--- title: "Poolwerx vs Swimart: Which is searched more in Australia?" description: "Is Poolwerx or Swimart more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pool shops set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/poolwerx-vs-swimart" publisher: "Brandwave" --- # Poolwerx vs Swimart: Which is searched more in Australia? Is Poolwerx or Swimart more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pool shops set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Poolwerx and Swimart - **Competitive set**: Pool shops - **Market**: Australia - **Month measured**: Sep 2026 - **Poolwerx Share of Search**: 41.9% - **Swimart Share of Search**: 18.7% ## Is Poolwerx or Swimart more popular in search? - In September 2026, Poolwerx had more branded searches than Swimart among pool shops in Australia. Poolwerx had about 12,100 branded searches, while Swimart had 5,400. Poolwerx made up 41.9% of all pool shop searches we track, and Swimart accounted for 18.7%. - Poolwerx was ahead of Swimart in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Poolwerx’s share of searches among pool shops in Australia moved from 47.7% to 41.9%, and its estimated monthly branded searches moved from 22.2K to 12.1K. - Across the 12 months ending September 2026, Swimart’s share of searches among pool shops in Australia moved from 17.4% to 18.7%, and its estimated monthly branded searches moved from 8.1K to 5.4K. ## Top pool shops in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Poolwerx and Swimart were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Poolwerx was listed before Swimart in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Poolwerx | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Swimart | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Best Pool Supplies | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Mr Pool Man | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Clark Rubber | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about pool shops - Asked ChatGPT "Where should I buy pool chemicals and equipment in Australia?": 1. Poolwerx, 2. Clark Rubber, 3. Swimart, 4. Mr Pool Man, 5. Best Pool Supplies - Asked ChatGPT "What are the best pool shops in Australia?": 1. Best Pool Supplies, 2. Poolwerx, 3. Mr Pool Man, 4. Swimart - Asked ChatGPT "Which pool shop in Australia is best for pool servicing?": 1. Swimart, 2. Poolwerx - Searched Google, AI Overview "pool chemicals": 1. Mr Pool Man Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia pool shops in September 2026? - In September 2026, Swimart overtook Best Pool Supplies to rank 2nd among pool shops in Australia, with 18.7% of the searches. - In September 2026, Poolwerx lost share of searches among pool shops in Australia, from 45.5% to 41.9%. ## Month by month | Month | Poolwerx estimated searches | Poolwerx Share of Search | Poolwerx rank | Swimart estimated searches | Swimart Share of Search | Swimart rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 47.7% | 1 | 8.1K | 17.4% | 3 | | Nov 2025 | 22.2K | 44.8% | 1 | 6.6K | 13.3% | 4 | | Dec 2025 | 27.1K | 39.2% | 1 | 9.9K | 14.3% | 3 | | Jan 2026 | 22.2K | 42.2% | 1 | 6.6K | 12.5% | 3 | | Feb 2026 | 14.8K | 50.5% | 1 | 4.4K | 15% | 2 | | Mar 2026 | 12.1K | 52.4% | 1 | 4.4K | 19.1% | 2 | | Apr 2026 | 9.9K | 52.4% | 1 | 3.6K | 19% | 2 | | May 2026 | 8.1K | 56.6% | 1 | 2.4K | 16.8% | 2 | | Jun 2026 | 6.6K | 54.1% | 1 | 1.9K | 15.6% | 3 | | Jul 2026 | 6.6K | 49.8% | 1 | 2.4K | 18.1% | 2 | | Aug 2026 | 8.1K | 45.5% | 1 | 2.9K | 16.3% | 3 | | Sep 2026 | 12.1K | 41.9% | 1 | 5.4K | 18.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Poolwerx’s and Swimart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Poolwerx**: Measured on the search term “poolwerx”. - **Swimart**: Measured on the search term “swimart”. - [Poolwerx profile](/demand/au/brands/poolwerx) - [Swimart profile](/demand/au/brands/swimart) - [All pool shops in Australia](/demand/au/categories/au-pool-shops): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Poolwerx or Swimart more popular in search? In September 2026, Poolwerx had more branded searches than Swimart among pool shops in Australia. Poolwerx had about 12,100 branded searches, while Swimart had 5,400. Poolwerx made up 41.9% of all pool shop searches we track, and Swimart accounted for 18.7%. ## Cite this page Brandwave. "Poolwerx vs Swimart: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/poolwerx-vs-swimart This page is also available as HTML at https://gobrandwave.com/demand/au/compare/poolwerx-vs-swimart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.