--- title: "Philips Hue vs WiZ: Which is searched more in Australia?" description: "Is Philips Hue or WiZ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart lighting brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/philips-hue-vs-wiz-lights" publisher: "Brandwave" --- # Philips Hue vs WiZ: Which is searched more in Australia? Is Philips Hue or WiZ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart lighting brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Philips Hue and WiZ - **Competitive set**: Smart lighting brands - **Market**: Australia - **Month measured**: Sep 2026 - **Philips Hue Share of Search**: 17.9% - **WiZ Share of Search**: 1.9% ## Is Philips Hue or WiZ more popular in search? - In September 2026, Philips Hue had more branded searches than WiZ among smart lighting brands in Australia. Philips Hue had about 8,100 branded searches, while WiZ had 880. Philips Hue made up 17.9% of all smart lighting brand searches we track, and WiZ accounted for 1.9%. - Philips Hue was ahead of WiZ in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Philips Hue’s share of searches among smart lighting brands in Australia moved from 20.8% to 17.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K. - Across the 12 months ending September 2026, WiZ’s share of searches among smart lighting brands in Australia moved from 1.2% to 1.9%, and its estimated monthly branded searches moved from 590 to 880. ## Top smart lighting brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Philips Hue appeared in all five answers. WiZ was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Philips Hue was listed before WiZ in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link Tapo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips Hue | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | WiZ | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | LIFX | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Nanoleaf | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Govee | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Mirabella | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smart lighting brands - Asked ChatGPT "Which smart bulbs should I buy in Australia?": 1. TP-Link Tapo, 2. Philips Hue, 3. WiZ - Asked ChatGPT "What are the best smart lighting brands in Australia?": 1. Philips Hue, 2. TP-Link Tapo, 3. LIFX, 4. Govee, 5. Nanoleaf, 6. WiZ - Asked ChatGPT "What are the best smart lights for a home without a hub?": 1. TP-Link Tapo, 2. WiZ, 3. LIFX, 4. Philips Hue, 5. Nanoleaf - Searched Google, AI Overview "smart lights": 1. TP-Link Tapo, 2. Philips Hue - Searched Google, AI Overview "smart bulbs": 1. TP-Link Tapo, 2. Philips Hue Not named in any answer: Mirabella. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia smart lighting brands in September 2026? - In September 2026, Philips Hue gained share of searches among smart lighting brands in Australia, from 15.9% to 17.9%. - In September 2026, WiZ gained share of searches among smart lighting brands in Australia, from 1.4% to 1.9%. ## Month by month | Month | Philips Hue estimated searches | Philips Hue Share of Search | Philips Hue rank | WiZ estimated searches | WiZ Share of Search | WiZ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 20.8% | 2 | 590 | 1.2% | 6 | | Nov 2025 | 12.1K | 23.3% | 2 | 720 | 1.4% | 6 | | Dec 2025 | 9.9K | 21.4% | 2 | 720 | 1.6% | 6 | | Jan 2026 | 8.1K | 19.1% | 2 | 720 | 1.7% | 6 | | Feb 2026 | 6.6K | 17.6% | 2 | 480 | 1.3% | 6 | | Mar 2026 | 6.6K | 14.8% | 2 | 720 | 1.6% | 6 | | Apr 2026 | 8.1K | 17.4% | 2 | 720 | 1.5% | 6 | | May 2026 | 9.9K | 20.3% | 2 | 880 | 1.8% | 6 | | Jun 2026 | 9.9K | 20.3% | 2 | 880 | 1.8% | 6 | | Jul 2026 | 9.9K | 17.8% | 2 | 880 | 1.6% | 6 | | Aug 2026 | 9.9K | 15.9% | 2 | 880 | 1.4% | 6 | | Sep 2026 | 8.1K | 17.9% | 2 | 880 | 1.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Philips Hue’s and WiZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Philips Hue**: Measured on the search term “philips hue”. - **WiZ**: Measured on the search term “wiz lights”. - [Philips Hue profile](/demand/au/brands/philips-hue) - [WiZ profile](/demand/au/brands/wiz-lights) - [All smart lighting brands in Australia](/demand/au/categories/au-smart-lighting-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Philips Hue or WiZ more popular in search? In September 2026, Philips Hue had more branded searches than WiZ among smart lighting brands in Australia. Philips Hue had about 8,100 branded searches, while WiZ had 880. Philips Hue made up 17.9% of all smart lighting brand searches we track, and WiZ accounted for 1.9%. ## Cite this page Brandwave. "Philips Hue vs WiZ: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/philips-hue-vs-wiz-lights This page is also available as HTML at https://gobrandwave.com/demand/au/compare/philips-hue-vs-wiz-lights. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.