---
title: "Porsche vs Subaru: Which is searched more in Australia?"
description: "Is Porsche or Subaru more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/porsche-vs-subaru"
publisher: "Brandwave"
---

# Porsche vs Subaru: Which is searched more in Australia?

Is Porsche or Subaru more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Porsche and Subaru
- **Competitive set**: Car brands
- **Market**: Australia
- **Month measured**: Sep 2026
- **Porsche Share of Search**: 2.8%
- **Subaru Share of Search**: 3.4%

## Is Porsche or Subaru more popular in search?

- In September 2026, Subaru had more branded searches than Porsche among car brands in Australia. Subaru had about 220,000 branded searches, while Porsche had 181,000. Subaru made up 3.4% of all car brand searches we track, and Porsche accounted for 2.8%.
- Subaru was ahead of Porsche in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Porsche’s share of searches among car brands in Australia moved from 3% to 2.8%, and its estimated monthly branded searches moved from 211K to 181K.
- Across the 12 months ending September 2026, Subaru’s share of searches among car brands in Australia moved from 4% to 3.4%, and its estimated monthly branded searches moved from 283K to 220K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Porsche was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Subaru was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Porsche and Subaru were each listed first in one of the two answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Hyundai | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| BYD | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Honda | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kia | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Ford | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| Mazda | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Volkswagen | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Suzuki | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Nissan | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| BMW | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mercedes-Benz | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Geely | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Audi | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Subaru | 17th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bentley | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cupra | 19th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Porsche | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Tesla | 23rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Fiat | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 25th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peugeot | 27th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| MINI | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitsubishi | 32nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Lotus | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Polestar | 34th | 0 of 3 | 1 of 2 | 1 of 5 |
| Volvo | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Zeekr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| GWM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaecoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Holden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isuzu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chery | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Haval | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Denza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Skoda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aston Martin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Renault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LDV | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy in Australia?": 1. Toyota, 2. BYD, 3. Hyundai
- Asked ChatGPT "What are the most reliable car brands in Australia?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Mazda, 6. Hyundai, 7. Kia
- Asked ChatGPT "What is the best SUV to buy in Australia?": 1. Toyota, 2. Hyundai, 3. BYD, 4. Mazda, 5. Kia, 6. Tesla, 7. Ford, 8. Mitsubishi
- Searched Google, AI Overview "car brands": 1. Toyota, 2. Volkswagen, 3. Ford, 4. BYD, 5. Hyundai, 6. Honda, 7. Suzuki, 8. Nissan, 9. Kia, 10. Chevrolet, 11. BMW, 12. Mercedes-Benz, 13. Geely, 14. Audi, 15. Bentley, 16. Cupra, 17. Lamborghini, 18. Porsche, 19. Lexus, 20. Alfa Romeo, 21. Fiat, 22. Jeep, 23. Maserati, 24. Peugeot, 25. Genesis, 26. Cadillac, 27. MINI, 28. Rolls-Royce, 29. Lotus, 30. Polestar, 31. Volvo
- Searched Google, AI Overview "new car": 1. Ford, 2. Toyota, 3. Tesla, 4. Chery, 5. Hyundai, 6. Isuzu, 7. BYD, 8. Suzuki

Not named in any answer: Zeekr, Land Rover, GWM, Jaecoo, Holden, Ferrari, MG, Jaguar, Haval, McLaren, Denza, Skoda, Aston Martin, XPENG, Renault, Mahindra, LDV, Ineos, Leapmotor and KGM.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How did search popularity change for Australia car brands in September 2026?

- Estimated monthly branded searches for Subaru in Australia fell 22.4% over 12 measured months, from 283K to 220K in September 2026.
- Estimated monthly branded searches for Porsche in Australia fell 13.9% over 12 measured months, from 211K to 181K in September 2026.

## Month by month

| Month | Porsche estimated searches | Porsche Share of Search | Porsche rank | Subaru estimated searches | Subaru Share of Search | Subaru rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 211K | 3% | 13 | 283K | 4% | 8 |
| Nov 2025 | 207K | 3.1% | 12 | 250K | 3.7% | 8 |
| Dec 2025 | 185K | 2.9% | 12 | 244K | 3.9% | 8 |
| Jan 2026 | 189K | 2.6% | 13 | 281K | 3.9% | 8 |
| Feb 2026 | 184K | 2.7% | 13 | 268K | 3.9% | 8 |
| Mar 2026 | 211K | 2.6% | 12 | 268K | 3.3% | 9 |
| Apr 2026 | 178K | 2.5% | 12 | 224K | 3.1% | 9 |
| May 2026 | 212K | 2.9% | 12 | 252K | 3.4% | 9 |
| Jun 2026 | 184K | 2.7% | 12 | 252K | 3.7% | 8 |
| Jul 2026 | 180K | 2.8% | 12 | 236K | 3.6% | 8 |
| Aug 2026 | 194K | 2.8% | 12 | 256K | 3.7% | 9 |
| Sep 2026 | 181K | 2.8% | 12 | 220K | 3.4% | 9 |

## How each brand is measured

Brandwave collects information about searches that people make online using Porsche’s and Subaru’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Porsche**: Measured on the search terms “porsche”, “porsche 911”, “porsche boxster”, “porsche cars”, “porsche cayenne”, “porsche cayman”, “porsche macan”, “porsche panamera” and “porsche taycan”, summed into one figure.
- **Subaru**: Measured on the search terms “subaru”, “subaru brz”, “subaru cars”, “subaru crosstrek”, “subaru forester”, “subaru impreza”, “subaru outback”, “subaru wrx” and “subaru xv”, summed into one figure.

- [Porsche profile](/demand/au/brands/porsche)
- [Subaru profile](/demand/au/brands/subaru)
- [All car brands in Australia](/demand/au/categories/au-car-brands): The set both shares are measured inside, 57 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Porsche or Subaru more popular in search?

In September 2026, Subaru had more branded searches than Porsche among car brands in Australia. Subaru had about 220,000 branded searches, while Porsche had 181,000. Subaru made up 3.4% of all car brand searches we track, and Porsche accounted for 2.8%.

## Cite this page

Brandwave. "Porsche vs Subaru: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/porsche-vs-subaru

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/porsche-vs-subaru. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.