--- title: "Phorest vs Square Appointments: Which is searched more in Australia?" description: "Is Phorest or Square Appointments more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salon booking software set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/phorest-vs-square-appointments" publisher: "Brandwave" --- # Phorest vs Square Appointments: Which is searched more in Australia? Is Phorest or Square Appointments more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salon booking software set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Phorest and Square Appointments - **Competitive set**: Salon booking software - **Market**: Australia - **Month measured**: Sep 2026 - **Phorest Share of Search**: 4.3% - **Square Appointments Share of Search**: 5.1% ## Is Phorest or Square Appointments more popular in search? - In September 2026, Square Appointments had more branded searches than Phorest among salon booking software in Australia. Square Appointments had about 1,900 branded searches, while Phorest had 1,600. Square Appointments made up 5.1% of all salon booking software searches we track, and Phorest accounted for 4.3%. - Square Appointments was ahead of Phorest in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Phorest’s share of searches among salon booking software in Australia moved from 2.5% to 4.3%, and its estimated monthly branded searches moved from 1K to 1.6K. - Across the 12 months ending September 2026, Square Appointments’ share of searches among salon booking software in Australia moved from 6.1% to 5.1%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top salon booking software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Square Appointments was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Phorest was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Square Appointments was listed before Phorest in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fresha | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Square Appointments | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Timely | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Simple Salon | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Phorest | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Kitomba | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Vagaro | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Shortcuts | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about salon booking software - Asked ChatGPT "What's the best salon booking software in Australia?": 1. Fresha, 2. Timely, 3. Kitomba, 4. Phorest, 5. Square Appointments - Asked ChatGPT "Which booking app is best for a small hair salon?": 1. Fresha, 2. Timely, 3. Square Appointments - Asked ChatGPT "What software should a beauty salon use for bookings and payments?": 1. Fresha, 2. Square Appointments, 3. Timely, 4. Kitomba - Searched Google, AI Overview "salon software": 1. Fresha, 2. Simple Salon, 3. Phorest - Searched Google, AI Overview "hair salon software": 1. Square Appointments, 2. Simple Salon, 3. Phorest, 4. Vagaro Not named in any answer: Shortcuts. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia salon booking software in September 2026? - Estimated monthly branded searches for Phorest in Australia rose 60% over 12 measured months, from 1K to 1.6K in September 2026. - Estimated monthly branded searches for Square Appointments in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | Phorest estimated searches | Phorest Share of Search | Phorest rank | Square Appointments estimated searches | Square Appointments Share of Search | Square Appointments rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 2.5% | 5 | 2.4K | 6.1% | 4 | | Nov 2025 | 1K | 2.6% | 5 | 2.4K | 6.2% | 4 | | Dec 2025 | 880 | 2.4% | 6 | 1.6K | 4.4% | 4 | | Jan 2026 | 1.3K | 3.3% | 6 | 2.4K | 6.1% | 4 | | Feb 2026 | 1.3K | 3.4% | 5 | 2.4K | 6.3% | 4 | | Mar 2026 | 1.6K | 3.9% | 5 | 2.4K | 5.9% | 4 | | Apr 2026 | 1.3K | 3.4% | 5 | 2.4K | 6.3% | 4 | | May 2026 | 1.6K | 4.1% | 5 | 2.4K | 6.1% | 4 | | Jun 2026 | 1.6K | 4.2% | 5 | 1.9K | 5% | 4 | | Jul 2026 | 1.6K | 4.3% | 5 | 1.9K | 5.1% | 4 | | Aug 2026 | 1.6K | 4.3% | 5 | 1.9K | 5.1% | 4 | | Sep 2026 | 1.6K | 4.3% | 5 | 1.9K | 5.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Phorest’s and Square Appointments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Phorest**: Measured on the search term “phorest”. - **Square Appointments**: Measured on the search term “square appointments”. - [Phorest profile](/demand/au/brands/phorest) - [Square Appointments profile](/demand/au/brands/square-appointments) - [All salon booking software in Australia](/demand/au/categories/au-salon-booking-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Phorest or Square Appointments more popular in search? In September 2026, Square Appointments had more branded searches than Phorest among salon booking software in Australia. Square Appointments had about 1,900 branded searches, while Phorest had 1,600. Square Appointments made up 5.1% of all salon booking software searches we track, and Phorest accounted for 4.3%. ## Cite this page Brandwave. "Phorest vs Square Appointments: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/phorest-vs-square-appointments This page is also available as HTML at https://gobrandwave.com/demand/au/compare/phorest-vs-square-appointments. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.