--- title: "Pirelli vs Yokohama: Which is searched more in Australia?" description: "Is Pirelli or Yokohama more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tyre brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/pirelli-vs-yokohama" publisher: "Brandwave" --- # Pirelli vs Yokohama: Which is searched more in Australia? Is Pirelli or Yokohama more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tyre brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pirelli and Yokohama - **Competitive set**: Tyre brands - **Market**: Australia - **Month measured**: Sep 2026 - **Pirelli Share of Search**: 5.8% - **Yokohama Share of Search**: 7.1% ## Is Pirelli or Yokohama more popular in search? - In September 2026, Yokohama had more branded searches than Pirelli among tyre brands in Australia. Yokohama had about 5,400 branded searches, while Pirelli had 4,400. Yokohama made up 7.1% of all tyre brand searches we track, and Pirelli accounted for 5.8%. - The lead changed hands 3 times in the 12 months ending September 2026: Yokohama took it in February 2026, Pirelli took it in May 2026, Yokohama took it in September 2026. - Across the 12 months ending September 2026, Pirelli’s share of searches among tyre brands in Australia moved from 6.3% to 5.8%, and its estimated monthly branded searches moved from 5.4K to 4.4K. - Across the 12 months ending September 2026, Yokohama’s share of searches among tyre brands in Australia moved from 5.1% to 7.1%, and its estimated monthly branded searches moved from 4.4K to 5.4K. ## Top tyre brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Pirelli was mentioned in one out of three: in one of the three ChatGPT answers. Yokohama did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Michelin | 1st | 2 of 3 | 2 of 3 | | Bridgestone | 2nd | 3 of 3 | 3 of 3 | | Continental | 3rd | 2 of 3 | 2 of 3 | | Goodyear | 4th | 1 of 3 | 1 of 3 | | Falken | 4th | 1 of 3 | 1 of 3 | | Pirelli | 6th | 1 of 3 | 1 of 3 | | Hankook | 7th | 1 of 3 | 1 of 3 | | Kumho | Not ranked | 0 of 3 | 0 of 3 | | Yokohama | Not ranked | 0 of 3 | 0 of 3 | | Toyo Tires | Not ranked | 0 of 3 | 0 of 3 | | Dunlop | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about tyre brands - Asked ChatGPT "What's the best tyre brand in Australia?": 1. Michelin, 2. Bridgestone, 3. Continental, 4. Pirelli, 5. Hankook - Asked ChatGPT "Which car tyres last the longest?": 1. Goodyear, 2. Michelin, 3. Continental, 4. Bridgestone - Asked ChatGPT "Which tyres are best for a 4WD?": 1. Falken, 2. Bridgestone Not named in any answer: Kumho, Yokohama, Toyo Tires and Dunlop. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia tyre brands in September 2026? - In September 2026, Yokohama overtook Pirelli and Toyo Tires to rank 6th among tyre brands in Australia, with 7.1% of the searches. - In September 2026, Pirelli lost share of searches among tyre brands in Australia, from 6.8% to 5.8%. ## Month by month | Month | Pirelli estimated searches | Pirelli Share of Search | Pirelli rank | Yokohama estimated searches | Yokohama Share of Search | Yokohama rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 6.3% | 6 | 4.4K | 5.1% | 8 | | Nov 2025 | 9.9K | 11.1% | 2 | 3.6K | 4.1% | 10 | | Dec 2025 | 4.4K | 5.8% | 7 | 3.6K | 4.7% | 8 | | Jan 2026 | 5.4K | 6.3% | 6 | 5.4K | 6.3% | 8 | | Feb 2026 | 4.4K | 5.7% | 7 | 5.4K | 7% | 6 | | Mar 2026 | 5.4K | 6.3% | 6 | 5.4K | 6.3% | 7 | | Apr 2026 | 4.4K | 5.9% | 6 | 4.4K | 5.9% | 8 | | May 2026 | 5.4K | 7.1% | 5 | 4.4K | 5.8% | 8 | | Jun 2026 | 6.6K | 7.4% | 5 | 4.4K | 5% | 8 | | Jul 2026 | 4.4K | 5.2% | 7 | 4.4K | 5.2% | 8 | | Aug 2026 | 5.4K | 6.8% | 6 | 4.4K | 5.6% | 8 | | Sep 2026 | 4.4K | 5.8% | 7 | 5.4K | 7.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Pirelli’s and Yokohama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pirelli**: Measured on the search term “pirelli tyres”. - **Yokohama**: Measured on the search term “yokohama tyres”. - [Pirelli profile](/demand/au/brands/pirelli) - [Yokohama profile](/demand/au/brands/yokohama) - [All tyre brands in Australia](/demand/au/categories/au-tyre-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pirelli or Yokohama more popular in search? In September 2026, Yokohama had more branded searches than Pirelli among tyre brands in Australia. Yokohama had about 5,400 branded searches, while Pirelli had 4,400. Yokohama made up 7.1% of all tyre brand searches we track, and Pirelli accounted for 5.8%. ## Cite this page Brandwave. "Pirelli vs Yokohama: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/pirelli-vs-yokohama This page is also available as HTML at https://gobrandwave.com/demand/au/compare/pirelli-vs-yokohama. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.