--- title: "Quay vs Szade: Which is searched more in Australia?" description: "Is Quay or Szade more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/quay-vs-szade" publisher: "Brandwave" --- # Quay vs Szade: Which is searched more in Australia? Is Quay or Szade more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Quay and Szade - **Competitive set**: Sunglasses brands - **Market**: Australia - **Month measured**: Sep 2026 - **Quay Share of Search**: 7.9% - **Szade Share of Search**: 1.9% ## Is Quay or Szade more popular in search? - In September 2026, Quay had more branded searches than Szade among sunglasses brands in Australia. Quay had about 9,900 branded searches, while Szade had 2,400. Quay made up 7.9% of all sunglasses brand searches we track, and Szade accounted for 1.9%. - Quay was ahead of Szade in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Quay’s share of searches among sunglasses brands in Australia moved from 10.4% to 7.9%, and its estimated monthly branded searches moved from 12.1K to 9.9K. - Across the 12 months ending September 2026, Szade’s share of searches among sunglasses brands in Australia moved from 1.4% to 1.9%, and its estimated monthly branded searches moved from 1.6K to 2.4K. ## Top sunglasses brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Quay was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Szade did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ray-Ban | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Le Specs | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Oakley | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Maui Jim | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Cancer Council | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | OTIS | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Quay | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Poppy Lissiman | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Carrera | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Szade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bollé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Local Supply | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunglasses brands - Asked ChatGPT "What are the best sunglasses brands in Australia?": 1. Maui Jim, 2. Ray-Ban, 3. Oakley, 4. Le Specs, 5. Cancer Council, 6. Poppy Lissiman - Asked ChatGPT "Which polarised sunglasses should I buy?": 1. Oakley, 2. Maui Jim - Asked ChatGPT "What are good Australian sunglasses brands?": 1. Le Specs, 2. OTIS, 3. Cancer Council, 4. Quay, 5. Poppy Lissiman - Searched Google, AI Overview "sunglasses": 1. Ray-Ban, 2. Oakley, 3. Maui Jim, 4. Le Specs - Searched Google, AI Overview "polarised sunglasses": 1. Ray-Ban, 2. Oakley, 3. Le Specs, 4. Cancer Council Not named in any answer: Carrera, Szade, Bollé and Local Supply. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia sunglasses brands in September 2026? - In September 2026, Quay lost share of searches among sunglasses brands in Australia, from 8.8% to 7.9%. - Estimated monthly branded searches for Szade in Australia rose 50% over 12 measured months, from 1.6K to 2.4K in September 2026. ## Month by month | Month | Quay estimated searches | Quay Share of Search | Quay rank | Szade estimated searches | Szade Share of Search | Szade rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 10.4% | 3 | 1.6K | 1.4% | 11 | | Nov 2025 | 14.8K | 8% | 5 | 2.4K | 1.3% | 10 | | Dec 2025 | 14.8K | 8% | 5 | 2.4K | 1.3% | 11 | | Jan 2026 | 12.1K | 9.2% | 5 | 1.6K | 1.2% | 11 | | Feb 2026 | 8.1K | 8.2% | 5 | 1.3K | 1.3% | 11 | | Mar 2026 | 8.1K | 8.5% | 5 | 1.6K | 1.7% | 10 | | Apr 2026 | 8.1K | 8.9% | 5 | 1.9K | 2.1% | 10 | | May 2026 | 6.6K | 7.5% | 5 | 1.9K | 2.2% | 10 | | Jun 2026 | 9.9K | 10.8% | 4 | 1.6K | 1.7% | 10 | | Jul 2026 | 9.9K | 10.1% | 4 | 1.9K | 1.9% | 10 | | Aug 2026 | 9.9K | 8.8% | 4 | 2.4K | 2.1% | 10 | | Sep 2026 | 9.9K | 7.9% | 4 | 2.4K | 1.9% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Quay’s and Szade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Quay**: Measured on the search term “quay sunglasses”. - **Szade**: Measured on the search term “szade”. - [Quay profile](/demand/au/brands/quay) - [Szade profile](/demand/au/brands/szade) - [All sunglasses brands in Australia](/demand/au/categories/au-sunglasses-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Quay or Szade more popular in search? In September 2026, Quay had more branded searches than Szade among sunglasses brands in Australia. Quay had about 9,900 branded searches, while Szade had 2,400. Quay made up 7.9% of all sunglasses brand searches we track, and Szade accounted for 1.9%. ## Cite this page Brandwave. "Quay vs Szade: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/quay-vs-szade This page is also available as HTML at https://gobrandwave.com/demand/au/compare/quay-vs-szade. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.