--- title: "Philips vs Smeg: Which is searched more in Australia?" description: "Is Philips or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee machine brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/philips-vs-smeg" publisher: "Brandwave" --- # Philips vs Smeg: Which is searched more in Australia? Is Philips or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee machine brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Philips and Smeg - **Competitive set**: Coffee machine brands - **Market**: Australia - **Month measured**: Sep 2026 - **Philips Share of Search**: 3.1% - **Smeg Share of Search**: 7% ## Is Philips or Smeg more popular in search? - In September 2026, Smeg had more branded searches than Philips among coffee machine brands in Australia. Smeg had about 18,100 branded searches, while Philips had 8,100. Smeg made up 7% of all coffee machine brand searches we track, and Philips accounted for 3.1%. - Smeg was ahead of Philips in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Philips’ share of searches among coffee machine brands in Australia moved from 4.5% to 3.1%, and its estimated monthly branded searches moved from 9.9K to 8.1K. - Across the 12 months ending September 2026, Smeg’s share of searches among coffee machine brands in Australia moved from 8.1% to 7%, and its estimated monthly branded searches held steady at 18.1K. ## Top coffee machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Philips nor Smeg showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Breville | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | De'Longhi | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Nespresso | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Sunbeam | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | La Marzocco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gaggia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rocket Espresso | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lelit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee machine brands - Asked ChatGPT "What's the best home coffee machine in Australia?": 1. Breville, 2. De'Longhi - Asked ChatGPT "Which espresso machine should I buy for home?": 1. Breville - Asked ChatGPT "Which coffee machine is easiest to use?": 1. Nespresso, 2. De'Longhi - Searched Google, AI Overview "best coffee machine": 1. Breville, 2. De'Longhi - Searched Google, AI Overview "coffee machine": 1. Breville, 2. De'Longhi, 3. Nespresso, 4. Sunbeam Not named in any answer: Ninja, Smeg, La Marzocco, Philips, Jura, Gaggia, Rocket Espresso and Lelit. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia coffee machine brands in September 2026? - In September 2026, Smeg lost share of searches among coffee machine brands in Australia, from 8.2% to 7%. - In September 2026, Philips lost share of searches among coffee machine brands in Australia, from 3.7% to 3.1%. ## Month by month | Month | Philips estimated searches | Philips Share of Search | Philips rank | Smeg estimated searches | Smeg Share of Search | Smeg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 4.5% | 7 | 18.1K | 8.1% | 4 | | Nov 2025 | 9.9K | 3.4% | 8 | 22.2K | 7.7% | 4 | | Dec 2025 | 8.1K | 3% | 8 | 22.2K | 8.3% | 4 | | Jan 2026 | 4.4K | 2.2% | 9 | 18.1K | 9% | 4 | | Feb 2026 | 5.4K | 3.3% | 8 | 12.1K | 7.5% | 5 | | Mar 2026 | 5.4K | 3.1% | 9 | 14.8K | 8.4% | 4 | | Apr 2026 | 6.6K | 3.2% | 8 | 14.8K | 7.2% | 4 | | May 2026 | 8.1K | 3.5% | 7 | 18.1K | 7.8% | 4 | | Jun 2026 | 8.1K | 3.1% | 9 | 18.1K | 6.9% | 4 | | Jul 2026 | 8.1K | 3.1% | 9 | 18.1K | 6.9% | 4 | | Aug 2026 | 9.9K | 3.7% | 7 | 22.2K | 8.2% | 4 | | Sep 2026 | 8.1K | 3.1% | 7 | 18.1K | 7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Philips’ and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Philips**: Measured on the search term “philips coffee machine”. - **Smeg**: Measured on the search term “smeg coffee machine”. - [Philips profile](/demand/au/brands/philips) - [Smeg profile](/demand/au/brands/smeg) - [All coffee machine brands in Australia](/demand/au/categories/au-coffee-machine-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Philips or Smeg more popular in search? In September 2026, Smeg had more branded searches than Philips among coffee machine brands in Australia. Smeg had about 18,100 branded searches, while Philips had 8,100. Smeg made up 7% of all coffee machine brand searches we track, and Philips accounted for 3.1%. ## Cite this page Brandwave. "Philips vs Smeg: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/philips-vs-smeg This page is also available as HTML at https://gobrandwave.com/demand/au/compare/philips-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.