--- title: "Phorest vs Vagaro: Which is searched more in Australia?" description: "Is Phorest or Vagaro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salon booking software set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/phorest-vs-vagaro" publisher: "Brandwave" --- # Phorest vs Vagaro: Which is searched more in Australia? Is Phorest or Vagaro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salon booking software set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Phorest and Vagaro - **Competitive set**: Salon booking software - **Market**: Australia - **Month measured**: Sep 2026 - **Phorest Share of Search**: 4.3% - **Vagaro Share of Search**: 2.3% ## Is Phorest or Vagaro more popular in search? - In September 2026, Phorest had more branded searches than Vagaro among salon booking software in Australia. Phorest had about 1,600 branded searches, while Vagaro had 880. Phorest made up 4.3% of all salon booking software searches we track, and Vagaro accounted for 2.3%. - The lead changed hands once in the 12 months ending September 2026: Phorest took it in February 2026. - Across the 12 months ending September 2026, Phorest’s share of searches among salon booking software in Australia moved from 2.5% to 4.3%, and its estimated monthly branded searches moved from 1K to 1.6K. - Across the 12 months ending September 2026, Vagaro’s share of searches among salon booking software in Australia moved from 2.5% to 2.3%, and its estimated monthly branded searches moved from 1K to 880. ## Top salon booking software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Phorest was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Vagaro was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Phorest was listed before Vagaro in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fresha | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Square Appointments | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Timely | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Simple Salon | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Phorest | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Kitomba | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Vagaro | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Shortcuts | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about salon booking software - Asked ChatGPT "What's the best salon booking software in Australia?": 1. Fresha, 2. Timely, 3. Kitomba, 4. Phorest, 5. Square Appointments - Asked ChatGPT "Which booking app is best for a small hair salon?": 1. Fresha, 2. Timely, 3. Square Appointments - Asked ChatGPT "What software should a beauty salon use for bookings and payments?": 1. Fresha, 2. Square Appointments, 3. Timely, 4. Kitomba - Searched Google, AI Overview "salon software": 1. Fresha, 2. Simple Salon, 3. Phorest - Searched Google, AI Overview "hair salon software": 1. Square Appointments, 2. Simple Salon, 3. Phorest, 4. Vagaro Not named in any answer: Shortcuts. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia salon booking software in September 2026? - Estimated monthly branded searches for Phorest in Australia rose 60% over 12 measured months, from 1K to 1.6K in September 2026. - Estimated monthly branded searches for Vagaro in Australia fell 12% over 12 measured months, from 1K to 880 in September 2026. ## Month by month | Month | Phorest estimated searches | Phorest Share of Search | Phorest rank | Vagaro estimated searches | Vagaro Share of Search | Vagaro rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 2.5% | 5 | 1K | 2.5% | 6 | | Nov 2025 | 1K | 2.6% | 5 | 1K | 2.6% | 6 | | Dec 2025 | 880 | 2.4% | 6 | 1K | 2.7% | 5 | | Jan 2026 | 1.3K | 3.3% | 6 | 1.9K | 4.8% | 5 | | Feb 2026 | 1.3K | 3.4% | 5 | 1K | 2.6% | 6 | | Mar 2026 | 1.6K | 3.9% | 5 | 1K | 2.5% | 6 | | Apr 2026 | 1.3K | 3.4% | 5 | 880 | 2.3% | 6 | | May 2026 | 1.6K | 4.1% | 5 | 1K | 2.5% | 6 | | Jun 2026 | 1.6K | 4.2% | 5 | 880 | 2.3% | 6 | | Jul 2026 | 1.6K | 4.3% | 5 | 880 | 2.4% | 6 | | Aug 2026 | 1.6K | 4.3% | 5 | 880 | 2.4% | 6 | | Sep 2026 | 1.6K | 4.3% | 5 | 880 | 2.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Phorest’s and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Phorest**: Measured on the search term “phorest”. - **Vagaro**: Measured on the search term “vagaro”. - [Phorest profile](/demand/au/brands/phorest) - [Vagaro profile](/demand/au/brands/vagaro) - [All salon booking software in Australia](/demand/au/categories/au-salon-booking-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Phorest or Vagaro more popular in search? In September 2026, Phorest had more branded searches than Vagaro among salon booking software in Australia. Phorest had about 1,600 branded searches, while Vagaro had 880. Phorest made up 4.3% of all salon booking software searches we track, and Vagaro accounted for 2.3%. ## Cite this page Brandwave. "Phorest vs Vagaro: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/phorest-vs-vagaro This page is also available as HTML at https://gobrandwave.com/demand/au/compare/phorest-vs-vagaro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.