--- title: "Prada vs Tom Ford: Which is searched more in Australia?" description: "Is Prada or Tom Ford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/prada-vs-tom-ford" publisher: "Brandwave" --- # Prada vs Tom Ford: Which is searched more in Australia? Is Prada or Tom Ford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Prada and Tom Ford - **Competitive set**: Fragrance brands - **Market**: Australia - **Month measured**: Sep 2026 - **Prada Share of Search**: 6% - **Tom Ford Share of Search**: 6% ## Is Prada or Tom Ford more popular in search? - In September 2026, Prada and Tom Ford were level in searches among fragrance brands in Australia, with an estimated 14.8K branded searches each, at 6% of the total each. - The lead changed hands 3 times in the 12 months ending September 2026: Tom Ford took it in January 2026, Prada took it in April 2026, Tom Ford took it in August 2026. - Across the 12 months ending September 2026, Prada’s share of searches among fragrance brands in Australia moved from 6.9% to 6%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Tom Ford’s share of searches among fragrance brands in Australia moved from 6.9% to 6%, and its estimated monthly branded searches held steady at 14.8K. ## Top fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Prada was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Tom Ford was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yves Saint Laurent | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Chanel | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Dior Beauty | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Maison Francis Kurkdjian | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Tom Ford | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Le Labo | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Jo Malone | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Versace | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Burberry | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Prada | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | KAYALI | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Marc Jacobs | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Gucci | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Rabanne | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Viktor&Rolf | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about fragrance brands - Asked ChatGPT "What are the best perfume brands in Australia?": 1. Chanel, 2. Dior Beauty, 3. Yves Saint Laurent, 4. Maison Francis Kurkdjian, 5. Le Labo, 6. Jo Malone, 7. Versace - Asked ChatGPT "Which women's perfume is most popular in Australia?": 1. Chanel, 2. Yves Saint Laurent - Asked ChatGPT "What's a good long-lasting perfume?": 1. Yves Saint Laurent, 2. Tom Ford - Searched Google, AI Overview "best perfume": 1. Chanel, 2. Yves Saint Laurent, 3. Prada Not named in any answer: Burberry, KAYALI, Marc Jacobs, Gucci, Rabanne and Viktor&Rolf. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia fragrance brands in September 2026? - In September 2026, Tom Ford lost share of searches among fragrance brands in Australia, from 7.8% to 6%. - In September 2026, Prada rose from 9th to 8th among fragrance brands in Australia. ## Month by month | Month | Prada estimated searches | Prada Share of Search | Prada rank | Tom Ford estimated searches | Tom Ford Share of Search | Tom Ford rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 6.9% | 8 | 14.8K | 6.9% | 9 | | Nov 2025 | 18.1K | 5.9% | 10 | 18.1K | 5.9% | 11 | | Dec 2025 | 22.2K | 6.7% | 9 | 18.1K | 5.4% | 10 | | Jan 2026 | 9.9K | 5.6% | 10 | 12.1K | 6.9% | 8 | | Feb 2026 | 9.9K | 6.1% | 9 | 9.9K | 6.1% | 10 | | Mar 2026 | 9.9K | 5.7% | 10 | 12.1K | 7% | 8 | | Apr 2026 | 12.1K | 6.6% | 8 | 9.9K | 5.4% | 10 | | May 2026 | 12.1K | 5.9% | 8 | 12.1K | 5.9% | 9 | | Jun 2026 | 12.1K | 6.9% | 8 | 9.9K | 5.7% | 9 | | Jul 2026 | 12.1K | 6.2% | 8 | 12.1K | 6.2% | 9 | | Aug 2026 | 14.8K | 6.4% | 9 | 18.1K | 7.8% | 8 | | Sep 2026 | 14.8K | 6% | 8 | 14.8K | 6% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Prada’s and Tom Ford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Prada**: Measured on the search term “prada perfume”. - **Tom Ford**: Measured on the search term “tom ford perfume”. - [Prada profile](/demand/au/brands/prada) - [Tom Ford profile](/demand/au/brands/tom-ford) - [All fragrance brands in Australia](/demand/au/categories/au-fragrance-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Prada or Tom Ford more popular in search? In September 2026, Prada and Tom Ford were level in searches among fragrance brands in Australia, with an estimated 14.8K branded searches each, at 6% of the total each. ## Cite this page Brandwave. "Prada vs Tom Ford: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/prada-vs-tom-ford This page is also available as HTML at https://gobrandwave.com/demand/au/compare/prada-vs-tom-ford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.