches among car insurance brands in Australia, with an estimated 14.8K versus 14.3K branded searches, at 1.6% of the total each. ## Cite this page Brandwave. "RACV vs ROLLiN': Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/racv-vs-rollin-insurance This page is also available as HTML at https://gobrandwave.com/demand/au/compare/racv-vs-rollin-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.