--- title: "Prime Video vs Stan: Which is searched more in Australia?" description: "Is Prime Video or Stan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/prime-video-vs-stan" publisher: "Brandwave" --- # Prime Video vs Stan: Which is searched more in Australia? Is Prime Video or Stan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Prime Video and Stan - **Competitive set**: Streaming services - **Market**: Australia - **Month measured**: Sep 2026 - **Prime Video Share of Search**: 17% - **Stan Share of Search**: 1.3% ## Is Prime Video or Stan more popular in search? - In September 2026, Prime Video had more branded searches than Stan among streaming services in Australia. Prime Video had about 478,000 branded searches, while Stan had 36,300. Prime Video made up 17% of all streaming service searches we track, and Stan accounted for 1.3%. - Prime Video was ahead of Stan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Prime Video’s share of searches among streaming services in Australia moved from 17.1% to 17%, and its estimated monthly branded searches moved from 503K to 478K. - Across the 12 months ending September 2026, Stan’s share of searches among streaming services in Australia moved from 0.42% to 1.3%, and its estimated monthly branded searches moved from 12.4K to 36.3K. ## Top streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Prime Video appeared in all five answers. Stan was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Prime Video was listed before Stan in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Netflix | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Prime Video | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Disney+ | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Stan | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Binge | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Paramount+ | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kayo Sports | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | BritBox | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Foxtel | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | hayu | 10th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about streaming services - Asked ChatGPT "Which streaming service should I subscribe to in Australia?": 1. Netflix, 2. Prime Video, 3. Disney+, 4. Kayo Sports - Asked ChatGPT "What are the best streaming services in Australia?": 1. Netflix, 2. Disney+, 3. Prime Video, 4. Stan, 5. Binge, 6. Kayo Sports - Asked ChatGPT "What's the best value streaming service in Australia?": 1. Prime Video, 2. Paramount+, 3. Netflix, 4. Disney+, 5. Binge - Searched Google, AI Overview "streaming services": 1. Netflix, 2. Stan, 3. Prime Video, 4. Disney+, 5. Binge, 6. Paramount+, 7. Kayo Sports, 8. BritBox, 9. hayu - Searched Google, AI Overview "streaming service": 1. Netflix, 2. Stan, 3. Disney+, 4. Prime Video, 5. Binge, 6. Foxtel, 7. BritBox, 8. hayu Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia streaming services in September 2026? - In September 2026, Stan lost share of searches among streaming services in Australia, from 2.2% to 1.3%. - Prime Video’s share of searches among streaming services in Australia has lost ground for 3 months in a row, from 19% to 17% in September 2026. ## Month by month | Month | Prime Video estimated searches | Prime Video Share of Search | Prime Video rank | Stan estimated searches | Stan Share of Search | Stan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 503K | 17.1% | 2 | 12.4K | 0.42% | 9 | | Nov 2025 | 478K | 16.6% | 2 | 20.1K | 0.7% | 9 | | Dec 2025 | 411K | 13.1% | 2 | 26.5K | 0.85% | 9 | | Jan 2026 | 503K | 15.8% | 2 | 37.9K | 1.2% | 8 | | Feb 2026 | 478K | 17% | 2 | 38.4K | 1.4% | 8 | | Mar 2026 | 503K | 13.6% | 3 | 37.9K | 1% | 8 | | Apr 2026 | 503K | 16.6% | 3 | 36.9K | 1.2% | 8 | | May 2026 | 615K | 19.1% | 2 | 64.3K | 2% | 8 | | Jun 2026 | 585K | 19% | 2 | 64.3K | 2.1% | 7 | | Jul 2026 | 503K | 17.4% | 2 | 63.7K | 2.2% | 7 | | Aug 2026 | 503K | 17.3% | 2 | 64.3K | 2.2% | 7 | | Sep 2026 | 478K | 17% | 2 | 36.3K | 1.3% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Prime Video’s and Stan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Prime Video**: Measured on the search terms “amazon prime video” and “prime video”, summed into one figure. - **Stan**: Measured on the search terms “stan app”, “stan streaming” and “stan tv”, summed into one figure. - [Prime Video profile](/demand/au/brands/prime-video) - [Stan profile](/demand/au/brands/stan) - [All streaming services in Australia](/demand/au/categories/au-streaming-services): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Prime Video or Stan more popular in search? In September 2026, Prime Video had more branded searches than Stan among streaming services in Australia. Prime Video had about 478,000 branded searches, while Stan had 36,300. Prime Video made up 17% of all streaming service searches we track, and Stan accounted for 1.3%. ## Cite this page Brandwave. "Prime Video vs Stan: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/prime-video-vs-stan This page is also available as HTML at https://gobrandwave.com/demand/au/compare/prime-video-vs-stan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.