--- title: "Rab vs The North Face: Which is searched more in Australia?" description: "Is Rab or The North Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor jacket brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/rab-vs-the-north-face" publisher: "Brandwave" --- # Rab vs The North Face: Which is searched more in Australia? Is Rab or The North Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor jacket brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rab and The North Face - **Competitive set**: Outdoor jacket brands - **Market**: Australia - **Month measured**: Sep 2026 - **Rab Share of Search**: 1.4% - **The North Face Share of Search**: 5.7% ## Is Rab or The North Face more popular in search? - In September 2026, The North Face had more branded searches than Rab among outdoor jacket brands in Australia. The North Face had about 2,900 branded searches, while Rab had 720. The North Face made up 5.7% of all outdoor jacket brand searches we track, and Rab accounted for 1.4%. - The North Face was ahead of Rab in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Rab’s share of searches among outdoor jacket brands in Australia moved from 0.78% to 1.4%, and its estimated monthly branded searches moved from 320 to 720. - Across the 12 months ending September 2026, The North Face’s share of searches among outdoor jacket brands in Australia moved from 4.7% to 5.7%, and its estimated monthly branded searches moved from 1.9K to 2.9K. ## Top outdoor jacket brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The North Face was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Rab was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. The North Face was listed before Rab in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patagonia | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Macpac | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Kathmandu | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | The North Face | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Rab | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Mont | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Arc'teryx | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Columbia | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Mountain Designs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about outdoor jacket brands - Asked ChatGPT "What's the best rain jacket for hiking in Australia?": 1. Patagonia, 2. Macpac, 3. Mont - Asked ChatGPT "Which outdoor jacket brand should I buy in Australia?": 1. Patagonia, 2. Macpac, 3. Kathmandu, 4. Arc'teryx - Asked ChatGPT "What's the best puffer jacket for travel?": 1. Patagonia, 2. Rab - Searched Google, AI Overview "rain jacket": 1. Patagonia, 2. The North Face, 3. Kathmandu, 4. Columbia - Searched Google, AI Overview "waterproof jacket": 1. Kathmandu, 2. Macpac, 3. The North Face Not named in any answer: Mountain Designs. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia outdoor jacket brands in September 2026? - In September 2026, The North Face lost share of searches among outdoor jacket brands in Australia, from 11.4% to 5.7%. - Estimated monthly branded searches for Rab in Australia rose 125% over 12 measured months, from 320 to 720 in September 2026. ## Month by month | Month | Rab estimated searches | Rab Share of Search | Rab rank | The North Face estimated searches | The North Face Share of Search | The North Face rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 0.78% | 8 | 1.9K | 4.7% | 6 | | Nov 2025 | 480 | 0.83% | 7 | 2.9K | 5% | 5 | | Dec 2025 | 390 | 0.84% | 7 | 2.4K | 5.2% | 6 | | Jan 2026 | 480 | 1.2% | 7 | 1.9K | 4.7% | 6 | | Feb 2026 | 720 | 2.1% | 7 | 1.9K | 5.6% | 6 | | Mar 2026 | 590 | 1% | 7 | 2.9K | 5.1% | 6 | | Apr 2026 | 1K | 1.2% | 7 | 4.4K | 5.3% | 6 | | May 2026 | 1.3K | 1.2% | 7 | 6.6K | 6% | 5 | | Jun 2026 | 1.6K | 1.1% | 7 | 18.1K | 12.9% | 3 | | Jul 2026 | 1.3K | 0.9% | 7 | 27.1K | 18.8% | 2 | | Aug 2026 | 1K | 1.2% | 7 | 9.9K | 11.4% | 4 | | Sep 2026 | 720 | 1.4% | 7 | 2.9K | 5.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Rab’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rab**: Measured on the search term “rab jacket”. - **The North Face**: Measured on the search term “the north face jacket”. - [Rab profile](/demand/au/brands/rab) - [The North Face profile](/demand/au/brands/the-north-face) - [All outdoor jacket brands in Australia](/demand/au/categories/au-outdoor-jacket-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rab or The North Face more popular in search? In September 2026, The North Face had more branded searches than Rab among outdoor jacket brands in Australia. The North Face had about 2,900 branded searches, while Rab had 720. The North Face made up 5.7% of all outdoor jacket brand searches we track, and Rab accounted for 1.4%. ## Cite this page Brandwave. "Rab vs The North Face: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/rab-vs-the-north-face This page is also available as HTML at https://gobrandwave.com/demand/au/compare/rab-vs-the-north-face. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.