--- title: "Project Blank vs Rip Curl: Which is searched more in Australia?" description: "Is Project Blank or Rip Curl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wetsuit brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/project-blank-vs-rip-curl" publisher: "Brandwave" --- # Project Blank vs Rip Curl: Which is searched more in Australia? Is Project Blank or Rip Curl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wetsuit brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Project Blank and Rip Curl - **Competitive set**: Wetsuit brands - **Market**: Australia - **Month measured**: Sep 2026 - **Project Blank Share of Search**: 1.9% - **Rip Curl Share of Search**: 17.8% ## Is Project Blank or Rip Curl more popular in search? - In September 2026, Rip Curl had more branded searches than Project Blank among wetsuit brands in Australia. Rip Curl had about 1,600 branded searches, while Project Blank had 170. Rip Curl made up 17.8% of all wetsuit brand searches we track, and Project Blank accounted for 1.9%. - Rip Curl was ahead of Project Blank in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Project Blank’s share of searches among wetsuit brands in Australia moved from 3.3% to 1.9%, and its estimated monthly branded searches moved from 260 to 170. - Across the 12 months ending September 2026, Rip Curl’s share of searches among wetsuit brands in Australia moved from 16.5% to 17.8%, and its estimated monthly branded searches moved from 1.3K to 1.6K. ## Top wetsuit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rip Curl was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Project Blank did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | O'Neill | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Rip Curl | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Billabong | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Quiksilver | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Xcel | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Patagonia | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Need Essentials | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Roxy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cressi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Project Blank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wetsuit brands - Asked ChatGPT "Which wetsuit should I buy in Australia?": 1. O'Neill - Asked ChatGPT "What are the best wetsuit brands?": 1. O'Neill, 2. Rip Curl, 3. Xcel, 4. Billabong, 5. Patagonia, 6. Need Essentials - Asked ChatGPT "What is the best wetsuit for surfing in winter?": 1. O'Neill, 2. Rip Curl - Searched Google, AI Overview "wetsuit": 1. O'Neill, 2. Rip Curl, 3. Billabong - Searched Google, AI Overview "mens wetsuit": 1. Quiksilver, 2. Rip Curl, 3. O'Neill, 4. Billabong Not named in any answer: Roxy, Cressi, Zion and Project Blank. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia wetsuit brands in September 2026? - In September 2026, O'Neill overtook Rip Curl to become the leader among wetsuit brands in Australia, with 32.2% of the searches. - In September 2026, Project Blank gained share of searches among wetsuit brands in Australia, from 1.2% to 1.9%. - In September 2026, Rip Curl lost share of searches among wetsuit brands in Australia, from 39.4% to 17.8%. ## Month by month | Month | Project Blank estimated searches | Project Blank Share of Search | Project Blank rank | Rip Curl estimated searches | Rip Curl Share of Search | Rip Curl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 3.3% | 11 | 1.3K | 16.5% | 2 | | Nov 2025 | 390 | 3.2% | 11 | 2.4K | 19.8% | 2 | | Dec 2025 | 260 | 2.6% | 11 | 1.9K | 19.1% | 2 | | Jan 2026 | 170 | 1.9% | 11 | 1.6K | 18% | 2 | | Feb 2026 | 140 | 2% | 11 | 1K | 13.9% | 2 | | Mar 2026 | 260 | 2.9% | 11 | 1.3K | 14.4% | 3 | | Apr 2026 | 390 | 2.9% | 11 | 1.9K | 14.3% | 3 | | May 2026 | 390 | 2.8% | 9 | 2.9K | 20.8% | 2 | | Jun 2026 | 320 | 2.4% | 11 | 2.4K | 17.8% | 2 | | Jul 2026 | 260 | 1.8% | 11 | 5.4K | 36.8% | 1 | | Aug 2026 | 170 | 1.2% | 11 | 5.4K | 39.4% | 1 | | Sep 2026 | 170 | 1.9% | 11 | 1.6K | 17.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Project Blank’s and Rip Curl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Project Blank**: Measured on the search term “project blank wetsuit”. - **Rip Curl**: Measured on the search term “rip curl wetsuit”. - [Project Blank profile](/demand/au/brands/project-blank) - [Rip Curl profile](/demand/au/brands/rip-curl) - [All wetsuit brands in Australia](/demand/au/categories/au-wetsuit-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Project Blank or Rip Curl more popular in search? In September 2026, Rip Curl had more branded searches than Project Blank among wetsuit brands in Australia. Rip Curl had about 1,600 branded searches, while Project Blank had 170. Rip Curl made up 17.8% of all wetsuit brand searches we track, and Project Blank accounted for 1.9%. ## Cite this page Brandwave. "Project Blank vs Rip Curl: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/project-blank-vs-rip-curl This page is also available as HTML at https://gobrandwave.com/demand/au/compare/project-blank-vs-rip-curl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.